AMN450 Strategic Marketing (Capstone)

Today's marketing roles demand professionals who think critically and make data-driven decisions under pressure. Success requires grounding decisions in solid analysis while maintaining views that translate insights into actionable strategies with organisational support. This capstone unit bridges academic learning to professional practice, preparing you to navigate strategic marketing across diverse settings. It consolidates knowledge, skills, and capabilities from your studies, empowering you to create and execute evidence-based strategies that drive results. Through authentic, hands-on learning using a simulated marketplace, you will engage with realistic decisions that challenge you to apply theoretical concepts to genuine scenarios, developing practical decision-making skills. By connecting academic rigor with real-world application, this course prepares you to make marketing decisions that achieve business objectives while creating genuine value for people and communities.

Unit information

Unit code: AMN450
Faculty: Faculty of Business and Law
School/Discipline: School of Management & Marketing
Credit points: 12

Dates and locations

Teaching period	Dates	Locations
Semester 1, 2028	21 February 2028 - 17 June 2028	Gardens Point
Semester 2, 2028	17 July 2028 - 11 November 2028	Gardens Point

See all available class timetables for this unit

Previous study requirements

Prerequisites: 96cp of completed study including AMN400 and AMN445

Guide to previous study requirements

Prerequisites: To enrol in this unit, you must have completed these prerequisite units (or have credit, advanced standing or exemption for them), or be able to demonstrate that you have equivalent background knowledge.
Anti-requisites: You can’t enrol in this unit if you have completed any of these anti-requisite units.
Co-requisites: To enrol in this unit, you must have already completed these co-requisite units, or you must enrol in them at the same time.
Equivalents: You can’t enrol in this unit if you have completed any of these equivalent units.
Assumed knowledge: We assume that you have a minimum level of knowledge in certain areas before you start this unit.

Unit outlines

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Offer of some units is subject to viability, and information in these Unit Outlines is subject to change prior to commencement of the teaching period.