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Does winning breed winning? Winner–loser effects in professional doubles tennis

Athletes, fans and commentators often believe that success generates momentum: winning a crucial point, game or set may increase confidence and make subsequent success more likely. This idea is commonly described as the “hot-hand” effect. However, decades of research have produced mixed findings. Some studies suggest that streaks are largely perceived rather than real, while others find evidence that previous success can influence later performance through confidence, strategic adjustment, physiological responses or changes in risk-taking.This project investigates winner–loser effects in …

Study level
PhD, Master of Philosophy, Honours
Faculty
Faculty of Business and Law
School
School of Economics and Finance
Research centre(s)
Centre for Behavioural Economics, Society and Technology
Centre for Behavioural Economics, Society and Technology

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