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BSB126 Marketing

To operate successfully and profitably in today's competitive marketplace, business operators need to apply marketing principles and concepts. Survival and growth depend very much on understanding customer needs, as well as the marketing environment in which they compete. BSB126 Marketing introduces students to key marketing strategies and tactics in order to adapt and respond to a continuously changing marketplace. The elements of the marketing mix are explored with special reference to product, price, distribution and promotion, and key issues relating to services marketing, e-marketing and strategic marketing are canvassed. The unit also introduces students to the related disciplines of advertising and public relations, and provides a broad grounding in marketing practice that is relevant for all business disciplines.

Unit information

Unit code
BSB126
Faculty
QUT Business School
School/Discipline
QUT Business School
Study area
Business
Credit points
12

Dates and locations

Teaching period Dates Locations
Semester 1, 2020 24 February 2020 - 19 June 2020 Gardens Point
Semester 2, 2020 20 July 2020 - 13 November 2020 Gardens Point
Summer, 2020 16 November 2020 - 19 February 2021 Gardens Point
See all available class timetables for this unit

Fees

Commonwealth supported place (CSP) student contribution amount
2020: $1,394
Domestic fee-paying student fee
2020: $2,832
International student fee (excluding study abroad students)
2020: $3,900
Find out more about costs for study abroad students.

Guide to fees

Commonwealth supported place (CSP) student contribution amount
For Australian citizens, permanent visa holders and permanent humanitarian visa holders, and New Zealand citizens who study this unit:
  • as part of a QUT course and are eligible for a Commonwealth supported place (CSP)
  • as a cross-institutional student who has a Commonwealth supported place at their home university.
Domestic fee-paying student fee
For Australian citizens, permanent visa holders and permanent humanitarian visa holders, and New Zealand citizens, who study this unit:
  • as part of a QUT course and are not eligible for a Commonwealth supported place (CSP)
  • as part of a QUT course during Summer Semester
  • as a cross-institutional student who does not have a Commonwealth supported place at their home university
  • as a single-unit study student.
International student fee
For international students who study this unit:
  • as part of a QUT course
  • as a cross-institutional student.

Previous study requirements

Anti-requisites
BSB116
Equivalents
BSD126, BSX126, CTB126

Guide to previous study requirements

Prerequisites
To enrol in this unit, you must have completed these prerequisite units (or have credit, advanced standing or exemption for them), or be able to demonstrate that you have equivalent background knowledge.
Anti-requisites
You can’t enrol in this unit if you have completed any of these anti-requisite units.
Co-requisites
To enrol in this unit, you must have already completed these co-requisite units, or you must enrol in them at the same time.
Equivalents
You can’t enrol in this unit if you have completed any of these equivalent units.
Assumed knowledge
We assume that you have a minimum level of knowledge in certain areas before you start this unit.

Apply

Single-unit study

You can apply to study this unit for personal or professional development.

Apply now for single-unit study

Cross-institutional study

You can apply to study this unit for credit towards a course at another university.

Apply now for cross-institutional study

Study abroad and exchange

This unit is available as part of our study abroad and exchange programs.

Find out more about our study abroad and exchange programs

Unit outlines

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Disclaimer: Offer of some units is subject to viability, and information in these Unit Outlines is subject to change prior to commencement of the teaching period.