You can study individual units for personal or professional development without having to apply for a full QUT course.
If you successfully complete a unit, you may be eligible for credit if you decide to apply for a degree course in the future.
Units anyone can study
These units don’t have any requirements for previous study or background knowledge.
But if your previous studies were not in English, or were completed in a country where English is not the first language, you will need to demonstrate that you meet our English proficiency requirements when you apply.
The rise of the Internet and the rapid development of technological applications is changing the way in which business is being conducted, how fraud is occurring, and, consequently, how forensic accountants investigate and analyse digital data. This unit introduces students to a variety of technological developments and their forensics and analytics implications, along with technical investigative approaches for monitoring and assessing potential fraud. In addition, students will be able to recognise the new data risks and governance issues facing organisations in the digital age. This insight will assist students to develop both theoretical and practical knowledge by understanding how digital technologies and data are being used to investigate fraud and create business intelligence. This unit is a foundation of the Forensics second major and Forensics and Data Analytics minor and will equip students with up-to-date tools and techniques used in forensic investigation.
The role of a forensic accountant involves many different tasks including profiling, interviewing, expert witness work and risk management. Fraud is an ever present problem in a technology driven business environment and understanding how fraud occurs and can be prevented and detected is becoming a necessity for business operations. Governance issues have an increasingly large impact on business due to the electronic and global nature of business operations. Therefore, an understanding of how IT governance assists forensic accountants in their risk management role, particularly in relation to fraud detection and prevention, is particularly important. From a legal perspective, understanding criminal and civil jurisdictions, gathering evidence, interviewing suspects, knowledge of evidentiary rules and the expert witness role is essential knowledge for those wishing to enter the forensic accounting profession
This unit is designed for students intending to pursue professional careers in business, particularly accounting or financial planning, and introduces ethical issues associated with the roles of directors, executives and professionals. With a particular focus on the ethical competencies and obligations required of those providing financial advice and accounting services, the unit also specifically addresses the development of trust within professional relationships. Practical considerations regarding how to develop effective non-verbal and verbal communication skills with clients and other stakeholders are also of continuing importance in professional contexts and are explored in this unit.
Project managers face a number of challenges operating in a complex project environment that is characterised by cross-cultural teams, high levels of uncertainty, and global competition for competent human resources. The successful delivery of projects requires that project managers develop basic knowledge, competency and skills to organise, lead and manage an effective project team, especially in the construction or related industry. This unit introduces key theories and concepts to assist you in developing greater insights into your own thinking and behaviour so as to increase your personal effectiveness in working with others. Case studies will be used to embed key learnings in a real-world context. This unit is part of the ‘project collaboration minor’ and the knowledge and skills developed are relevant to construction management and related majors.
This Project Collaboration Minor unit introduces you to the development and implementation of strategies required to manage quality within projects. Using a problem-solving approach, the unit will also teach you how to determine quality requirements, develop a quality plan, implement quality assurance processes and use systematic review and evaluation procedures to make quality improvements in current and future projects. Quality is integral to all aspects of successful project delivery and is important in ensuring that the end-quality of all project deliverables will be 'fit for purpose' and will satisfy both internal and external customers. BEB111 unit provides you with the necessary knowledge and skills to develop a project quality management plan, perform quality audits and quality improvement activities, and expand outcomes into process improvements and ultimately organisational change.
Project Management is the overall planning, control and coordination of a project, from inception to completion, aimed at meeting a client's requirements in order to complete the project on time, within budget and to the client’s quality, safety and environmental standards. This unit introduces you to project management for the built environment, engineering or infrastructure projects, which includes an overview of the framework, processes and key knowledge areas of project management. Developing a project plan to manage the project through its life-cycle, identify and engage project stakeholders, monitor project cost, mitigating project risks and opportunities are core skills that you will need to develop to be an effective project manager. Case studies will be used to embed key learnings in a real-world context. This unit is part of the ‘project collaboration minor’ and the knowledge and skills developed are relevant to construction management and related majors.
Introduces the basic principles, processes, relevant techniques and methods of planning, estimating, budgeting, monitoring and controlling project costs. It provides an understanding of project costs within the broader context of project management and from the project life cycle perspective. It examines the relationships between project cost and other project dimensions such as project scope, time/schedule, quality, procurement, and illustrates their trade-offs. The knowledge and skills developed in this unit are relevant to professional practices and those working on projects that require basic understanding of cost planning and management to prepare project cost estimates, budget, and conduct cost performance analysis so that project can be completed within the approved budget.
Project is growing in complexity and size. Many projects never get off the ground due to insufficient financing. It is therefore necessary for project managers to know the sources and cost of project finance in order to package a financially viable project for approval. This unit is part of the Project Collaboration minor. This unit provides you with the understanding of the main features of project finance and apply it in the project management environment.
This unit will furnish you with an appreciation of the nature and role of project management as a professional discipline. With a specific focus on aspects of project planning and project development, the unit will describe, clarify, and formalise project management of the front end of projects to prepare you for further postgraduate study or bring new knowledge and skills to your professional endeavours.
This unit will furnish you with an appreciation of the nature and role of project management as a professional discipline. With a particular focus on the final two phases of project management; project delivery and handover, this unit will prepare you for further postgraduate study or bring new knowledge and skills to your professional endeavours.
Conflict, whether explicit or hidden, underlies all decisions, such that development of conflict management and negotiation skills is essential for those tasked with shaping the built environment. In this unit, you will acquire skills in effective communication, analysis of disputes and creative problem-solving through active participation in role-playing and reflective activities and intense investigation of real world conflicts that arise through the development of land. Learning to think about and respond to conflict in a rational manner will prepare you for group work within your studies and into professional practice. This unit is placed within the first year of the urban and regional planning course to ensure that students build negotiation and conflict resolution skills in advance of engaging in work placements. Stakeholder Engagement and Planning Law units undertaken in the second year of the course build on this unit.
Accounting data is the basis for decision making in any organisation, making it important for any business professional to have a foundational level of knowledge and understanding of modern financial and managerial accounting theory and practice. Accordingly, this unit provides students with introductory knowledge of modern financial and managerial accounting theory and practice to develop an understanding of how accounting data is used to inform decisions in organisations. The unit covers financial procedures and reporting for business entities, analysis and interpretation of financial statements, planning, control and business decision making. The knowledge and skills developed in this introductory unit are relevant to students in accounting and non-accounting majors.
This foundational unit is designed to prepare students to conduct business within the Australian legal environment and emphasises the need for the business leaders of tomorrow to act in accordance with society's ethical standards. It incorporates the concepts and principles of business law with the theories and applications of business ethics to provide students with an understanding of laws and ethical standards applicable to business decisions. The unit addresses specific legal issues that relate to business, including business structures, contract law, consumer law and negligence. These issues are pertinent regardless the specific field of business being studied and inform a broad set of professional contexts. Through use of statute, case law and ethical principles, students will develop the ability to apply the law to different scenarios, and develop moral reasoning and problem solving skills in relation to contemporary ethical issues.
Economics is the study of how to best use and distribute scarce resources to meet our needs and wants by looking at how people make decisions and the interaction of individuals in markets. Economics examines the role of government in either obstructing or improving market outcomes and the effect of those decisions on the well-being of society. Economics also studies the economy as a whole and key issues explored in this unit include economic growth, inflation, unemployment and international trade. In studying these issues economists can understand how to manage the economy for the good of its citizens. In this unit students develop an understanding of the key principles and tools that economists use to interpret and critically analyse economic policies that impact on Australia and the global economy.
An ability to understand the basic functions of management and apply that knowledge to contemporary practice are key skills for competent business professionals and informed, effective managers. This unit provides insights into current business issues and practices using real world cases and practitioner readings. The unit introduces students to foundational theories and practices of management and organisations, with an emphasis on the conceptual and people skills that are needed in all areas of management and organisational life. The unit acknowledges that organisations exist in an increasingly competitive environment where the emphasis will be on knowledge and the ability to learn, change and innovate. Organisations are viewed from individual, group, corporate and external environmental perspectives, and the unit provides a foundation for students studying business or wishing to understand more thoroughly the role of organisations within society.
