CCN204 Audience Analytics

This unit focuses on developing your critical understanding of media audience and the fundamental theoretical frameworks, methods and metrics for identifying and measuring it. Digital technologies have transformed the way communicators engage with and analyse diverse media audiences. The unit will aid you in recognising audiences by means of descriptive and inferential statistics. An applied and critical understanding of audience analytics is crucial for communication professionals. As a Work Integrated Learning unit, this unit provides you with the opportunity to work with a real client who is seeking to better understand and engage with their audience. This unit builds upon and deepens the ideas and methods for audience analysis introduced in CCN106 Introduction to Social Media Analytics. The methods and techniques explored in this unit also complement CCN203 Communication Research and Problem Solving.