Social media marketing tools for business
This short course looks at how social media channels can be used as part of a complete marketing program for either a simple or a more sophisticated business.
These advanced sessions focus on the range of social media tools available to business today. Having access to these valuable marketing tools is one thing but knowing what to do with them is completely different.
Over three sessions, we look at who does it well, which tools to use and, most importantly, how you can apply them to your business.
Who should participate
This course is open to owner-operators of small to medium enterprises who want to gain a better understanding of how they can market their business using traditional and new media channels.
It's also relevant to marketing and advertising practitioners wanting to upgrade their skills in new and social media.
You will need to have a competent ability with Windows and an operational knowledge of the common social media platforms such as Facebook, Twitter, LinkedIn and Google+ for an organisation or for personal use.
QUT Creative Industries Precinct
We run this course as either a one-day course on a Saturday or Wednesdays over three evenings.
Course dates Times Registrations close Saturday 29 September 2018 8.30am-5pm
- Early-bird registrations: Saturday 1 September 2018
- Standard registrations: Saturday 15 September 2018
Wednesdays 7, 14 and 21 November 2018 6pm-9pm
- Early-bird registrations: Wednesday 10 October 2018
- Standard registrations: Wednesday 24 October 2018
- Standard fee: $429.00 (GST included)
- Early-bird discounted fee: $386.10 (GST included)
We won't accept registrations once the course has started.
For more information about course content, contact Kerrie Miller at the Creative Industries Faculty - Commercial Programs Office.
For registration or payments queries, contact Continuing Professional Education.
What will I learn?
This course will explore:
- who are the stars in social media strategy
- what works and why
- understanding who you are talking to
- content strategy development
- interpreting and managing data
- what metrics matter
- keeping it all running smoothly.
At the end of this course you'll:
- have a confident understanding of the current landscape of social media tools
- be able to apply effective social media marketing strategies for your own business.
When you register for the course, you will create an account with us. You'll need to pay your fees online by credit or debit card.
You will be able to access your account, including your invoice, using your email address and password.
FEE-HELP and HECS-HELP are not available for Continuing Professional Education courses.
We offer a 10% early-bird discount if you register up to 4 weeks before the course starts.
If you are a QUT staff member and QUT will pay your fees, you may choose the QUT Staff payment option and enter the relevant account code and authorising officer details.
Registrations close 10 working days before the start of the course.
If the course is full, email Continuing Professional Education to register your interest. We will advise you by email if we have any available positions.
To cancel your registration, you must apply in writing to the course manager at Continuing Professional Education. If you cancel 10 business days before the course starts, you will receive a full refund minus a non-refundable $100 registration fee.
No registration refunds will be made within 10 business days of the course starting.
We reserve the right to cancel the course under certain circumstances, such as low registration numbers. If this happens, we will advise you as soon as possible, and give you a full refund. We are not responsible for any expenses you may have incurred if the course is cancelled.