Globalisation is the development of interdependancy among organisations and individuals in different country markets. This unit examines the drivers of globalisation and the diversity of country markets at a foundational level, introducing key knowledge and skills for operating businesses effectively in global contexts and responding to the opportunities, challenges and risks of conducting business across politically, economically and culturally diverse environments. In this unit you will develop a comprehension of the nature and role of globalisation and the drivers of international business, and knowledge of the competitive forces and challenges confronting business as a consequence of globalisation. You will gain an awareness of the unique knowledge and skills required of management to operate business internationally across diverse contexts, which will inform future studies in this field.
The ability to collect, analyse, manipulate, understand and report data effectively is important in any work environment. This is particularly true in business where learning to deal with randomness, variation and uncertainty is a vital skill for anyone applying their knowledge to inform business decisions. This introductory unit is designed to ensure that students gain an appreciation of the basic tools necessary to develop and apply this skill set. It introduces the fundamental concepts and statistical methods for data analysis, and students will learn about different types and sources of data, and techniques for displaying and analysing data to make business decisions. Students will gain practical data manipulation skills using Microsoft Excel, and practise many of the quantitative techniques applicable to all disciplines, which will be used throughout their further studies.
To operate successfully and profitably in today's competitive marketplace, business operators need to apply marketing principles and concepts. Survival and growth depend very much on understanding customer needs, as well as the marketing environment in which they compete. BSB126 Marketing introduces students to key marketing strategies and tactics in order to adapt and respond to a continuously changing marketplace. The elements of the marketing mix are explored with special reference to product, price, distribution and promotion, and key issues relating to services marketing, e-marketing and strategic marketing are canvassed. The unit also introduces students to the related disciplines of advertising and public relations, and provides a broad grounding in marketing practice that is relevant for all business disciplines.
In this developmental core business unit, you will explore the ability for individuals and businesses to create positive change, and extend your ability to analyse and produce solutions for complex, global business problems. You will learn how to implement a systems thinking approach to solving complex problems aligned with the UN Sustainable Development Goals (SDGs), and explore your personal values and ethical priorities in the context of professional practice while gaining and appreciation of multi-stakeholder and indigenous perspectives on business issues and practice. You will also develop skills in the use of data and data visualisation tools and techniques to communicate complex issues to a variety of audiences, and refine your self-reflection skills to guide your professional development. This unit is relevant to students of all business disciplines, bridging the introductory and capstone core business units to extend your business capabilities.
Building Big builds on the construction fundamentals covered in the unit UXB110 Residential Construction and further develops these concepts and applies them to the industrial property, retail centres, high rise commercial and high rise residential property. The unit provides the construction and design background that defines good quality building materials, design, layout and construction. These concepts will provide the basis for the understanding of how construction type and quality are reflected in the market demand and value of these property types from a development, valuation and investment perspective.
Money and Wealth provides the foundation academic skills and knowledge to understand how accounting and investment interacts with the day to day valuation and property professions and how these principles of accounting can assist in the analysis and interpretation of the financial aspects of going concern valuations and property ownership and management.
Property Transactions provides the foundation knowledge to understand the fundamentals of property rights and the legal rights and responsibilities for a property professional participating in property transactions. You will develop an understanding of contracts associated with buying, selling and leasing property and how to maintain best practice to avoid exposure to legal liability. In addition you will be introduced to legal structures for the delivery of property development and investment projects.
Money and Wealth provides the foundation academic skills and knowledge to understand how accounting and investment interacts with the day to day valuation and property professions and how these principles of accounting can assist in the analysis and interpretation of the financial aspects of going concern valuations and property ownership and management.
Cost Benefit Analysis (CBA) is a key technique used to appraise the relative desirability of competing alternative uses of limited resources. CBA supports decision making with respect to investment alternatives across a range of industries in the public and private sector. CBA has been used intensively in investment projects, socio-economic programmes and policies. The unit provides students with foundational knowledge and basic skills of CBA.
Enterprise Systems are now essential infrastructure to both large as well as to small-to-medium (SME) organisations, as they realise the necessity of a single central database instead of a large number of separate databases. By integrating core business processes in one single application, Enterprise Resource Planning (ERP) helps companies maximize the efficiency of business processes across the entire organization including increases in on-time delivery, productivity, forecasting demand and production capacity. This unit aims to provide the fundamental understanding of various Enterprise Systems, functions and modules and how they can be integrated in a business context. The students will be trained to develop a real life ERP system based on actual data from industry. This unit will also aims to help students to refine their communication and group work skills, and assist in the development of research-based skills. This is a core unit for Master of Engineering Management.
Units you need background knowledge to study
These units have requirements for previous study or background knowledge. Check the unit’s previous study requirements for details. If you have any questions, contact the unit coordinator for the semester you want to study.
If your previous studies were not in English, or were completed in a country where English is not the first language, you will also need to demonstrate that you meet our English proficiency requirements when you apply.
External financial reports are a legal requirement for companies under the Australian Corporations Act and provide decision-useful information for interested users. Therefore, it is a requirement for accountants working in industry to know and understand: accounting concepts and procedures; specific technical accounting and legal requirements; and, general professional and ethical concepts. These are required in order to be able to prepare, present and explain external financial reports for users. Similarly, this knowledge and skill is a requirement for auditors who perform audits and reviews of external financial reports.
Under Australian law, both individuals and businesses may organise their affairs through various types of business structures. Each structure has characteristics that differ and each structure affects the nature of their responsibilities, obligations, internal and external relationships. Accountants are often called upon to audit, advise and assist clients with their business endeavours and are required to understand the attributes of such business structures and the laws and regulations that affect them.
As many business decisions involve a consideration of the taxation implications, Accountancy graduates should possess a basic knowledge of the Australian taxation system so that they can develop skills required for professional practice. The purpose of this unit is to enable students to develop an understanding of the basic fundamentals of taxation. AYB219 Taxation Law is a prerequisite for AYB320 Advanced Taxation Law.
Accounting information systems are an essential element of any business. An appreciation of accounting in a modern electronic environment, how accounting systems are designed and how analytics can be applied in accounting, are therefore crucial to the study of real world accounting systems. This unit builds on the knowledge attained in the prerequisite subjects and applies it to accounting information systems environment.
Management accounting is the sourcing, analysis and communication of decision-relevant information - both financial and non-financial – used by firms to generate value and maintain a competitive advantage. Accordingly, all firms, regardless of industry type or size, make use of a range of management accounting practices. Accountants need to know about these concepts and techniques used by firms to allocate costs to products or services; plan, control and measure performance; and be able to identify and provide management with relevant information to inform their decision making.
As business and financial markets have become increasingly globalised, the significance of the differences in international, financial accounting policies and disclosure and reporting practices, have become more important, especially from the perspective of management, financial analysts and other users of financial statements including trillion dollar pension/superannuation funds. For these key interest groups, it is vital not only to be aware of international differences in financial accounting policies and practices, but also to be able to assess their impact on earnings and assets and key performance indicators and ratios, for example, return on assets. Additional key issues in globalised business operations relate to an understanding and appreciation of cultural diversity issues and the global trends in foreign currency transactions and hedging, global corporate sustainability, international taxation and international audit.
Individuals and businesses may organise their affairs through various legal structures. One of the most common ways to organise a business structure is through incorporation. Accordingly, accountants should have a detailed knowledge about corporations as a particular type of business structure.
This course is developed for students who will be, or intend to embark on careers as, financial advisors and planners, accountants, auditors, business analysts and stockbrokers. It is designed to aid the students' understanding of the regulatory fundamentals and the key provisions of the law and regulations relating to corporate securities and financial services.
Mandatory superannuation savings under the Australian retirement incomes policy have seen the superannuation industry grow to over $2.3 trillion, with almost all workers now having superannuation benefits. Expansion of superannuation fund and investment choice has also increasingly shifted investment decision-making to superannuation fund members. Superannuation has become an almost universal benefit affecting virtually every business and employee. However, the superannuation system is complex and subject to a broad range of regulation governing all facets of the operations of the superannuation industry. This unit introduces students to the Australian superannuation system and the regulatory framework under which it operates. Knowledge and understanding of superannuation is important to financial planning, accounting graduates, particularly if they will be involved with the superannuation advice to clients or employers, administration or auditing of superannuation funds.
