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CWB202 Rhetoric: Public Communication Skills

This unit provides advanced-level rhetorical tools, strategies, techniques and analytical methods related to communication in professional and workplace contexts and audiences. It builds upon prior knowledge (Influence and Persuasion) to further understand the role and function of rhetoric in contemporary society. Examples of advanced rhetoric in action are drawn from technical, political and business communication, and other fields. Rhetoric—the process of crafting written and spoken messages for specific audiences to inform, persuade, or achieve action—is a fundamental element of all forms of Professional Communication. Its practitioners need to be conversant with rhetorical topics, tools, techniques and analytical frameworks to be able to create sophisticated communication artefacts that inform, persuade and instruct depending on the specifics of audience and context.

Unit information

Unit code
Creative Industries Faculty
Professional Writing
Study area
Professional Writing
Credit points

Dates and locations

Teaching period Dates Locations
Semester 1, 2020 24 February 2020 - 19 June 2020 Kelvin Grove
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Guide to previous study requirements

To enrol in this unit, you must have completed these prerequisite units (or have credit, advanced standing or exemption for them), or be able to demonstrate that you have equivalent background knowledge.
You can’t enrol in this unit if you have completed any of these anti-requisite units.
To enrol in this unit, you must have already completed these co-requisite units, or you must enrol in them at the same time.
You can’t enrol in this unit if you have completed any of these equivalent units.
Assumed knowledge
We assume that you have a minimum level of knowledge in certain areas before you start this unit.


Single-unit study

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Cross-institutional study

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Study abroad and exchange

This unit is available as part of our study abroad and exchange programs.

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Unit outlines

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Disclaimer: Offer of some units is subject to viability, and information in these Unit Outlines is subject to change prior to commencement of the teaching period.