Author: Gary Mortimer
29 May, 2021
Don’t blame COVID-19: Target’s decline is part of a deeper trend
Target's fall from grace involves poor market positioning, confusing strategies, and a declining middle class consumer market.
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15 April, 2021
Smell like a woman, not a rose’: Chanel No. 5 100 years on, an iconic fragrance born from an orphanage
Marilyn Monroe famously wore “just a few drops of No. 5″ to bed. 100 years after Coco Chanel launched her perfume, it is as popular as ever.
4 April, 2021
The trouble with Big W: don't blame online for killing discount department stores
Big W store closures signal deeper problems for the discount department store sector.
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19 March, 2021
Filed under:
Thought leadership
How a time of panic buying could yet bring us together
Panic buying and other behaviours in times of crisis may bring people together, say Gary Mortimer, Professor of Marketing and Consumer Behaviour at QUT, and Jana Bowden, Associate Professor of Marketing and Consumer Behaviour at Macquarie University.
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25 February, 2021
School banking programs target ‘vulnerable consumers’. But research shows kids are smarter than you think
School banking programs like Dollarmites are being banned in some state schools due to the idea children are vulnerable to marketing tactics. But our research shows this isn't always the case.
18 February, 2021
The decoy effect: how you are influenced to choose without really knowing it
Most pricing structures nudge us to spend more. But there's a particularly cunning type of pricing that can get us to swap our preference from a cheaper to a more expensive option.
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4 February, 2021
Filed under:
Thought leadership
What’s next for Amazon after Jeff Bezos? No dramatic changes, just more growth and optimisation
Amazon CEO Jeff Bezos is stepping down. His successor's AI experience may hold clues for the retail giant's future.
22 January, 2021
The rise and rise of Aldi: two decades that changed supermarket shopping in Australia
Since opening its first Australian stores on January 25 2001, Aldi has profoundly influenced the supermarket landscape.
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