With the increasing complexity of taxation laws, the ageing population and the focus on self-reliance in retirement, individuals expect their financial advisers to be professionally equipped to assist them in effective investment and risk management and also with complex retirement planning strategies. As a result, many professional accounting firms, banks and independent financial advise firms now offer financial planning services as part and parcel of the services they are offering to their individual clients. QUT graduates who have acquired skills and knowledge in this area will have a definite competitive advantage when seeking financial planning related employment.
Audit and Assurance is a third year unit, which is included in the degree program to enable students to comprehend the key concepts of auditing as a discipline, to demonstrate the relationship between auditing and the systems of accountability and to demonstrate the differences between manual and computerised information systems (CIS) audit processes. The unit builds on the knowledge of accounting and accounting standards acquired in prior units by enabling students to understand in detail the audit process (including professional auditing standards and techniques and ethical requirements) which leads to the auditor providing an opinion on the truth and fairness of financial reports of various types of entities.
This unit extends the knowledge acquired in earlier accounting units to examine accounting theories and reporting practices adopted in the financial statements of reporting entities and publicly listed companies to meet the decision-making needs of external parties. Emphasis is placed on developing an understanding of, and the ability to critically evaluate, how regulatory requirements and incentives affect financial reporting. The unit explores the different governance models of corporations and relates them to their financial reporting environment. This framework provides a basis for examining specific accounting issues with an emphasis on both the application of specific accounting measurement models (historic cost versus fair value) or regulatory provisions (continuous disclosure requirements). The unit also analyses key issues of debate in the international arena.
As many business decisions involve a consideration of the taxation implications, accountancy graduates should possess knowledge of the Australian taxation system so that they can develop skills required for professional practice. The purpose of this unit is to enhance student's understanding of taxation concepts by extending the basic fundamental principles learned in AYB219 Taxation Law and exploring advanced taxation concepts in more depth.
This unit develops a holistic view of organisations, strategy and management accounting, providing an in-depth understanding of management accounting tools and techniques designed to support strategy. It builds on the technical knowledge gained in AYB225 Management Accounting by taking a more strategic orientation to the application of these techniques to aid in managerial decision-making. The unit examines contemporary issues in management accounting and considers the skills and competences that management accountants should develop to stay competitive as value-adding members of management teams. Students will explore the dynamism of contemporary management accounting techniques and practices, ensuring they can identify problems and apply the analytical skills needed when making decisions within firms. Students are encouraged to step outside their comfort zone and develop the reflective and higher order thinking required of strategic decision makers in an uncertain world.
A large number of entities are companies rather than, for example, sole traders or partnerships. Accordingly, as an accountant, most of the work you will undertake as a practitioner will involve accounting for companies. In this context, accountants are required to interpret and apply accounting standards, and other statutory requirements governing the accounting procedures reflected in the content of a company's financial statements. Accountants are also required to integrate and apply academic accounting knowledge to solving problems that arise in practice. This unit contributes to the knowledge and skills you will need to prepare financial statements for companies. This unit builds on the prerequisite units by applying accounting principles to complex company accounting issues. It also provides a foundation for subsequent units, which develop critical analytical skills through an examination of theoretical accounting issues, accounting regulation and practice.
With the digitisation of information, management have become increasingly reliant on comprehensive and timely data driven reporting as their primary mechanism for capturing and evaluating business performance and for making urgent, strategic, high-risk decisions. This unit provides students with theoretical and practical skills in forensic and business intelligence through the use of SAS and other technologies, to investigate business related data resources to identify fraud, and to support corporate performance and decision making.
All firms, regardless of industry type, make use of a range of existing management accounting techniques to accumulate and track the costs of their products or services. These data are used to develop both long-term and short-term plans and strategies which help firms achieve and maintain their competitive advantage. Accordingly, accountants need to know about the costing techniques used by firms, understand cost terminology and cost allocation methods, and be able to identify and provide management with relevant information to inform their decision making.
All firms need to prepare financial statements at least annually. AYN416 provides a comprehensive introduction to financial accounting processes from both a practical and theoretical viewpoint. Being the first accounting unit in the Master of Business (Professional Accounting) AYN416 also provides the foundation for studies in all the other accounting related units in the degree course particularly AYN417 Corporate Accounting and AYN418 Advanced Financial Accounting.
As business and financial markets have become increasingly globalised, the significance of the differences in international accounting policies and disclosure and reporting practices, has become more important, especially from the perspective of managers, financial analysts and other users of financial statements. This unit is designed to provide students with an insight into, and an appreciation of, many of the financial accounting reporting, disclosure and enforcement issues faced by global corporations in an international business environment. This unit provides you with an understanding of the unique financial accounting and reporting, taxation and corporate governance issues associated with global business operations including issues related to the political lobbying activities of both accounting standards and standard-setters. It will assist you to develop the skills necessary to analyse, compare, contrast, and report on the performance levels of global corporations.
As many business decisions involve consideration of business and corporate law, postgraduates with an accountancy degree should possess a functional understanding of Australia's legal system. Knowledge of business and company law will equip them with skills for professional practice as well as enhance their capacity to navigate increasingly complex business landscapes. This unit introduces students to Australia's legal environment, developing students' knowledge and understanding of core principles of law while also introducing basic research and analysis skills essential to effective decision in this space.
This unit aims to introduce students to key financial planning processes, concepts, issues, ethics requirements, laws and regulations applicable to financial services in Australia. Introduction to financial planning areas of investments and asset allocations, taxation planning, insurance and risk management, superannuation and retirement planning and statement of advice processes are covered. Responsibilities and obligations for licencees and their representatives are also discussed. This includes requirements pertaining to disclosure obligations for financial products and services, anti-money laundering and counter-terrorism financing (AML & CTF), privacy, statement of advice, and Tax Practitioner Board (TPB) requirements.The foundation knowledge and skills learned in this unit form the basis for further postgraduate study in the financial planning discipline.
Understand the skills, behaviours and attitudes required to work effectively with people from different cultural backgrounds, and develop practical strategies to interpret difference and respond appropriately in culturally diverse situations. Our increasingly globalised workplaces need graduates with awareness, understanding, sensitivity to, and an ability to deal with cultural diversity. The knowledge and skills developed in this unit are particularly valuable for a range of international exchange students: those planning an outbound program and those already inbound, for shorter programs or full degrees at QUT. Students with an interest in intercultural communication and those who are learning or have learned a second language will also benefit from this unit.
A fundamental component of effective and successful marketing activity is an understanding of consumers, their needs and behaviours. Studying the behaviour of consumers in a wide range of situations and circumstances provides marketers with clear guidelines for the development of marketing strategy. This unit provides the foundation theories for the marketing major.
The systematic and objective identification, collection, analysis, and dissemination of information is essential for any business to make informed decisions about how to address problems and opportunities in their markets. All business leaders must understand the challenges, opportunities and limitations of the marketing research process; questions that marketing research can answer and questions it can't, and be able to draw appropriate conclusions from different types of data that may be collected during marketing research.This subject builds on basic marketing knowledge and students are involved in, and guided through, a practical, applied marketing research exercise based on a research brief chosen at the start of each semester. This provides the foundations for interpreting case studies, theories and research information presented in more advanced subjects.
This unit gives learners an insight into an important growth area in marketing communication and a new employment field for graduates. In these uncertain times, and while communication is changing, the subject traces the development of IMC, while introducing the important areas of databases, communication, strategy and branding. It provides a theoretical framework, and relates it to traditional promotional concepts and marketing strategy. It is at an important point of the course, as well as the changing world that is in a state of flux, and it links beginner management and communication concepts with strategy.
All organisations require supplies and depend on a reliable and quality source of their supplies whether they are raw materials, components, spare parts, consumables or services. The management of these supplies is a complex logistics process and is often of strategic importance both in global and domestic markets. This unit is provided to examine the role of procurement and purchasing in this process.
Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviours that benefit individuals and communities for the greater social good. It is increasingly being adopted by governments and stakeholders around the world as they seek effective solutions to solving social problems relating to health, well-being, environment, and inequality. This unit introduces students to the principles, concepts, theory and application of social marketing, explaining how strategic, critical, and systems thinking, use of theory and research insight, and use of techniques such as segmentation, designing and planning, and the social marketing intervention mix can be used to tackle health and social issues. Students will learn to analyse real world behavioural and social problems and develop innovative and creative solutions using social marketing frameworks. This is an elective unit for business and public health students.
