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Overview

  • Develop skills in advertising, copywriting, media planning, advertising management, portfolio planning, and campaigns.
  • Graduate eligible for membership of the Account Planning Group Australia, the Australasian Writers and Art Directors Association and the Australian Direct Marketing Association.
  • Prepares you for a career as an account executive, creative writer, media industry specialist, publishing professional, advertising strategist or research assistant
  • You can also study this major as part of QUT's new Bachelor of Business - International degree, which includes one year of compulsory overseas studies.
QTAC course code 413021
QUT course code BS05
Attendance Full-time
Course duration 3 years full-time
Start month 2017 & 2018 February, July, November
Note: Conditions apply for International students wishing to commence study in November. Contact bus@qut.edu.au for more information.
Delivery On campus
  • Gardens Point
Faculty
  • QUT Business School
Enquiries Ask a question about this course
CRICOS code 003491G
Careers
  • Account Executive
  • Advertising Professional
  • Computer Salesperson/Marketer
  • Creative Writer
  • Media Industry Specialist
  • Publishing Professional
  • Research Assistant

Details

Why choose this course?

QUT offered the first comprehensive advertising degree in Australia and it is still a leader in its approach to innovative advertising education. This real-world program covers all areas of advertising operation, including account management, planning, media, creative and digital. It connects strongly with the advertising industry on a local level and with the advertising discipline internationally.

In this course, you will learn about the theory and practice of advertising, develop the technical understanding to undertake market and audience research, and delve into the psychological habits of the consumer.

You will also develop tactical skills in the key professional areas of advertising copywriting and media planning. On a more strategic level, you will learn about creating advertising campaigns and managing client–agency relationships.

Studying advertising at QUT will equip you to begin a successful career in the creative and demanding world of advertising.

Real-world learning

The advertising industry is a network, and one which QUT is strongly connected to. Our School of Advertising, Marketing and Public Relations interacts with the industry, sponsoring events and drawing from the industry a talented pool of guest lecturers.

Our lecturers have worked in the industry, and bring real-world experience and in-depth theoretical underpinnings to the classroom.

AMPed, the student association for QUT advertising, marketing and public relations students, is another link to the real world. Through AMPed you can access industry professionals, and find out about events run by professional bodies. It's also a great way to meet your peers, and create your own career networks.

In the capstone unit, Advertising Campaigns, you will work as part of a team to create a real-world advertising campaign. You will research a client’s advertising problem, identify strategies to solve it and deliver the creative solutions.

Career outcomes

QUT has a long-standing reputation for producing highly employable graduates. Our alumni work around the world in a range of rewarding careers in advertising, including:

  • advertising account executive
  • digital strategist
  • copywriter
  • planner
  • media buyer
  • advertising strategist.

Graduates find work in advertising agencies and media companies and as in-house specialists in larger organisations.

Professional recognition

You will meet the requirements for membership of the Account Planning Group Australia, the Australasian Writers and Art Directors Association, the Australian Direct Marketing Association, the Communications Council, Youngbloods and nGen.

Research pathways

Bachelor of Business (Honours) option

High-achieving students who wish to take further studies may enrol in BS63 Bachelor of Business (Honours).

Units

Download course structures and unit outlines for Bachelor of Business (Advertising)

Industry links

The advertising industry is a network, and one which QUT is strongly connected to. Our School of Advertising, Marketing and Public Relations interacts with the industry, sponsoring events and drawing from the industry a talented pool of guest lecturers.

Our lecturers have worked in the industry, and bring real-world experience and in-depth theoretical underpinnings to the classroom.

AMPed, the student association for QUT advertising, marketing and public relations students, is another link to the real world. Through AMPed you can access industry professionals, and find out about events run by professional bodies. It's also a great way to meet your peers, and create your own career networks.

Advertising major units

  • Consumer behaviour
  • Marketing and audience research
  • Advertising theory and practice
  • Advertising copywriting
  • Media planning
  • Advertising management
  • Advertising planning portfolio
  • Advertising campaigns

Recommended complementary study areas

Second major and minor options

  • Marketing
  • Public relations
  • Integrated marketing communication
  • Management
  • International business
  • Language

Additional minor options

  • Tourism and entertainment marketing

Entry requirements

Minimum academic requirements

I did not complete secondary school in Australia

Select the country where you completed your studies to see a guide to the grades you need to apply for this course.

If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.

    Don't meet the academic requirements? We can help!

    We offer pathway courses to help you meet the academic requirements for this course.

    When you apply for this course, we will recommend which pathway course you should enrol in.

    I completed secondary school in Australia

    Guide to entry cut-offs

    These cut-offs are based on the previous application period. The actual cut-offs may be higher or lower.

    OP 8
    Rank 84
    Did you get an OP 1-5?

    If you completed secondary school in Australia and received an OP 1-5 or equivalent, and you meet the course prerequisites, you are guaranteed an offer for this course in the major offer round.

    Minimum English language requirements

    We accept English language proficiency scores from a variety of tests. If you completed a test that was not IELTS, check which English language test scores we accept.

    You must have taken your test no more than 2 years before your QUT course starts.

    IELTS (International English Language Testing System)
    Speaking 6.0
    Writing 6.0
    Reading 6.0
    Listening 6.0
    Overall 6.5

    Don't have the English language score you need? We can help!

    We offer English language courses to improve your English and help you gain entry to this course.

    When you apply for this course, we will recommend which English course you should enrol in.

    Haven't completed an English language test? We can help!

    If you have not completed an English language test, you can sit the IELTS test at our IELTS test centre.

    Course fees

    Your actual fees may vary depending on which units you choose. All fees are based on current fixed fee prices. We review fees annually.

    2018: $28,700 per year full-time (96 credit points) (subject to annual review)

    2017: $27700 per year full-time (96 credit points) (subject to annual review)

    Scholarships and financial support

    You can apply for scholarships to help you with study and living costs.

    These scholarships are available for this course:

    View all scholarships

    Apply

    How to apply for Bachelor of Business (Advertising)

    You're ready to apply if you have:

    1. Found all the courses you want to apply for. You can apply for up to 3
    2. Checked important dates
    3. Checked you meet the entry requirements
    4. Checked costs and scholarships
    5. Checked if you're eligible for credit for prior learning
    6. Gathered supporting documents

    All done? Then you're ready to apply.

    Apply now

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