Dr Paula Dootson

Profile image of Dr Paula Dootson

Faculty of Business & Law,
School of Management

Personal details


Senior Lecturer in Digital Economy
Faculty of Business & Law,
School of Management,
School of Management


Deviant consumer behaviour, Compliance, Risk communication, Ethics, Retail, Natural Hazards


Business and Management, Marketing

Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008


  • Doctor of Philosophy (Queensland University of Technology)
  • Bachelor of Business (Public Relations with Distinction) (Queensland University of Technology)
  • Bachelor of Business (Honours) (Queensland University of Technology)


Paula is an internationally accredited educator, as a Fellow of the Higher Education Academy, now known as AdvanceHE.

Current courses:

  • Executive Education short courses via QUTeX
  • MGN425 Innovation in Practice (QUT Business School, postgraduate)

Guest lecturer:

  • DXH601 Integrated Experience Design (QUT School of Design, undergraduate)
  • IAB202 Business of Information Technology (QUT School of Information Systems, undergraduate)
  • GS73 Master of Business Administration (Digital MBA) (QUT Business School, postgraduate)

Past courses:

  • BSB114 Marketing (QUT Business School, undergraduate)
  • AMB200 Consumer Behaviour (QUT Business School, undergraduate)
  • AMB201 Marketing and Audience Research (QUT Business School, undergraduate)
  • AMB263 Introduction to Public Relations (QUT Business School, undergraduate)


QUT ePrints

For more publications by Paula, explore their research on ePrints (our digital repository).

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