This course is only available to international students


  • Study the distribution of creative content on new media, television, radio, print, Internet, mobile technologies, movies, advertising, public relations and music.
  • Investigate and map the local media sector for the Hong Kong Media Map project.
  • You will develop an understanding of how media works, its impact on society, and how to use media strategically and effectively.
QUT course code KZ30
Attendance Full-time
Course duration 14 months full-time
Start month 2014 September
Delivery On campus
  • The Chinese University of Hong Kong
  • Creative Industries Faculty
Course contact Enquire
CRICOS codeOffshore only
  • Academic
  • Advertising Professional
  • Educator
  • Government Officer
  • Information Officer
  • Internet Professional
  • Marketing Officer/Manager
  • Media Industry Specialist
  • Organisational Communication Specialist
  • Policy Officer
  • Public Servant
  • Publishing Professional
  • Teacher
  • Web Designer


The Bachelor of Media and Communication is a highly sought after degree with a world-class reputation. In the 2010 Australian government’s Excellence in Research for Australia assessment, Media and Communication at QUT was ranked at above world standard, and the CIF is one of the top research centres for Media and Communication in Australia.

The Media and Communication course has been developed by leading research and teaching staff from QUT, including members of the ARC national Centre of Excellence for Creative Industries and Innovation.

The degree explores the production and distribution of content through a wide range of media channels, including television, radio, print, the internet, social media, mobile technologies, movies, advertising, public relations and music. The curriculum also encompasses media research and media policy, so students will develop an understanding of how media works, its impact on society, and how to use media strategically and effectively.

Career outcomes

Students will graduate with specialist skills in a dynamic, growing field, and understand the practicalities and influence of the media industries. 

Graduates use their skills for a variety of professional functions across all industry sectors. Many work in marketing communications, public relations or corporate communications. Others apply their broad media knowledge in the media function of advertising, either as sales executives for media outlets or as media planners and buyers for advertising agencies.

Careers exist in audience and market research, collating and analysing audience data to help media outlets understand who their audiences are and how they are interacting with their product. Graduates find employment in media policy development in the public sector and private enterprises. Some gain employment as digital content managers; there is a need for people who understand the industry, audiences, technology and policy and can use their knowledge to communicate content to the right people in the best possible manner.

Entry requirements

Additional entry requirements

Applicants are not eligible if they are Australian citizens, hold Dual citizenship with Australia, or hold an Australian Permanent Resident or Permanent Humanitarian Visa. This course is not open to domestic students.

Applicants should have completed either an Associate Degree or a Higher Diploma with a minimum GPA of 2.5 on a 4 point scale.

For English language proficiency requirements, applicants must have met one of the following:

  • IELTS 6.5 (no sub-score below 6) or equivalent
  • HKCEE: ‘English Language’ - Level 4 / Grade C  (Syllabus B) or higher;
  • HKALE: ‘Use of English’ - Grade C or Higher;
  • English as a medium of instruction at an appropriate level and duration from approved institutions by QUT.

Course fees

Your actual fees may vary depending on which units you choose. All fees are based on current fixed fee prices. We review fees annually.

HKD $10,000 per unit (subject to annual review)