Overview
With this workshop, you’ll understand how a successful publication is built from scratch, and planned with purpose. You’ll learn how concept, copy, and design work together to create a compelling package of content that provides long-tail value for its readers, and effective return on investment.
Evolve with QUTeX
Professionals who develop their communication skills with QUTeX develop real world capabilities today, that they can bring to their workplace challenges tomorrow. This workshop introduces a powerful publications management framework that will keep you on the same page from ideation to distribution, save time and money, and achieve stronger engagement with your readers.
Who should participate?
This workshop has been designed for professionals from all sectors who want their publications to better engage with target audiences. It is suitable for anyone who contributes to the publications process, including writers, editors, designers, and project managers.
No prior experience or training in this area is required for this course.
Recent participant feedback:
"Real world examples of work and robust discussion with peers and facilitator made for fascinating insight"
"Very practical and filled with useful tips and case studies"
Your expert facilitator Cameron Pegg
Cameron Pegg is a leading content and communications consultant, based in Brisbane.
Cameron is a feature writer for The Australian, a regular guest on ABC Radio, and a founding editorial board member of the Journal of Educational Advancement and Marketing. He has been a finalist three times in the Queensland Clarion Awards for journalism, is an award-winning editor of corporate publications, and an accomplished speechwriter and ghost-writer.
Cameron regularly speaks at conferences, and leads workshops and webinars on best practice storytelling. He has taught journalism and creative non-fiction at the University of Queensland, and delivered corporate communications training for the Queensland Writers Centre, and Writers Victoria.
Core concepts
This workshop will cover a range of topics, including:
- Establishing the business case for a publication
- Project planning and timelines
- Creating a narrative through-line
- Winning publication design
- Editorial governance
- Effective distribution strategy
- Seeking reader feedback.
Details
Where and when
QUT Executive Education Centre
B Block, QUT Gardens Point
2 George St
Brisbane QLD 4001
Tuesday, 26 July 2022 | 9:00am - 4:30pm AEST
Certification
At the end of the course, you'll receive a digital badge documenting your participation in the course.
Cost
| Registration type | Cost |
|---|---|
| Early Bird (closes 4 weeks prior to course) | $790 (GST included) |
| Standard registration (closes 2 days prior to course) | $880 (GST included) |
| QUT Alumni / Staff registration | $660 (GST included) |
| Group registration (4 or more) | $790 (GST included) per person |
Course fees include morning tea, lunch and afternoon tea.
More details
Other courses in this suite:
- Planning Professional Presentations
- Successful Speechwriting
- Compelling Copywriting for Print and Digital
- Mastering Data Visualisation for Marketing and Communications
Customised and contextualised for your organisation
QUTeX can work closely with your organisation to develop and deliver learning solutions to help build capability and achieve your specific business objectives.
Join a growing community of leading Australian organisations creating results-driven learning solutions with QUTeX, in industries including government, financial and professional services, health and community, construction and mining, retail, education, agribusiness and more. Get started today.
QUTeX Professional Advantage Package
This exclusive package enables you to immerse yourself and your team in fresh ideas and ground-breaking business thinking through QUT’s real world learning. Through Professional Advantage, you’ll gain access to constantly evolving course content in the QUTeX Professional Program and Enterprise Leadership Program (ELP), equipping your team with the skills to grow as leaders, manage complex challenges and adapt to change. You’ll benefit from a generous discount off the standard program rate (up to 28%) and get access to exclusive package inclusions. Click here to find out more today!