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Registrations are open for November 2017 course.

These advanced sessions focus on the range of social media tools available to business today. Having access to these valuable marketing tools is one thing but knowing what to do with them is completely different.

Over three sessions, we look at who does it well, which tools to use and, most importantly, how you can apply them to your business.

Who should participate

This course is open to owner-operators of small to medium enterprises who want to gain a better understanding of how they can market their business using traditional and new media channels.

It's also relevant to marketing and advertising practitioners wanting to upgrade their skills in new and social media.

You will need to have a competent ability with Windows and an operational knowledge of the common social media platforms such as Facebook, Twitter, LinkedIn and Google+ for an organisation or for personal use.



QUT Creative Industries Precinct
Musk Avenue
Kelvin Grove
Qld 4059


We run this course as either a one-day course on a Saturday or Wednesday, or over three evenings on Tuesdays.

Course datesTimesRegistration status Registrations close
Saturday 1 April 2017 8.30am-5pm Closed
  • Early-bird registrations: Saturday 4 March 2017
  • Standard registrations: Saturday 18 March 2017
Wednesday 7 June 2017 8.30am-5pm Closed
  • Early-bird registrations: Wednesday 10 May 2017
  • Standard registrations: Wednesday 24 May 2017
Saturday 9 September 2017 8.30am-5pm Closed
  • Early-bird registrations: Saturday 12 August 2017
  • Standard registrations: Saturday 26 August 2017
Tuesdays 7, 14 and 21 November 2017 6pm-9pmOpen
  • Early-bird registrations: Tuesday 9 October 2017
  • Standard registrations: Tuesday 24 October 2017



  • Standard fee: $412.50 (GST included)
  • Early-bird discounted fee: $371.25 (GST included)

Late registration fees

$50 (GST included).

Online registrations will be open for 1 week after the closing date, unless the course is full.

We won't accept registrations once the course has started.


For more information about course content, contact Kerrie Miller at the Creative Industries Faculty - Commercial Programs Office.

For registration or payments queries, contact Continuing Professional Education.

Registrations are open for November 2017 course.

What will I learn?

This course will explore:

  • who are the stars in social media strategy
  • what works and why
  • understanding who you are talking to
  • content strategy development
  • interpreting and managing data
  • what metrics matter
  • keeping it all running smoothly.


At the end of this course you'll:

  • have a confident understanding of the current landscape of social media tools
  • be able to apply effective social media marketing strategies for your own business.

Registration info

Registrations are open for November 2017 course.


When you register for the course, you will create an account with us. You'll need to pay your fees online by credit or debit card.

You will be able to access your account, including your invoice, using your email address and password.

FEE-HELP and HECS-HELP are not available for Continuing Professional Education courses.

Early-bird discount

We offer a 10% early-bird discount if you register up to 4 weeks before the course starts.

QUT staff

If you are a QUT staff member and QUT will pay your fees, you may choose the QUT Staff payment option and enter the relevant account code and authorising officer details.


Registrations close 10 working days before the start of the course.

If the course is full, email Continuing Professional Education to register your interest. We will advise you by email if we have any available positions.


To cancel your registration, you must apply in writing to the course manager at Continuing Professional Education. If you cancel 10 business days before the course starts, you will receive a full refund minus a non-refundable $100 registration fee.

No registration refunds will be made within 10 business days of the course starting.

We reserve the right to cancel the course under certain circumstances, such as low registration numbers. If this happens, we will advise you as soon as possible, and give you a full refund. We are not responsible for any expenses you may have incurred if the course is cancelled.