As one of the largest industries in the world, and having been hit dramatically by COVID-19, the entertainment industry offers significant opportunities along with unique challenges for the application of marketing and communication tools. The unit is designed to be part of the Tourism and Entertainment Marketing minor or to be taken as an elective by students with a particular interest in the area of entertainment marketing.
The success of individual tourism businesses is reliant to some extent on the competitiveness of their destination. This unit explores how a destination marketing organisation (DMO) is formed when a community recognises the need to become organised in destination promotions. Examine opportunities for the DMO and tourism stakeholders to collaborate in the development and implementation of a destination marketing strategy. Learning resources and assessments explore how marketing theories can be applied to tourism marketing practice.
Trade in services, importing and exporting, countertrade and e-commerce has become fundamental to the survival and growth of many businesses in Australia as well as in other economies. International business students need a good knowledge and understanding of the many challenges entailed in international trade transactions. The management of trade strategies and practices is an applied, technical and evolving area of international business operations that reflects the dynamic nature of trans-national trade in the global economy.
The study and understanding of fundamental brand management concepts is relevant to students pursuing a variety of career outcomes (marketing, advertising, public relations, consulting, entrepreneurship, etc.) because brands are some of a firm's most valuable assets. Brands are an investment and an asset and help firms attract and, more importantly, keep customers.
This unit serves as the introduction and prerequisite to later units in the advertising course and as a useful elective for business students taking other courses. The unit provides you with a thorough knowledge of advertising principles and a practical understanding of the techniques and practices used by today's advertising agencies and clients, including strategy development, media planning, creative development, integration of other communications and analysing an advertising campaign.
AMB240 Marketing Planning and Management follows the introductory marketing class BSB126 and provides a focus on the implementation and evaluation of the marketing plan at a small business level. Emphasis is placed on the responsibilities within a marketing team for planning, developing, organising, implementing, controlling, and evaluating marketing activities. The unit prepares students for other marketing units including market research and strategic marketing. The learning approach is innovative and uses role-play where students take the role of a marketing team member in a virtual simulated marketplace.
The need for innovative design of goods and services that create customer value and deliver exceptional customer experience are central to the growth and marketing success of every organisation. Therefore an understanding of how to create new goods and services that are market-oriented is vital for students seeking a career in marketing. This unit is an elective in the marketing major however there is no assumed knowledge in marketing so students in other disciplines are welcome.
AMB263 Introduction to Public Relations answers three important questions: what is public relations, why we do it, and how we do it? It introduces the key concepts of public relations, and lays a foundation for subsequent study in the discipline. It integrates the idea of the role and influence of publics and the role of public relations in managing these demands on a range of organisations. The unit also shows students the range of potential careers available in the public relations industry. If you are undertaking a public relations major, AMB263 Introduction to Public Relations should be the first public relations unit you study. This unit may be taken concurrently with AMB264 Public Relations Techniques especially by students undertaking the public relations major. It may also be taken by those students undertaking a public relations 'minor', or as a stand alone unit.
AMB264 Public Relations Techniques introduces students to the tools and techniques they will need to carry out the role of public relations practitioner. These tools and techniques will also provide foundational knowledge and skills for use in subsequent units in the public relations major and minor. AMB264 Public Relations Techniques looks at how public relations practitioners develop effective key messages, and the tactics they use to communicate on behalf of organisations. There is an emphasis on understanding what makes news, and developing the skills public relations practitioners need to work successfully with the media.
Current and future managers in businesses need to comprehend the role which logistics and supply chain management play in enhancing corporate performance.
Advertising Copywriting is an important addition to the knowledge base of all marketing communication students. It equips you with the skills to develop creative strategy and write well-grounded and well-crafted copy. For those students not interested in pursuing a career in copywriting, this unit is also vital because it provides the benchmarks to assess creative work and lend support to great creative ideas.
This unit introduces you to the strategic use of paid, owned and earned media to effectively reach consumers within an advertising campaign. You will develop skills to analyse data to research consumer attitudes and behaviours and develop creative consumer insights. Based on these insights you will work together in a team to develop a media strategy. This unit works closely with media industry professionals and is accredited by the Media Federation of Australia. Completing this unit will be beneficial to students who would like to pursue careers in advertising, digital or media agencies or media sales.
Advertising Management is designed to shift student thinking from a tactical to a strategic level. Instead of taking the approach of, 'This is what happens in advertising', it challenges students by raising important contemporary issues in advertising management practice and asking, 'What should be done?'. Advertising Management is an issues-based unit, which uses case analysis to foster critical thinking and problem solving. It encourages students to understand and take ownership of the advertising management process and, in doing so, build a better advertising industry.
Digital has changed the nature of marketing communication as a discipline and the way we think, communicate and purchase as consumers. This unit is important as the digital environment permeates our decision making as advertising and marketing communication professionals. Hence, an understanding of the digital environment, an ability to navigate its platforms and measure its performance is a critical vocational skill. This unit provides a real work integrated learning opportunity for students.
Direct Marketing is a powerful tool that should be considered as part of an organisation's marketing strategy. In just over a century, it has grown beyond its traditional mail order foundations to embrace new technologies, relationship building techniques, and performance measures. One of the foundational marketing communication disciplines, this unit is a vital addition to the fundamentals of IMC or a contemporary and dynamic elective for the advertising, marketing or PR majors.
Globalisation has required firms to look beyond their domestic markets to remain competitive and profitable. An understanding of marketing internationally is vital in today's global marketplace where different challenges and value systems exist.
This unit uses the core characteristics of service experiences as the framework to guide an exploration of strategies for the marketing of services domestically and internationally. Services marketing is an important growth area and students need to understand the unique aspects of the decision process for services and the appropriate application of services marketing principles to both the traditional elements of the marketing mix and the additional elements of the physical setting and processes of service delivery. This will be achieved by examining the application of marketing concepts, models and tools in services using case studies and practical experiences. Customer service planning and management, service quality management, and the pervading influence of relationship marketing are other critical topics which differentiate this unit within the marketing program.
AMB372 Public Relations Planning builds on the knowledge and skills developed in previous units in the public relations major, specifically AMB263 Introduction to Public Relations and AMB264 Public Relations Techniques. This unit introduces and examines the steps in the public relations planning process, which is central to the study and practice of public relations and links to the next sequence in the public relations major.
Issues, Stakeholders and Reputation (AMB373) focuses on public relations practice in an organisational setting. A key responsibility of this role is to anticipate and respond to issues that influence stakeholder relationships and organisational reputations. AMB373 provides foundational skills and knowledge of the issues management process, including monitoring and tracking public opinion, analysis and developing appropriate organisational responses.
In today's dynamic and interconnected environment, organisations are increasingly challenged when making effective and well-considered decisions. The communication of these decisions and the way organisations react to events have far-reaching consequences. It is imperative that public relations professionals can identify context and make informed, criteria-based decisions. This unit strengthens students' critical thinking and evaluation skills in public relations through case-based learning across a range of practice areas, builds skills in decision-making to resolve global public relations problems, and develops collaborative skills through teamwork activities designed to encourage alternative solutions. Students will extend their working knowledge of how public relations practice areas and the global nature of contemporary organisational communications drive organisational decision making. The skills focus of this unit prepares students well for the capstone unit.
Communication is central to organisational practice. Internal Communication and Change will provide theoretical and practical insights to equip students to identify, analyse, and respond to communication challenges in contemporary organisations.
As marketers work to develop more effective strategies to attract, reach and maintain their customers, the need to understand how consumers are influenced by both internal and external factors is integral to strategy formulation. The managerial importance of consumer behaviour stems from the marketing concept, so as consumers and their needs become the focus of the business; consumer behaviour forms the cornerstone of marketing strategy.
This unit represents a new way of thinking about IMC. Driven by the idea that everything is digital, this unit enhances traditional concepts of integration and synergy with new touchpoints of communication and new tools of measurement to deliver and optimise the ultimate customer experience.
