BSB126 Marketing

[object Object] {"attributes":{"DGNAA":"Available for Single Unit students (UG) - no approval required","DGCIA":"Available for cross institutional students - no approval required","LEW3FAC":"Late Enrolment - Available for enrolment Week 3 - faculty approval required","BSBUNI":"Business UG - Uni Wide Units","DGSAA":"Study Abroad / Exchange (UG) - no approval required"},"study-types":["Single-unit study","Cross-institutional study"],"availabilities":[{"study-mode":"All","attendance-mode":"Online","location":"Online","campus":"Gardens Point","study-period":"Semester 1","date-end":"2022-07-01T14:00Z","date-start":"2022-03-06T14:00Z","year":2022},{"study-mode":"All","attendance-mode":"Internal","location":"Gardens Point","campus":"Gardens Point","study-period":"Semester 1","date-end":"2022-07-01T14:00Z","date-start":"2022-03-06T14:00Z","year":2022},{"study-mode":"All","attendance-mode":"Internal","location":"Gardens Point","campus":"Gardens Point","study-period":"Semester 2","date-end":"2022-11-18T14:00Z","date-start":"2022-07-24T14:00Z","year":2022},{"study-mode":"All","attendance-mode":"Online","location":"Online","campus":"Gardens Point","study-period":"Semester 2","date-end":"2022-11-18T14:00Z","date-start":"2022-07-24T14:00Z","year":2022}],"broad-study-area":{"name":"Business","foe":80505},"code":"BSB126","credit-points":12,"fees":[{"csp":"$1,828","csp-pre2021":"$1,432","dom":"$2,940","int":"$3,900","year":2022}],"faculty":{"code":450100,"title-short":"Faculty of Bus & Law","title-full":"Faculty of Business and Law"},"school-discipline":{"code":450100,"title-short":"Faculty of Bus & Law","title-full":"Faculty of Business and Law"},"unit-requisites":{"anti":"BSB116","equiv":"BSD126, BSX126, CTB126"},"sams-version":2,"summer":[],"synopsis":"To operate successfully and profitably in today's competitive marketplace, business operators need to apply marketing principles and concepts. Survival and growth depend very much on understanding customer needs, as well as the marketing environment in which they compete. BSB126 Marketing introduces students to key marketing strategies and tactics in order to adapt and respond to a continuously changing marketplace. The elements of the marketing mix are explored with special reference to product, price, distribution and promotion, and key issues relating to services marketing, e-marketing and strategic marketing are canvassed. The unit also introduces students to the related disciplines of advertising and public relations, and provides a broad grounding in marketing practice that is relevant for all business disciplines.","title-full":"BSB126 Marketing","title-short":"Marketing","url":{"current":"https://qutvirtual4.qut.edu.au/group/student/enrolment/units/unit?unitCode=BSB126&year=2022","prospective":"https://www.qut.edu.au/study/unit?unitCode=BSB126","timetable":"https://qutvirtual3.qut.edu.au/qvpublic/ttab_unit_search_p.process_teach_period_search?p_unit_cd=BSB126"},"year":2022,"years":[2022]}