This course is only available to international students


  • Learn about the cultural impacts of all forms of traditional and new media through a mix of media and cultural studies.

  • Study the distribution and cultural impacts of creative content on new media, television, radio, print, Internet, mobile technologies, movies, advertising, public relations and music.

  • Investigate and map the local media sector for the industry-acclaimed Brisbane Media Map project.

  • Gain experience through internships and work placements with government departments, media, advertising and public relations organisations.

QTAC course code 421132
QUT course code KC30
Course duration 3 years full-time
Start month 2018 July, February
Delivery On campus
  • Kelvin Grove
  • Creative Industries Faculty
Enquiries Ask a question about this course
CRICOS code 064644A
  • Academic
  • Advertising Professional
  • Educator
  • Government Officer
  • Information Officer
  • Internet Professional
  • Marketing Officer/Manager
  • Media Industry Specialist
  • Organisational Communication Specialist
  • Policy Officer
  • Public Servant
  • Publishing Professional
  • Teacher
  • Web Designer


Have you ever wondered who decides what kind of content you can download to your mobile phone or the style of Google ads that display on your friends’ blog sites? Are you interested in media technologies or exploring the many ways in which we communicate, both organisationally and individually?

This course is centred on the distribution of creative content via the internet, television, radio, print, mobile technologies, movies, advertising, public relations and music. Understand how the media works, what its impacts are on society, and the issues that shape public debate about the media, through studies of media research and policy.

Why choose this course?

You will graduate with specialist skills in a growth area, and understand the function and influence of the media industry. You will gain an appreciation of the many media jobs which exist and the transferability of your skills across a range of industries.

In your third year you can choose from a range of capstone activities designed to bring together your skills learnt throughout your studies. One project option is to investigate and map the local media sector for the industry-acclaimed Brisbane Media Map project, where you can interview key media people and build your professional networks. View Brisbane Media Map at

You will also gain industry exposure through internships and work placements in government departments and agencies as well as media, advertising and public relations organisations. Students have completed placements with Network Ten, Brisbane Festival, Hyperplex Cinemas and BBS Communications Group.

QUT combines education for the real world with a global academic reputation in the media and communications field. Practical skills are taught within an informed theoretical context by staff actively engaged in leading-edge research.

Career outcomes

Graduates use their skills for a variety of professional functions across all industry sectors. Many work in marketing communications, public relations or
corporate communications. Others apply their broad media knowledge in advertising, as sales executives for media outlets, or as media planners and buyers for advertising agencies.

Careers exist in audience and market research, and collating and analysing audience data to help media outlets better understand who their audiences are and how they are interacting with their product. Graduates find employment in media policy development in the public sector and private enterprise. Some gain employment as digital content managers, as there is a need for people who understand the industry, audiences, technology and policy, and who can use their knowledge to communicate content to the right people in the best possible manner.

QUT is a world-leader in media and communication research, through its Digital Media Research Centre. If you are a high-achieving student, you may like to considerresearch pathways including the option to  progress to a PhD.



Download course structures and unit outlines for Bachelor of Media and Communication

Your course

To meet the requirements of this course, you must complete a total of 288 credit points comprising: 

  • Media and Communication core units - 192 credit points
  • Complementary studies - one 96 credit point second major; or two 48 credit point minors; or one minor and four unit options (electives)
Year 1
  • establish your knowledge in communication practice and theory, media research and audience analysis
  • understand media and communication industries, products and policies in Australia and internationally
  • develop essential creative industries skills in written, spoken and visual communication
  • advance your knowledge on the social and cultural impact of emerging media technologies, media regulation and ownership
  • undertake case studies, practical work and independent research
Year 2
  • advance your communication skills
  • learn about global and multicultural consumer cultures and virtual communities though practical activities
  • investigate online identities and web-based hubs
  • create your own content and contribute to a variety of web productions
  • enhance your skills through elective units
Year 3
  • increase your employability through opportunities to apply your knowledge and gain industry experience
  • work in team environments with industry professionals through internships, service learning or creative industries projects
  • be a contributor to media platforms
  • use research skills to investigate Australian media outlet audiences
  • make industry contacts
  • specialised research project opportunities with leading scholars

Study Overseas

Study overseas while gaining credit towards your QUT creative industries degree with one of our worldwide exchange partners. Overseas study can be for one or two semesters (or during the semester break) and the units you take can be in a creative or non-creative discipline area, depending on how they match with your QUT course. Saving your electives for exchange will allow you the most flexibility. For more information, visit QUT student exchange.

Entry requirements

Minimum academic requirements

I did not complete secondary school in Australia

Select the country where you completed your studies to see a guide to the grades you need to apply for this course.

If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.

Don't meet the academic requirements? We can help!

We offer pathway courses to help you meet the academic requirements for this course.

When you apply for this course, we will recommend which pathway course you should enrol in.

I completed secondary school in Australia

Guide to entry cut-offs

These cut-offs are based on the previous application period. The actual cut-offs may be higher or lower.

OP 13
Rank 71
Did you get an OP 1-5?

If you completed secondary school in Australia and received an OP 1-5 or equivalent, and you meet the course prerequisites, you are guaranteed an offer for this course in the major offer round.

Minimum English language requirements

We accept English language proficiency scores from a variety of tests. If you completed a test that was not IELTS, check which English language test scores we accept.

You must have taken your test no more than 2 years before your QUT course starts.

IELTS (International English Language Testing System)
Overall 6.5
Listening 6.0
Reading 6.0
Writing 6.0
Speaking 6.0

Don't have the English language score you need? We can help!

We offer English language courses to improve your English and help you gain entry to this course.

When you apply for this course, we will recommend which English course you should enrol in.

Haven't completed an English language test? We can help!

If you have not completed an English language test, you can sit the IELTS test at our IELTS test centre.

Course fees

Your actual fees may vary depending on which units you choose. We review fees annually.

2018: $28,900 per year full-time (96 credit points) (subject to annual review)

Scholarships and financial support

You can apply for scholarships to help you with study and living costs.

These scholarships are available for this course:

View all undergraduate scholarships


How to apply for Bachelor of Media and Communication

You're ready to apply if you have:

  1. Found all the courses you want to apply for. You can apply for up to 3
  2. Checked important dates
  3. Checked you meet the entry requirements
  4. Checked costs and scholarships
  5. Checked if you're eligible for credit for prior learning
  6. Gathered supporting documents

All done? Then you're ready to apply.

Apply now

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