In this course, participants will learn how to capitalise on trust as a new source of competitive advantage and how trust as a leading indicator can help with engagement, retention and advocacy.
Evolve with QUTeX
Organisations across all industries face the trust crisis, however, there is an absence of trust literacy and a limited understanding of how to consciously build and manage trust. This course contributes to the professionalisation of trust and will equip all participants with a variety of models, frameworks and techniques that help them to deal with trust matters more explicitly.
What you will learn
Unlocking a Unique Source of Competitive Advantage
Despite the attention trust is receiving and its significant role in customer attraction, retention and advocacy, trust (management) is still poorly understood in the corporate context. Most companies do not have an established discipline dedicated to trust management, defined trust owners or a trust strategy.
In this course you will build the skills and competencies needed so you can ‘compete-on-trust', whilst discovering the economic potential of an improved trust position. Operational guidance will be provided so relevant trust elements such as uncertainty, vulnerability and confidence can be managed. The day is informed by international case studies and as a participant you will play an active role in this highly interactive course.
Trust in the Digital Economy
There has been much discussion in recent years about the growing crisis of trust in the core institutions of government, business, and the media. There is an emerging ‘duality of trust’, where people are more prepared to engage with digital technologies that are premised upon implicit trust (ride sharing, dating apps, gig economy, Blockchain etc.), even as there is growing mistrust of organisations and institutions.
This course starts from the perspective that trust relations can be embedded into organisations, systems and processes from their conception, and can be tied to innovation. While trust has often been conceived of in terms of legal compliance and ethical standards, more expansive conceptions of human capabilities suggest that we may be underestimating the importance of shared values such as cooperation and altruism as drivers of human behaviour.
Who should participate?
Managers across all sectors that are interested in building awareness and managerial skills when it comes to trust, including brand managers, marketing professionals, account managers, and professionals working in consulting or the IT sector.