Dr Paula Dootson

Profile image of Dr Paula Dootson

Faculty of Business & Law,
School of Management

Personal details


Senior Lecturer in Digital Economy
Faculty of Business & Law,
School of Management


Deviant consumer behaviour, Compliance, Risk communication, Ethics, Retail, Natural Hazards


Business and Management, Marketing

Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008


  • Doctor of Philosophy (Queensland University of Technology)
  • Bachelor of Business (Public Relations with Distinction) (Queensland University of Technology)
  • Bachelor of Business (Honours) (Queensland University of Technology)


Paula is an internationally accredited educator, as a Fellow of the Higher Education Academy, now known as AdvanceHE.

Current courses:

  • Executive Education short courses via QUTeX
  • MGN425 Innovation in Practice (QUT Business School, postgraduate)

Guest lecturer:

  • DXH601 Integrated Experience Design (QUT School of Design, undergraduate)
  • IAB202 Business of Information Technology (QUT School of Information Systems, undergraduate)
  • GS73 Master of Business Administration (Digital MBA) (QUT Business School, postgraduate)

Past courses:

  • BSB114 Marketing (QUT Business School, undergraduate)
  • AMB200 Consumer Behaviour (QUT Business School, undergraduate)
  • AMB201 Marketing and Audience Research (QUT Business School, undergraduate)
  • AMB263 Introduction to Public Relations (QUT Business School, undergraduate)

Selected publications

QUT ePrints

For more publications by Paula, explore their research in QUT ePrints (our digital repository).

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