AMB374 Global Public Relations Cases

In today's dynamic and interconnected environment, organisations are increasingly challenged when making effective and well-considered decisions. The communication of these decisions and the way organisations react to events have far-reaching consequences. It is imperative that public relations professionals can identify context and make informed, criteria-based decisions. This unit strengthens students' critical thinking and evaluation skills in public relations through case-based learning across a range of practice areas, builds skills in decision-making to resolve global public relations problems, and develops collaborative skills through teamwork activities designed to encourage alternative solutions. Students will extend their working knowledge of how public relations practice areas and the global nature of contemporary organisational communications drive organisational decision making. The skills focus of this unit prepares students well for the capstone unit.