QUT's Digital Observatory helped a pharmaceutical company learn more about its brand of eyeglass lens clearners by analysing the behaviour of online consumers.
According to the Digital 2019 Report Australia, Australian consumers are prepared to search, spend and engage online across tablet and mobiles socially within their consumer purchase experiences. With Facebook, Instagram and Twitter also having solid active user bases, commercial organisations are looking to tap into social media data related to their products.
The Digital Observatory worked with pharmaceutical company Kobayashi Healthcare Australia to provide an independent critical analysis of one of its product’s digital presence within social media platforms – the ’Clearwipe’ brand of eyeglass lens cleaner.
Researchers examined issues related to the Clearwipe brand in the Australian market and provided key insights within social media.
In conjunction with Associate Professor Shane Mathews from QUT Business School, the Digital Observatory:
A police campaign targeting e-Scooter offenders being launched this week could help set new trends in both hospital emergency department presentations and e-mobility uptake, according to researchers.
There may be no end to sky-high lettuce prices in sight, but QUT is offering free resources to help people, households and communities grow their own produce – with a digital flavour on top.
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