CCN204 Audience Analytics

[object Object] {"attributes":{"KKPUNI":"Creative Industries PG - Uni Wide Units","DGCIF":"Available for cross institutional students - faculty approval required","DGNAC":"Available for Single Unit students (PG) - faculty approval required","LEW3FAC":"Late Enrolment - Available for enrolment Week 3 - faculty approval required","DGSAC":"Study Abroad / Exchange (PG) - faculty approval required"},"study-types":["Cross-institutional study"],"availabilities":[{"study-mode":"All","attendance-mode":"Internal","location":"Kelvin Grove","campus":"Kelvin Grove","study-period":"Flexible Period - 08A","date-end":"2022-09-08T14:00Z","date-start":"2022-07-24T14:00Z","year":2022}],"broad-study-area":{"name":"Creative industries","foe":100700},"code":"CCN204","credit-points":12,"fees":[{"dom":"$2,700","int":"$3,780","year":2022}],"faculty":{"code":480100,"title-short":"Fac CI,Ed & Justice","title-full":"Faculty of Creative Industries, Education and Social Justice"},"school-discipline":{"code":480600,"title-short":"Communication","title-full":"School of Communication"},"unit-requisites":{"equiv":"CCQ204","pre":"(\nCCN104 or \nCCQ104) and (\nCCN106 or \nCCQ106) and (\nCCN107 or \nCCQ107)"},"sams-version":1,"summer":[],"synopsis":"This unit focuses on developing your critical understanding of media audience and the fundamental theoretical frameworks, methods and metrics for identifying and measuring it. Digital technologies have transformed the way communicators engage with and analyse diverse media audiences. The unit will aid you in recognising audiences by means of descriptive and inferential statistics. An applied and critical understanding of audience analytics is crucial for communication professionals. This unit builds upon and deepens the ideas and methods for audience analysis introduced in CCN106 Introduction to Social Media Analytics. The methods and techniques explored in this unit also complement CCN203 Communication Research and Problem Solving.","title-full":"CCN204 Audience Analytics","title-short":"Audience Analytics","url":{"current":"https://qutvirtual4.qut.edu.au/group/student/enrolment/units/unit?unitCode=CCN204&year=2022","prospective":"https://www.qut.edu.au/study/unit?unitCode=CCN204","timetable":"https://qutvirtual3.qut.edu.au/qvpublic/ttab_unit_search_p.process_teach_period_search?p_unit_cd=CCN204"},"year":2022,"years":[2022]}