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  • Learn the practical skills required to create original and thought-provoking communications involving strategy, planning and creativity.
  • Develop skills in copywriting, art direction and creative campaign production.
  • Devise campaigns for real products in a wide range of media, leaving you with a complete and professional portfolio.
  • A one semester (two semesters part-time) Graduate Certificate in Creative Industries provides an alternative pathway into this masters program.
QUT course code IX96
Course duration 1.5 years full-time
3 years part-time
Start month 2016 February, July
Delivery On campus
  • Kelvin Grove
  • Gardens Point
  • QUT Business School
  • Creative Industries Faculty
Course contact Enquire
CRICOS code048322G
  • Account Manager
  • Advertising and New Media Professional
  • Advertising Professional
  • Art Director
  • Art Project Manager
  • Copywriter
  • Creative Director
  • Digital Strategist
  • Media Industry Specialist


Creative advertising is all about ideas.

Join our intensive creative advertising postgraduate program to learn the practical skills required to derive and execute your own great advertising ideas.

A unique suite of units offered by the Creative Industries Faculty and QUT Business School provides you with the skills to create original and thought-provoking communications involving strategy, planning and creativity.

Why choose this course?

Throughout this challenging hands-on course, taught by industry professionals, you will learn to unleash your creativity from week one. You will develop your skills in copywriting, art direction and creative campaign production all within a theoretical perspective. From idea conception to delivery, you will learn how to work to a client's brief and how to present your ideas effectively.

If you are looking to freshen up your skills or make a career move into the exciting world of creative advertising, this is the ideal place to develop your skills to industry standard. You will devise campaigns for real products in a wide range of media, resulting in a thorough and professional portfolio.

This course prepares you for a range of exciting career options including: advertising and new media professional, creative director, copywriter, art director, account manager, digital strategist, and media industry specialist.

Entry requirements

Academic entry requirement

A completed recognised bachelor degree (or higher award) in an advertising or relevant field of study with a minimum grade point average (GPA) of 4.0 (on QUT's 7 point scale).

Relevant field of study include advertising, marketing, business communication, graphic design, visual arts, interactive & visual design, web design, creative writing, journalism, media, social media, new media, film & tv, communications, public relations, creative production & arts management, entertainment industries, mass communications.

Graduate Certificate in Creative Industries Pathway

Applicants who have a completed recognised bachelor or higher award in any discipline may be considered for the Graduate Certificate in Creative Industries one semester program leading to Master Advertising (Creative Advertising) three semesters.



Minimum English language requirements

Students must meet the English proficiency requirements.

IELTS (International English Language Testing System)

Haven't completed an IELTS test?

Check other accepted English Language Proficiency tests and scores

Don't have the English language score you need? We can help!

We offer courses to improve your English and help you gain entry to this course.

When you apply for this course, we'll recommend which English course you should enrol in.

Haven't completed an English language test? We can help!

You can complete an IELTS test at our Kelvin Grove campus.

Our IELTS test centre

Course fees

Your actual fees may vary depending on which units you choose. All fees are based on current fixed fee prices. We review fees annually.

2016: $13,400 per Study Period (48 credit points) (subject to annual review)

2015: $12,900 per Study Period (48 credit points) (subject to annual review)

Scholarships and financial support

You can apply for scholarships to help you with study and living costs.

These scholarships are available for this course:

View all scholarships


How to apply for Master of Advertising (Creative Advertising)

You're ready to apply if you have:

  1. Found all the courses you want to apply for. You can apply for up to 3
  2. Checked important dates
  3. Checked you meet the entry requirements
  4. Checked costs and scholarships
  5. Checked if you're eligible for credit for prior learning
  6. Gathered supporting documents

All done? Then you're ready to apply.

Apply now

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