Examine how market research is used to enhance management decision making. The key to an organisation achieving business goals necessitates being more effective than competitors in creating, communicating and delivering value to customers. This means market decisions must be made with stakeholders in mind. Therefore managers are reliant on information about customers, non-customers, competitors and the operating environment. Learn how to develop a research design that would enable data collection and analysis to address real world management decision problems.
This unit is an important introduction to the management of successful advertising campaigns. Unless the advertising is based on research, well planned and has a strong strategic focus, the campaign will not be successful - regardless of how good the creative is or how effective the media is planned. Therefore, advertising management is the keystone of successful advertising. This makes this unit of vital importance to all who study advertising or marketing communication.
This unit explores theory and practice of advertising message planning and creation for print, broadcast and digital media. Insight and strategy underpin creative and provides direction for ideation and the benchmark for evaluation. Therefore, an examination of insight, strategy, ideation and execution is essential to effective and creative advertising.
This course spans all the marketing communication disciplines and the practice of advertising, public relations and marketing to deliver a holistic approach to digital strategy. It introduces students to new digital skills that reflect the cutting edge of industry practice and introduce important analytic understanding for decision-making. This unit satisfies the growing demand from industry for strategic thinking and planning, and the expectation of strong digital skills and a desire for innovation.
This unit provides an introduction to the logistics functions that allow the planning, procurement, production, movement, distribution and positioning of goods and services for international business. The focus on supply chain management emphasises the requirement of integration of international business activities, and the necessary collaboration between firms to manage not simply the movement and positioning of inventory, but also the management of information, finance, data and knowledge across borders.
International markets are becoming increasingly competitive as globalisation, technology changes and distribution changes influence the flows of goods and services. Recognising this criticality, this advanced unit builds on strategic knowledge and skills developed in earlier units, extending students’ ability to apply theories and business and marketing principles and frameworks to key issues in the contemporary international landscape. This unit gives students essential knowledge and skills to understand and strategically respond to the challenges and opportunities of international marketing. Students will evaluate and formulate international marketing strategies, develop and practice their critical thinking, data analysis, and decision making skills, and craft and defend their judgements to make effective contributions to marketing strategy informed by cultural and ethical understanding.
This unit provides a foundation of study of marketing and marketing management at post-graduate level. Strategic and tactical perspectives of marketing management are explored, within the context of contemporary marketing planning.
This unit is delivered in both internal and external modes. The external offering of this unit is only available to domestic students admitted to the BS16 Master of Business, BS17 Master of Business (Advanced), BS18 Master of Business/Master of Business courses and the BS39 Graduate Certificate in Business.The need for innovation in products and services to compete effectively in a global economy is a core driver of organisational strategy. Digital innovation alone can deliver $315 billion in gross economic value to Australia over the next decade (Data61 2018). This unit combines both the theory and practice of innovation and uses a service design process to show students how to develop new products.
This unit focuses on how contemporary issues in society shape and are shaped by marketing. These may include: marketing, globalisation and demographics; marketing, health and social issues, marketing technological issues, and marketing and ethics. Students will learn to understand and analyse real world contemporary issues and how these relate to marketing, and how marketing can respond. In Semester 2 2020 the unit will focus on the use of Strategic Social Marketing to tackle the COVID-19 pandemic - one of the biggest contemporary issues in society in recent times. Strategic Social Marketing involves the use of marketing principles, concepts and techniques to influence behaviour and social change that benefit individuals and communities for the greater social good. It is increasingly being adopted by governments and stakeholders around the world as they seek effective solutions to solving social problems relating to health, well-being, environment, and inequality.
Corporate and Investor Relations builds on relevant theories and practices by focusing on public relations in corporate settings, particularly for listed companies. The unit equips students with knowledge and skills in corporate communication and investor relations as a specialist area of practice for public relations professionals.
This unit will build expert knowledge and skills in media relations in the context of public relations practice. Students will learn how traditional, digital and social media play an important role in responding to and influencing public opinion surrounding organisations, their issues and reputations. Students will analyse and develop a media strategy rationale and digital media portfolio to respond to the needs of a real world organisation. There is a strong focus on media writing.
This unit introduces students to communication engagement, a key practice area of public relations. AMN462 investigates the theoretical foundations of contemporary strategies to inform research, planning, and implementation. Stakeholders (i.e., organisations, local community and government) have their own agendas and expectations of the processes and outcomes of these strategies. Effective engagement practitioners identify these expectations and facilitate communication, interaction, participation and dialogue to address questions of authenticity and voice. In this unit, students will develop the skills and knowledge needed to help organisations identify stakeholder expectations, develop and implement appropriate engagement programs, and evaluate engagement strategies within a framework of ethical practice. AMN462 aims to prepare students to help organisations plan for, implement, and evaluate the communication engagement strategies.
AMN465 Public Relations Management introduces students to public relations as a management function in contemporary organisations. Public relations is based on the management of relationships between organisations and the groups or individuals on whom their success or failure depends. This unit lays the foundation for students to begin to explore the nature of such relationships, and the tools, theories and strategies which may be deployed to successfully manage relationships between organisations and their publics.
AMN468 is delivered in both internal and external modes. The external offering of this unit is only available to domestic students admitted to the BS16 Master of Business, BS17 Master of Business (Advanced), BS18 Master of Business/Master of Business courses and the BS39 Graduate Certificate in Business.Organisations face increasing uncertainty in their business environments. Understanding how to prepare for issues and crises are essential components to making communication decisions and mitigating further risk. Issues and crisis management encompass all professions and AMN468 will integrate a range of action strategies with a focus on communication approaches.
This unit is to further develop the student's knowledge and skills in considering and applying systems thinking and a systems approach towards all processes and aspects of project management. A systems approach to project be more effective and will best integrate a project with it final user customer and all other stakeholders. The student will understand that the PMBOK processes are based on system thinking, and how to apply them.
This unit will provide you with the fundamental skills and knowledge to manage internal and external stakeholders, and to appreciate the role and contribution of the Project Manager in facilitating outcomes critical for the success of a project. The unit will specifically focus on the competencies required to effectively lead, motivate and manage individuals within the project team.The unit provides an understanding of how to undertake negotiation and conflict resolution, recognise individual and cultural differences and different communication styles, and appreciate ethical issues appearing in projects..
This unit will provide you with tools and techniques to design and analyse performance benchmarks in dynamic project environments that can be implemented across different disciplines. The changing dynamics of workplace and emerging performance indicators make performance measurement and management a key issue in modern project management practice. The comprehensive review of project performance guidelines will be followed by specific analytical tools to enable students to have hands-on experience with complex management problems. Lastly, due to the dynamic nature of the topic, you will conduct limited research into emerging performance indicators such as sustainability that compliments the traditional cost and schedule compliance, and new analytical tools afforded.
This unit will provide you with advanced skills and knowledge to manage organisational and human resources issues required to achieve outcomes critical for the success of a project. The unit will focus on the aspects of project governance, organizational culture, organizational development and change, high performance teams and leadership in organisations. It will provide the understanding of effectively leading and managing project teams and their performance while managing constraints in time, cost and quality, as well as social, political and environmental influences.
Problems that confront Project Managers are ill-defined and complex. Problem identification, evidence-based literature searching, research design and planning and effective communication through reports and presentations are essential attributes of the modern Project Manager. This unit provides you with the knowledge of applied and evidence-based methods to critically appraise and solve discipline-specific real world problems and effectively communicate processes and solutions verbally and in writing. This unit will also assist you in the development of clearly-defined questions and techniques to plan and execute an applied project of your own design in PMN606 Project Investigation 2.
This unit explores the detailed links between the organisational business strategy and the projects, programs and portfolios delivered by organisations. It teaches you how to use tools and techniques to extract maximum value from the program and portfolio that organisations espouse to, hence developing strategies for delivering optimal benefit for both client and provider organisations. This unit builds on a sound understanding of project and business lifecycles and informs program and portfolio planning and development activities. Teaching and learning approaches ensure that the skills acquired are applied by engaging in a range of real-world case-studies and through the development and delivery of your own project strategies and reports. This will help you to develop optimal programs and portfolios for a client or provider business, by extracting maximum value from these through linking and aligning these to your business strategy.
