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'Studying integrated marketing communications has shaped my thinking, giving me not only a greater depth of knowledge but a more strategic approach to marketing. I attribute much of the success I’ve enjoyed in my career to the skills I gained from my postgraduate study.'
A real advantage
'Studying integrated marketing communications has shaped my thinking, giving me not only a greater depth of knowledge but a more strategic approach to marketing. I attribute much of the success I’ve enjoyed in my career to the skills I gained from my postgraduate study.'
Invest in your education
Study at a Business School in the global top 1%. Of the 13,670 schools offering business degree programs worldwide, QUT is one of only three Australian business schools to be awarded triple international accreditation.
Program overview
- Become a strategic storyteller and learn how to employ effective communication strategies and tactics across all marketing channels.
- Study advertising, consumer behaviour, marketing, public relations and survey research.
- Develop digital competencies and in-demand transferable skills in data analysis, content creation, social media management, impactful communication and project management.
- Be taught by award-winning academics and industry leaders who bring valuable real-world experience to the classroom.
- Extend your studies by continuing into a Master of Business once you’ve completed your graduate certificate.
- Study online or on campus for six months full-time or one year part-time.
- QUT Business School has been ranked number 1 in Queensland and number 3 in Australia for postgraduate studies in AFR’s BOSS Best Business School 2023 rankings.
Program overview
- Become a strategic storyteller and learn how to employ effective communication strategies and tactics across all marketing channels.
- Study advertising, consumer behaviour, marketing, public relations and survey research.
- Develop digital competencies and in-demand transferable skills in data analysis, content creation, social media management, impactful communication and project management.
- Be taught by award-winning academics and industry leaders who bring valuable real-world experience to the classroom.
- Extend your studies by continuing into a Master of Business once you’ve completed your graduate certificate.
- Study online or on campus for six months full-time.
- QUT Business School has been ranked number 1 in Queensland and number 3 in Australia for postgraduate studies in AFR’s BOSS Best Business School 2023 rankings.
Why choose this course?
Do you have a passion for crafting compelling brand stories? Integrated marketing communication (IMC) lets you seamlessly share your message cohesively across all marketing channels.
If you're interested in advertising, promotions, or communications and want to delve into the world of IMC without taking the full masters plunge, QUT's Graduate Certificate in Business (IMC) is the perfect stepping stone for you.
Explore this course
In a world where everything is digital and a one-size-fits-all marketing approach is outdated, this program challenges you to be innovative and think differently.
As part of this program, you'll acquire the skills to build lasting connections with your audience, boost brand reputation, and ultimately propel business success in today's customer-centric market. To achieve this, you'll delve into fundamental marketing concepts and theories, explore the complexities of the value creation process, and cover topics such as value-based marketing, strategic marketing planning, consumer behaviour, market segmentation and targeting, and marketing mix decisions.
You'll also gain a deep understanding of business intelligence and learn about the methods and technologies used by enterprises to research business problems and create effective strategies. Through hands-on learning opportunities, you'll develop skills to collect and analyse data about the business environment, including external factors such as consumers and competitors, as well as internal processes. By generating insights, you will help businesses create value through innovation, product development, and process improvement.
Flexible delivery
Units in this postgraduate program are delivered using a mix of face-to-face, online and blended learning technologies. All course materials are placed online including course lecture materials, practical session guides, readings and help guides.
Careers and outcomes
If you're looking to pivot your career and gain specialised knowledge in integrated marketing communication, QUT's Graduate Certificate in Business (IMC) is a great option. Upon graduation, you'll possess the essential skills and knowledge to make strategic decisions in planning, researching, and crafting IMC campaigns and programs that address genuine business needs.
This Graduate Certificate in Business (IMC) opens doors to diverse career opportunities across a variety of industries.
Possible careers
- Brand manager
- Content marketing manager
- Corporate affairs manager
- Digital marketing specialist
- Government relations officer
- Influencer marketing specialist
- Market research analyst
- Marketing manager
- Public relations consultant
- Social media manager
Students are required to complete 48 credit points (4 units). The course can be undertaken either full-time (1 semester) or part-time (2 semesters).
Students are required to complete 48 credit points (4 units) in one semester (full-time study).
- Course code
- BS39
- CRICOS code
- 031769E
-
- Online
- Gardens Point
-
- Online
- Gardens Point
- 6 months full-time
- 1 - 2 years part-time
- 6 months full-time
- February and July
- February and July
Entry requirements
You must have one of:
- A recognised bachelor degree (or higher qualification) in any discipline; or
- A recognised diploma (or higher qualification) in any discipline and at least two years full-time (or equivalent) professional work experience; or
- At least five years full-time (or equivalent) professional work experience.
Minimum academic requirements
Entry requirements
You must have a completed recognised bachelor degree (or higher qualification) in any discipline.
Minimum English language requirements
Select the country where you completed your studies to see a guide on meeting QUT’s English language requirements.
Your scores and prior qualifications in English-speaking countries are considered. Approved English-speaking countries are Australia, Canada, England, Ireland, New Zealand, Scotland, United States of America and Wales.
If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.
We accept English language proficiency scores from the following tests. Tests must be taken no more than 2 years prior to the QUT course commencement.
| English Test | Overall | Listening | Reading | Writing | Speaking |
|---|---|---|---|---|---|
| PTE Academic/PTE Academic Online | 58 | 50 | 50 | 50 | 50 |
|
Cambridge English Score
You must share your results with QUT through the Candidate Results Online website. |
176 | 169 | 169 | 169 | 169 |
| IELTS Academic / IELTS Online / IELTS One Skills Retake | 6.5 | 6 | 6 | 6 | 6 |
| TOEFL iBT / Home / Paper | 79 | 16 | 16 | 21 | 18 |
Don't have the English language score you need? We can help!
We offer English language programs to improve your English and help you gain entry to this course.
When you apply for this course, we will recommend which English course you should enrol in.
Your actual fees may vary depending on which units you choose. We review fees annually, and they may be subject to increases.
2025 fees
2025: Available from July
2025 fees
2025: Available from July
2024 fees
2024: $16,300 per course (48 credit points)
2024 fees
2024: $18,400 per course (48 credit points)
Student services and amenities fees
You may need to pay student services and amenities (SA) fees as part of your course costs.
FEE-HELP: loans to help you pay for your course fees
You may not have to pay anything upfront if you're eligible for a FEE-HELP loan.
You can apply for scholarships to help you with study and living costs.
QUT Real World International Scholarship
A scholarship to cover tuition fees, with eligibility based on your prior academic achievements.
- Scholarship eligibility
- Academic performance
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Speak to our Director of Studies to find out more about studying a Master of Business or Graduate Certificate in Business.