GSN558 Crisis Communication

When faced with crises, business leaders need to develop strategies for effectively identifying and engaging with stakeholders who are impacted by the decisions or activities of the organisation. It is imperative that business leaders and managers today have well developed skills in effectively communicating their message to their stakeholders and the media. The aim of this particular unit is to help business managers and leaders to understand and engage with decision-making, stakeholder analysis, stakeholder engagement, and media principles during crises. This unit has been positioned in the latter part of the program as exploring stakeholder engagement and media requires students to have a broad multidisciplinary, 'big picture' view of businesses and how they operate. This unit provides builds upon the earlier learning in GSN407 Communicating to Influence and complements the other units in the Leadership and Strategy elective pathway.

Unit information

Unit code: GSN558
Faculty: Faculty of Business and Law
School/Discipline: School of Management & Marketing
Credit points: 6

Dates and locations

Teaching period	Dates	Locations
Flexible Period - 07A, 2027	28 June 2027 - 15 August 2027	Gardens Point

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Previous study requirements

Equivalents: GSZ558, GSZ555, GSN496, GSN523, GSZ523

Guide to previous study requirements

Prerequisites: To enrol in this unit, you must have completed these prerequisite units (or have credit, advanced standing or exemption for them), or be able to demonstrate that you have equivalent background knowledge.
Anti-requisites: You can’t enrol in this unit if you have completed any of these anti-requisite units.
Co-requisites: To enrol in this unit, you must have already completed these co-requisite units, or you must enrol in them at the same time.
Equivalents: You can’t enrol in this unit if you have completed any of these equivalent units.
Assumed knowledge: We assume that you have a minimum level of knowledge in certain areas before you start this unit.

Unit outlines

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Offer of some units is subject to viability, and information in these Unit Outlines is subject to change prior to commencement of the teaching period.