Dr Frank Mathmann
Faculty of Business & Law,
School of Advertising, Marketing & PR
Personal details
Positions
- Senior Lecturer
Faculty of Business & Law,
School of Advertising, Marketing & PR
Discipline
Marketing
Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008
Qualifications
- PhD (University of New South Wales)
Experience
Previous industry projects include:
- Reports on consumer loyalty in retail contexts
- Expert witness roles in consumer purchasing practices
- Eye-tracking research in the German car industry
Publications
QUT ePrints
For more publications by Frank, explore their research on ePrints (our digital repository).