This unit identifies the optimal procurement strategy for a project. It takes a strategic approach and positions procurement in the project lifecycle. It also provides the detail required to be an effective client or tenderer for projects. A broader range of procurement strategies and contract forms are now available to the market and clients and providers need to understand the risk profiles of each of them before entering into such contracts. The tools and techniques required are not the same for every contract and so both clients and providers must be prepared with both systems and suitably qualified people. It builds on a sound understanding of projects and the project lifecycle and informs the project risk assessment and risk allocation for the project.
Problem definition, evidence-based literature searching, applied research, reflective practice and effective communication of solutions through reporting are essential attributes of the modern Project Manager. This unit enables you to plan and execute an independent and applied research project addressing a relevant real world problem in a related project management discipline area and effectively communicate processes and solutions in a reflective way. It provides an opportunity to individualise your studies by concentrating on a specific problem and build on the applied, evidence-based research skills and knowledge you have gained in PMN603 Project Investigation 1.
This unit takes a strategic approach to risk in the project and business lifecycles. A broader range of risk management frameworks are now available and clients and providers need to understand the features of each before any implementation. The knowledge and skills developed in this unit contribute to effective identification, analysis, evaluation and treatment of risk to the project and the organisation in an integrated way. This unit builds on a sound understanding of risk and opportunities in projects to inform decision-making and the project and program risk allocation between client and provider. Teaching and learning approaches ensure that the skills acquired are applied.
The purpose of ’Managing the Project’ is to integrate your learnings from the other units that you have studied in the MPM in order to plan, manage and execute a major and complex programme comprising multiple and related projects within a topical case study involving a real-world styled venture. ‘Managing the Project will occur within robust governance and assurance settings, which will guide the programme and projects through a well-defined stage-gate process, into commissioning and hand-over, and finally benefits realisation after the transition to business as usual. In ‘Managing the Project’, you will develop and acquire practical programme/project management experience in a ‘real-world styled’ venture within an authentic learning environment.
This unit introduces project management as a fundamental skill for all postgraduate coursework students of the built environment and engineering. It also supports other disciplines including Business, Health, and Law. The unit provides an overview of the project management methodologies, frameworks, processes and key knowledge areas.
Market Analysis builds on the knowledge and technical skills developed in the foundation property and valuation units (USB142 and USB144). You will apply demographic, economic and key urban economic theories and policies in the property market environment. Understanding property markets will assist in the creation of marketing and investment strategies to meet targeted consumer supply and demand. You will gain knowledge and skills on how to conduct property market research, collect and analyse property data to support creative solutions and interpret the findings from a range of research publications. The knowledge of this unit will be further developed in USB245 Property Investment Analysis, USB300 Development Process and USB344 Property Project.
A practicing property professional and property valuer needs a good understanding of several areas of property related legislation to be able to manage and avoid risk, identify property and valuation legal issues as they arise and identify when specialised legal counsel is necessary. This unit focuses on extending and applying the theoretical knowledge obtained in Experience Property and Urban Development Law to explore how Commonwealth and State legislation is applied to property practice., with a particular focus on statutory valuation and compulsory acquisition/resumption.
Asset performance provides a good grounding in property and asset management, as it applies to the diverse real estate property sectors and to demonstrate how property asset performance can be maximised, measured and benchmarked. Efficient asset management can result in significant cost benefits to both the owner and the occupier of the property. There has been a growing property industry awareness of the need to develop reliable, accurate and professional property management systems and analysis tools to ensure that property occupation costs are minimised, and space allocations are maximised in accordance with the short, medium and long term business goals of the organisation or company.
This unit aims to provide students with an understanding of the investment markets and the role of property as an investment asset class. The unit further develops the skills and techniques required for the analysis of property investment objectives, strategies, and performance. The students will explore the concepts of return and risk, the discounted cash flow (DCF) analysis, the basics of investment decision (NPV, IRR, Financial ratios), measurement of property investment performance, the impact of financing and taxation on investment returns, portfolio theory and the role of real estate in mixed asset portfolios. This unit will help students develop the understanding and skills necessary to become successful property investment analysts and/or investors.
Property sale, acquisition and leasing transactions are a fundamental to property development, investment and valuation activities. An understanding of the elements of these transactions and the roles and responsibilities of the various stakeholders is essential to all practicing property professionals and will enable the property professional to act responsibly to best represent their own or their client's interests and investment. The aim of the unit is to develop your understanding of property sale, acquisition and leasing transactions and the roles and responsibilities of the various stakeholders throughout the process.
Money and Property further develops your understanding of property investment and financing techniques and the place of property assets within the capital markets. It is important to understand the role and nature of property finance as it affects all aspects of property ownership, management, use and development. Due to its distinct characteristics of each asset class, debt and equity financing plays a major role in investment decisions. As such, this unit seeks to provide an understanding and competency in property finance fundamentals.
Property Development provides understanding of property development, which is fundamental to the practice of property professionals. This unit brings together concepts gained on strategic evaluation, risk, organisational structure, planning, construction and development feasibility analysis. This unit provides an in depth look at the multi-disciplined, multi-faceted process involved in property development from site selection through to disposal of completed projects.
This unit is an advanced level unit that requires to draw on your prior property economics learnings to analyse and interpret the outputs of the software packages you will be learning to use as part of this unit. The unit familiarise you with a range of property industry software used in the real world and to develop your competencies in its use, application and analysis.
Specialised Valuation is the capstone valuation unit and applies the valuation principles and procedures developed in USB142 Residential Valuation and USB144 Investment Valuation, to the more complex property classes such as rural land and the valuation of specialist properties that are based on the profit generated from the businesses operating from these properties.
This unit provides the analytical tools and skills necessary to understand property finance and investment and the role of property assets within capital markets. You will explore debt and equity markets linked to property assets including: features of mortgage loans, bank lending criteria, and mortgage math; and look at the historical development of secondary mortgage markets and the process of securitization. You will analyze the key factors that drive default risk and interest rate risk on mortgages and learn the basic principles for the valuation of mortgage-backed securities. The causes and consequences of the 2008/09 global financial crisis, and the implications for both commercial and residential property finance, will be discussed. You will also study property funds and Real Estate Investment Trusts (REITs), which are the primary equity structures used for real estate and learn the legal and institutional framework of Australian REIT industry, tax issues, and REIT valuation.
This unit introduces students to the institutional elements of global financial markets, and the role and reality of financial markets as an integral part of the economy and of social and political structures. Topics explored in this unit include the functions of financial markets, the banking and payments system, financial system deregulation, non-bank financial institutions, stock exchange operations, debt markets, foreign exchange markets and markets for financial derivatives. Students will practise key skills of critical exploration and analysis in considering the role of finance theories and models to help understand key financial market events within broader social, economic and political contexts. Students will continue to develop and apply these foundational insights and critical thinking skills in subsequent finance units.
This unit introduces the fundamental concepts, theories and skills of financial management and how these are applied to solve problems associated with the decisions of financial managers. This is essential knowledge for financial decision makers. Topics covered include: an introduction to the financial institutional framework; an introduction to debt and equity instruments; financial mathematics applied to the pricing of debt and equity securities; a firm's investment decision including Net Present Value and Internal Rate of Return; introduction to risk and uncertainty using the Capital Asset Pricing Model and Weighted Average Cost of Capital concept and risk management. Because of its fundamental nature, this unit is a prerequisite for more advanced units within the finance, accountancy and financial planning study areas, and content studied in this unit forms part of the knowledge and skills required for students seeking professional accountancy accreditation.
This unit provides a thorough treatment of regression analysis, including the foundations of statistical and mathematical concepts and skills. The statistical and mathematical knowledge and skills taught in this unit are essential in contemporary economic and financial practice with regression analysis the most widely used econometric modelling technique in the fields of economics, finance, accounting and many others. The unit aims to develop students' knowledge of econometric techniques and to apply these to the analysis of business data. Students will develop regression modelling techniques and also the ability to interpret statistical output. This unit serves as a developmental unit to prepare you for further units in Econometrics.
Building on the knowledge gained in BSB113 Economics, this unit extends key theoretical economic frameworks to study fundamental issues in micro- and macroeconomics including the behaviours of consumers and firms, the role of the government in market intervention, allocative efficiency and market structures in the Australian financial context. The significance of the international economy is similarly explored through a discussion of foreign exchange markets, the Australian dollar and the terms of trade. The knowledge and skills developed in this unit will equip students with the ability to analyse the behaviours of consumers and firms, assess the performance of markets and critically evaluate the impact of government policies on efficiency and growth.
