Dr Sven Tuzovic

Profile image of Dr Sven Tuzovic

Faculty of Business & Law,
School of Advertising, Marketing & PR

Personal details


Senior Lecturer
Faculty of Business & Law,
School of Advertising, Marketing & PR


Services Marketing, Digital Marketing, Social Media Marketing, Wearable Technology, Healthcare, Emotions, Service Quality, Customer Satisfaction, Customer Loyalty, Internal Marketing



Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008


  • PhD (University of Basel)

Professional memberships and associations

  • American Marketing Association (AMA), 2006-current
  • AMA Services Marketing Special Interest Group (SERVSIG), 2006-current
  • Australian and New Zealand Marketing Academy (ANZMAC), 2007-current
  • European Marketing Academy (EMAC), 2009-current
  • Academy of Marketing Science (AMS), 2012-current
  • German Australian Business Association (GABA), 2017-current
  • Marketing Educators’ Association (MEA), 2009-2016
  • Puget Sound American Marketing Association (PSAMA), 2007-2015


Teaching experience:


  • Principles of Marketing
  • Services Marketing
  • e-Marketing
  • Marketing Management
  • Consumer Behavior
  • International Marketing
  • Selling and Sales Management
  • Promotion Management
  • Advertising


  • Services Marketing
  • Marketing Management
  • Strategic Brand Management
  • Distribution and Sales Management (Moscow)

Organizer and Faculty Leader of Study Abroad Programs

  • 10-day study abroad program with 8 students to Switzerland, Austria, Liechtenstein, and Germany. Business visits & management meetings with: WOLFORD, HILTI, Endress+Hauser, Feldschloesschen Brewery, SBB Swiss Rail Maintenance, FIFA, Mercedes-Benz, Porsche, RITTER SPORT, RECARO. Watch my Promotion Video
  • 10-day study abroad program with 14 MBA students to Zurich and Munich, 2012
  • 10-day study abroad program with 14 MBA students to Geneva and Zurich, 2011
  • 3-week study abroad program with 18 undergraduate students to Switzerland, 2009

Service Learning and Client Sponsored Projects

Organizer, recruiter and supervisor of more than 60 client-sponsored student marketing projects (both undergraduate and MBA level) in several courses (e-Marketing, marketing management, and brand management) since 2009 including marketing plans, brand audits, and the Google Online Marketing Challenge



QUT ePrints

For more publications by Sven, explore their research in QUT ePrints (our digital repository).

View more publications



Current supervisions

  • Brand Selfie Credibility: Conceptualisation and Scale Development
    PhD, Associate Supervisor
    Other supervisors: Dr Udo Gottlieb
  • Exploring value co-destruction in the Sharing Economy: The impact on consumers well-being exemplified in Peer-to-peer Accommodation
    PhD, Associate Supervisor
    Other supervisors: Dr Edwina Luck, Dr Lars Isaksson
  • Do Your Eyes Give You Away: Consumers Responding to Eye Tracking Adaptive Retail Websites to Set the Price of Goods
    PhD, Associate Supervisor
    Other supervisors: Professor Brett Martin
  • How Speciesism Affects Artificial Intelligence (AI) Adoption Intent
    MPhil, Associate Supervisor
    Other supervisors: Associate Professor HS Jin
  • Value Co-destruction in a Service Ecosystem - A case for Mobility as a Service (MaaS)
    MPhil, Principal Supervisor
    Other supervisors: Dr Charmaine Glavas