Professor Ross Gordon

Profile image of Professor Ross Gordon

Faculty of Business & Law,
School of Advertising, Marketing & PR

Personal details


Faculty of Business & Law,
School of Advertising, Marketing & PR


Behaviour Change, Social Change, Behavioural Sciences, Social Marketing, Critical Marketing, Critical Social Theory, Deleuze and Guattari, Assemblage, Social Practices, Consumer Culture, Energy Policy, Energy Consumption, Energy Hardship, Energy Efficiency, Energy Justice, Risky and Harmful marketing & consumption of Gambling, Alcohol, Tobacco, Critiques of Neoliberalism & post capitalism, Public health and health behaviour change



Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008


  • Doctor of Philosophy (University of Stirling)
  • Masters (MSc) in Public Policy (University of Strathclyde)
  • Bachelor of Arts Honours (BA Hons) in Politics & History (University of Strathclyde)

Professional memberships and associations

Member of the World Health Organisation Technical Advisory Group on Behavioural Insights and Sciences for Health

Member of the Australian Marketing Institute

Member of the Australian Association of Social Marketing

Certified Practicing Marketer

Member of the International Social Marketing Association Board of Directors

Member of the Asia Pacific Alcohol Policy Alliance

Member of the Asia Pacific Forum on Educational Integrity


Teaching interests

  • Social Marketing
  • Research Methods
  • Critical Marketing
  • Ethics and Social Responsibility
  • Consumer Behaviour
  • Consumer Culture


Selected publications

QUT ePrints

For more publications by Ross, explore their research in QUT ePrints (our digital repository).

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Research projects