This unit builds on the economic concepts, principles and theories learnt in introductory level economics. It further develops and refines students' economic analysis, evaluation and reasoning skills by applying economic concepts to the exploration of contemporary real world issues.
The objective of the unit is to introduce students to some of the current environmental and natural resource issues confronting society and how planners and decision-makers could better understand and address these problems using economics. The unit demonstrates why economics matters more to environmental and natural resources policy and how the approach taken in this unit is free of the constraints of orthodox economics. The unit also explores what would happen when environmental considerations get left out of economics and what happens when economics gets left out of environmental policy-making and resource management decisions. The unit would benefit those who wish to work in government, the private sector or for a non-governmental organisation.
This unit is designed for students to further develop their understanding of risk management, insurance and estate planning concepts and issues, and practise skills in developing and providing financial planning advice to clients. The knowledge and skills developed in this unit are essential for financial planning practitioners.
Doing business internationally increases the range and risks of financial transactions that must be managed within the firm. Managers making decisions involving international trade and investment need to be aware of the nature and extent of the risks involved and to be knowledgeable aboout fundamental financial skills used to measure and manage these risks. This unit builds on the skills developed in primary units of the International Business major and provides a firm base for developing financially sustainable international business strategies in later units.
The unit provides students with an in-depth analysis of derivative securities and examines the theoretical underpinnings of numerous derivative pricing models. Students will also gain exposure to the manner in which various derivative securities are used and priced, gaining industry relevant knowledge and technical skills.
As international markets become more integrated, knowledge and skills related to international financial management are becoming ever more important. This unit applies and extends the knowledge and skills gained from EFB201 and EFB210 to international settings. Students are introduced to the international aspects of financial management theory and practice, including: international arbitrage and parity conditions, foreign exchange risk management, international equity markets, political risk, and international capital budgeting. This unit will endeavor to prepare students to operate in the multinational world of the financial markets.
As one of the two key fields in economics, this unit builds on and deepens the knowledge and skills introduced in EFB223, and provides students with opportunities to apply them to more complex issues and contexts. Students will explore advanced macroeconomic theories and the various macroeconomic issues faced by a modern economy, and critically evaluate policies to solve macroeconomic problems in light of their impact and limitations. The unit provides an in-depth analysis of fundamental macroeconomic ideas and further develops the capabilities and skills necessary for a career in the field.
This unit explores the economic analysis of and the interplay between the decisions and actions of consumers, firms and governments in modern economies. The theoretical and empirical content of this unit provides a basis for understanding these decisions and actions with a focus on applying microeconomic theories to real world problems. Students will develop the ability to understand and apply microeconomic concepts to a range of contemporary economic issues and problems at an intermediate level. Further, the unit provides a useful appreciation of the range of issues to which economics may usefully be applied to improve managerial decision-making and the formulation of public policy to improve the welfare of the community. The unit prepares students for higher studies in economics and develops students' ability to apply microeconomic knowledge and critical thinking skills to economic problems in real world contexts.
This unit is designed to expose you to current and practical applications of behavioural economics that can be used to improve the understanding of important topics in a variety of industries and contexts. It teaches you about the economic paradigm, involving very basic but powerful tools to understand ubiquitous human behaviour exploring topics such as fads and herding behaviour, decision under risk and uncertainty, time and distributional preferences, status concerns, inter-temporal choices, human rationality, heuristics and biases, and behavioural game theory. The theories and methodological tools learned in this unit can also be applied to other economic areas and industries.
As a final year unit the focus is primarily on further developing students' theoretical knowledge and applied skills in econometrics, using common methods that business, economics and finance graduates will encounter in practice. These skills are essential for research in economics and finance and are relevant for use in future employment.
In this unit, students will apply finance knowledge acquired in earlier units to develop investment decision making skills essential for their personal and professional lives. The unit advances understanding of how investment decisions are made, what securities to invest in, how they fit in a portfolio, the impact of transaction costs, the risks associated with investing and performance evaluation of the investment process. Securities and analytical tools investment managers employ when managing equity and fixed income portfolios will be critically examined and applied to real world contexts. By applying higher level knowledge and skills and considering issues from the investment manager's perspective, this unit provides insight into an industry that controls trillions of dollars of assets both domestically and internationally.
The slicing of the global value chain and the dominance of global production networks have changed the economics and politics of trade. Trade wars are daily on the news and BREXIT changed the way we think about trade policy. The COVID19 pandemic has created a global economic crisis that dwarfs the GFC. Globalization has come under attack but is it for the right reasons? International Economics advances understanding of these issues and enables students to develop critical reasoning to international business and policy problems. The aim of this unit is to build students' ability to critically analyse tendencies in the international economy. After laying down the empirical and theoretical underpinnings of how trade markets work, students will be presented with the latest examples/controversies in the global economy and will participate in moderated debates that will help them shape their own critical thinking based on economic reasoning.
This unit is intended to deepen students' understanding of an important branch of economics by developing their understanding of the key theoretical foundations of game theory and its applications.
The economic framework in this introductory unit provides students with a broad understanding of the economic forces that impact business and government, equipping them with knowledge, technical and problem solving skills that they will continue to develop and apply in later units where more complex situations and issues are explored. The unit provides an introduction to both microeconomic and macroeconomic key concepts.
This is an introductory unit complementary to EFN425 and EFN420. This unit gives students an essential grounding in applied finance, addressing fundamental issues of how we can use finance in a commercial sense and how this impacts critical organisational and managerial decisions in an increasingly complex and demanding financial environment. Subsequent units in this course will build on the knowledge introduced in this unit.
The field of finance is broad and dynamic. It directly affects the lives of every person and every organisation, financial or non-financial, private or public, large or small, profit-maximising or not-for-profit. In order to make optimal financial decisions, some basic financial skills are necessary. This unit introduces students to key knowledge and skills necessary for financial managers functioning in an increasingly complex and demanding environment. Subsequent units will build on and extend the knowledge and skills gained in this unit.
To make sound business decisions managers must understand the forces that shape the economic environment and their decision making should, where appropriate, use relevant data analysis. This unit provides the analytical framework needed to understand how market conditions are determined at the micro and macro levels and how market conditions affect business performance. It also provides an essential grounding in statistical literacy and an introduction to basic techniques and concepts in the statistical treatment and analysis of data relevant to the business environment.
A key component of financial planning advice is understanding how client investments are managed. The purpose of this unit is to develop students’ understanding of foundational financial concepts and issues, and introduce knowledge on managing client investments, setting client investment goals and risk profiles. Knowledge and skills in these areas are essential for graduates working in financial service industries, and establish the foundation for more advanced finance and financial planning units to build upon.
This unit is designed for students to develop an advanced level of understanding about insurance and risk management, their relationship and other related factors on which financial planning practitioners advise clients and employers. The knowledge and professional skills students practise in this unit will help to prepare them for working as financial planning professionals.
The production of goods or services is the core activity of all organisations, irrespective of whether the organisation is part of the private sector, the public sector, or the not-for-profit sector. While the production of goods and services is the core activity of the organisation, it is only made possible by the integrated support of other functional and administrative areas of the organisation. It is essential that you gain an understanding of the central issues in relation to the production of goods and services, and how other functional and administrative areas contribute to this core activity. A key focus of the production of goods and services is the use of different qualitative and quantitative techniques to assist in managerial decision making. This also gives the unit a broader application than simply goods and services management.
Understanding and managing the ways culture impacts communication within a culturally diverse workforce and negotiation in a multi-cultural environment is essential for business professionals operating in national and international contexts. By understanding cultural influences, managers can then modify their communication style to communicate and negotiate effectively with culturally diverse colleagues, competitors and clients. The aim of this unit is to provide students with key knowledge and a range of practical skills in interpersonal and corporate communication and negotiation across various business contexts with particular emphasis on the influence of culture on communication and negotiation. This unit is fundamental to management and builds on prior core learning in management, people and organisations to provide conceptual frameworks and interpersonal skills to enhance organisational and management capabilities at local, national and international business levels.
