CCB301 Communication Research Methods

This unit provides critical knowledge for the evaluation of complex media issues by introducing you to research and research methods in academic and professional settings. It involves qualitative and quantitative research methods including surveys, content analysis, interviews, focus groups, and ethnography which are addressed in both traditional and contemporary digital formats. The research process (define problem, collect relevant information, analyse information, formulate conclusions/outcomes) underlies many decisions that confront media and communication professionals. Throughout the unit you will design and carry out research, analyse the results and present conclusions and recommendations. You will develop critical skills in investigating media issues through qualitative and quantitative research, thus becoming knowledgeable consumers of media information.

Unit information

Unit code
Creative Industries Faculty
Media & Communication
Study area
Creative practice, communication and design
Credit points

Dates and locations

Teaching period Dates Locations
Semester 1, 2021 1 March 2021 - 25 June 2021 Kelvin Grove
See all available class timetables for this unit

Previous study requirements

Completion of 96 credit points of study
KCB105, KCB334

Guide to previous study requirements

To enrol in this unit, you must have completed these prerequisite units (or have credit, advanced standing or exemption for them), or be able to demonstrate that you have equivalent background knowledge.
You can’t enrol in this unit if you have completed any of these anti-requisite units.
To enrol in this unit, you must have already completed these co-requisite units, or you must enrol in them at the same time.
You can’t enrol in this unit if you have completed any of these equivalent units.
Assumed knowledge
We assume that you have a minimum level of knowledge in certain areas before you start this unit.

Unit outlines

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Disclaimer: Offer of some units is subject to viability, and information in these Unit Outlines is subject to change prior to commencement of the teaching period.