AMB374 Global Public Relations Cases

In today's dynamic and interconnected environment, organisations are increasingly challenged when making effective and well-considered decisions. The communication of these decisions and the way organisations react to events have far-reaching consequences. It is imperative that public relations professionals can identify context and make informed, criteria-based decisions. This unit strengthens students' critical thinking and evaluation skills in public relations through case-based learning across a range of practice areas, builds skills in decision-making to resolve global public relations problems, and develops collaborative skills through teamwork activities designed to encourage alternative solutions. Students will extend their working knowledge of how public relations practice areas and the global nature of contemporary organisational communications drive organisational decision making. The skills focus of this unit prepares students well for the capstone unit.

Unit information

Unit code
AMB374
Faculty
QUT Business School
School/Discipline
Advertising, Marketing And Public Relations
Study area
Business
Credit points
12

Dates and locations

Teaching period Dates Locations
Semester 1, 2020 24 February 2020 - 19 June 2020 Gardens Point
See all available class timetables for this unit

Fees

Commonwealth supported place (CSP) student contribution amount
2020: $1,394
Domestic fee-paying student fee
2020: $2,832
International student fee (excluding study abroad students)
2020: $3,900
Find out more about costs for study abroad students.

Guide to fees

Commonwealth supported place (CSP) student contribution amount
For Australian citizens, permanent visa holders and permanent humanitarian visa holders, and New Zealand citizens who study this unit:
  • as part of a QUT course and are eligible for a Commonwealth supported place (CSP)
  • as a cross-institutional student who has a Commonwealth supported place at their home university.
Domestic fee-paying student fee
For Australian citizens, permanent visa holders and permanent humanitarian visa holders, and New Zealand citizens, who study this unit:
  • as part of a QUT course and are not eligible for a Commonwealth supported place (CSP)
  • as part of a QUT course during Summer Semester
  • as a cross-institutional student who does not have a Commonwealth supported place at their home university
  • as a single-unit study student.
International student fee
For international students who study this unit:
  • as part of a QUT course
  • as a cross-institutional student.

Previous study requirements

Prerequisites
AMB372, AMB261, or AMB262
Equivalents
AMB370, AMX374

Guide to previous study requirements

Prerequisites
To enrol in this unit, you must have completed these prerequisite units (or have credit, advanced standing or exemption for them), or be able to demonstrate that you have equivalent background knowledge.
Anti-requisites
You can’t enrol in this unit if you have completed any of these anti-requisite units.
Co-requisites
To enrol in this unit, you must have already completed these co-requisite units, or you must enrol in them at the same time.
Equivalents
You can’t enrol in this unit if you have completed any of these equivalent units.
Assumed knowledge
We assume that you have a minimum level of knowledge in certain areas before you start this unit.

Unit outlines

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Disclaimer: Offer of some units is subject to viability, and information in these Unit Outlines is subject to change prior to commencement of the teaching period.