Innovation, knowledge and creativity are the key drivers of success for many of today's leading firms and are integral to an organisation's ability to survive and thrive in a competitive marketplace. This unit is based on the increasing emphasis on the role of innovation and knowledge within an organisation and how creativity and innovation can be facilitated and managed in a work setting. It also introduces you to the impact of innovation and knowledge in shaping the commercial and strategic agenda of the firm in the competitive environment. This unit will provide you with experiences that develop your knowledge of and skills in the processes involved in managing innovation from both macro and micro perspectives. You will study the meanings and role of creativity and knowledge and how they impact on managerial strategies and tactics for fostering innovation in organisations.
The ability to think and act entrepreneurial is increasingly important in modern society, regardless of your future career. This action-oriented unit is designed specifically to enable students to walk in the shoes of an entrepreneur and to experience the excitement, challenge and unpredictable nature of identifying, developing and communicating new value creation strategies. Further, this unit provides students with the opportunity to develop potential solutions for real world problems, and to present those solutions to their peers. In addition, students will be able to reconcile their thinking to theoretical frameworks and to past and future personal experiences. Students will learn how to reconcile their passion(s) into action using the Disciplined Entrepreneurship framework.
Corporate sustainability has been widely acknowledged as fundamental to the performance and ongoing success of organisations. A sustainable organisation is recognised as one that manages its processes, products and people in an ecologically aware and socially responsible manner. Understanding the processes though which sustainability issues can be integrated into broader corporate strategy and practices is a key element for organisational success and the ability to plan and manage the change programs needed to make these shifts are integral management competencies. This unit focuses on key concepts and ideas of organisational sustainability including stakeholder engagement and the human dimensions of change. The unit will prepare you to make a significant contribution to the sustainable development of organisations and society through the development of your critical thinking and communication skills.
This unit examines the venture growth processes for entrepreneurial managers. It focuses on the post start-up issues for the entrepreneurial venture and allows you to analyse exiting venture operations. The unit considers the rapid growth issues in business ventures and examines how to grow and manage in the post start-up phase. This unit is designed for those individuals interested in owning, or who currently own, their own venture and for those working in industries as employees or wishing to work in the growing organisations.
We live in exciting times with technology driving change at an ever-increasing rate. To remain competitive in this world, organisations and individuals need to be adaptive and flexible. This means being able to effectively analyse and assess current capabilities and then take necessary organisational learning and development action. This Unit provides you with the knowledge and skills required to carry out these functions and in so doing gives you the tools needed to be a positive driver of organisational success.
Performance and reward management is a key functional area of HRM and is of critical importance in supporting organisations to maintain its competitive advantage. Therefore, and it is imperative that you understand the strategic framework and the underlying psychological principles. This unit contributes significantly to your understanding of people management, your HR diagnostic skills and your ability to develop HR policies and procedures to support employee, manager and organisation effectiveness.
Australia is situated in the fastest growing region in the world - the Asia-Pacific rim. Furthermore, Australia already works closely with many of the economies in the region and thus managers need to be fully prepared to manage in cultural different environments. This unit exists to inform future business professionals about business environments, how to identify risks and, from a hands-on perspective, learn best practices to address such risks within countries of this region.
An understanding of risk management, in theory and practice, is essential for ensuring resilient and sustainable organisations. Effective risk management outcomes result from the analysis of uncertainties embedded in human knowledge, systems of management and processes in commerce, and from implementing mitigation strategies generated to address these factors. This unit seeks to introduce students to current Risk Management models and apply them in the context of current national and international risk standards.
In addition to the basic functions of management, the changing nature of managerial work emphasises the importance of facilitating, developing and integrating the organisation's human, physical and other resources. This unit examines current approaches to managing and leading; and the challenges of managing contemporary organisations amid discontinuous change.
The rationale for this unit stems from the theoretical and practical dimensions of the relationship between managers and employees. The broad focus is on the employment relationship, the organisation of work and relevant managerial strategies. The unit also analyses the context of labour - management relations, particularly industrial relations institutions and labour markets. The unit will examine recent legislative, economic, political and social changes on work organisations, such as deregulation and flexibility, and the responses of management and employees.
Formally and informally, people live and work in organisations. The rationale for this unit's inclusion in the curriculum is that only through an understanding of the relevant individual, group and organisation dynamics will graduates be able to function effectively as leaders and managers, facilitating productivity through efficiency and effectiveness of behaviour and practice, while simultaneously enhancing sustainability and high performance at each level.
Entrepreneurship is the creation of new and growth of existing businesses. Fostering entrepreneurship has become a strategic priority of countries and companies around the world. This unit is designed to equip students with state-of-the-art techniques developed by leading universities, innovators, and entrepreneurs that allow them to pursue high-impact entrepreneurship.
This unit examines the contribution of human resource management to sustainable competitive advantage and organisational effectiveness. HRM is considered from stakeholder, strategic and functional perspectives. The unit fosters discipline knowledge, analytical and action orientated competencies and prepares students for advanced study in the field. This unit will provide you with an understanding of the interplay between organisational effectiveness, long-term sustainability, and the management and organisation of people in the workplace. This unit is the foundation unit in HRM in the MBus (HRM) and related courses. It overviews the profession of HRM and the practice of the HR Professional in the organisation.
In today's contemporary business environment, professionals need to be empowered to manage their own development and growth. Rather than relying on an organisation or manager to make organisational life meaningful and effective, positive self-leadership training is focused on how an individual can foster change in his or her own personal and work life. Therefore the Self-leadership unit is focused on you and your professional development, and will require you to evaluate and reflect upon your leadership capability, including gathering feedback from others in order to generate an action plan for personal growth and change.
Business professionals need to be able to operate effectively in different regions of the global economy. The business environments within Asia have significant shared features as a consequence of both past and recent political, economic and social developments but have been experienced differentially. The substantial size and global impact of the Asian economy demands that anyone pursuing a career in business or public policy pertaining to business should develop a thorough understanding of the Asian business environment. This unit exists to inform future business professionals about business environments, how to identify risks and, from a hands-on perspective, learn best practices to address such risks within countries of this region.
The European Union is not only the largest market in the world, its influence extends far beyond its borders. EU's trade and monetary policies directly influence the strategies of companies around the world. Having an understanding of how the European Union and its business environment operates is vital knowledge for every manager working in an international business environment. We will discuss contemporary issues and trends in Europe that will support students in making a successful transition to an international work setting.
This unit presents students new to Australia with an introduction to the Australian business environment and Australian industries that will be of practical use for both studying and conducting business in Australia. The curriculum in this unit is designed for INTERNATIONAL STUDENTS to facilitate a critical knowledge of Australian culture(s), including Indigenous cultures, the external forces and institutional dynamics that shape Australian businesses and the challenges that managers must address within them.
Students entering the program, particularly those entering with a non-business background or non-international business background, need a grounding in how the conduct of business operating in the global economy is distinct from that of domestic business. The additional complexity of international business operations is both one of degree as well as one of context. Business must operate in diverse foreign environments and engage in specialised types of transactions. To succeed in international business requires functional understanding of the threats and opportunities arising from the diversity of markets and the growth of globalisation, the nature and role of business operations in the international value chain and the management and control of international business operations.
In the contemporary global business environment, negotiators who understand how culture affects negotiating processes and outcomes have a decided advantage at the bargaining table. The purpose of this unit is to help you understand and apply the theory and processes of negotiation.
This unit is designed to familiarise Masters and Honours students with significant current and future issues affecting the management of Human Resources in organisations. The focus on contemporary trends and issues impacting and influencing Human Resource Management (HRM) are relevant to not only HRM majors but also any current or future manager to understand how to anticipate how work might be managed best in the future. Connecting theory with practice the unit begins with an overview of current issues impacting on HRM which students then research. Consequently, the unit content may vary each semester according to which issues are identified as significant at the time.
This unit is designed for students intending to pursue professional careers in business, particularly financial planning, and introduces ethical issues associated with the roles of directors, executives and professionals. With a particular focus on the ethical competencies and obligations required of those providing financial advice services, the unit also specifically addresses the development of trust within professional relationships. Practical considerations regarding how to develop effective non-verbal and verbal communication skills with clients and other stakeholders are also of continuing importance in professional contexts and are explored in this unit.