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'Studying integrated marketing communications has shaped my thinking, giving me not only a greater depth of knowledge but a more strategic approach to marketing. I attribute much of the success I’ve enjoyed in my career to the skills I gained from my postgraduate study.'
A real advantage
'Studying integrated marketing communications has shaped my thinking, giving me not only a greater depth of knowledge but a more strategic approach to marketing. I attribute much of the success I’ve enjoyed in my career to the skills I gained from my postgraduate study.'
Invest in your education
Study at a Business School in the global top 1%. Of the 13,670 schools offering business degree programs worldwide, QUT is one of only three Australian business schools to be awarded triple international accreditation.
Program overview
- Transform into a strategic storyteller who skilfully leads communication and tactics across all marketing channels.
- Study advertising, consumer behaviour, marketing, public relations and survey research.
- Master the art of crafting on-brand, strategically sound, and engaging high-quality content.
- Develop digital competencies and in-demand transferable skills in data analysis, content creation, social media management, impactful communication and project management.
- Be taught by award-winning academics and industry leaders who bring valuable real-world experience to the classroom.
- Complete this 2-year program in 1.5 years if you have a bachelor’s degree in business or a related field. See entry requirements for details.
- QUT Business School has been ranked number 1 in Queensland and number 3 in Australia for postgraduate studies in AFR’s BOSS Best Business School 2023 rankings.
Program overview
- Transform into a strategic storyteller who skilfully leads communication and tactics across all marketing channels.
- Study advertising, consumer behaviour, marketing, public relations and survey research.
- Master the art of crafting on-brand, strategically sound, and engaging high-quality content.
- Develop digital competencies and in-demand transferable skills in data analysis, content creation, social media management, impactful communication and project management.
- Be taught by award-winning academics and industry leaders who bring valuable real-world experience to the classroom.
- Complete this 2-year program in 1.5 years if you have a bachelor’s degree in business or a related field. See entry requirements for details.
- QUT Business School has been ranked number 1 in Queensland and number 3 in Australia for postgraduate studies in AFR’s BOSS Best Business School 2023 rankings.
Why choose this course?
Imagine creating a campaign where a captivating TV ad grabs attention, influencers and content creators share exclusive content on their social media accounts, and news outlets join the chorus with exclusive features. In the world of integrated marketing communication (IMC), you're the mastermind behind the scenes, coordinating different channels to build a strong brand identity that connects with your target audience.
At QUT, we are known for thinking outside of the box, pushing boundaries, and not accepting the ordinary, and this program is no different. Our award-winning academics and industry leaders, who bring valuable real-world experience to the classroom, will push you to think differently and challenge the status quo.
Explore this course
QUT's Master of Business (IMC) focuses on blending public relations, advertising, promotion, direct marketing, and personal selling strategically to build brand value and make promotional communications more effective with target audiences.
As part of this program, you'll acquire the skills to build lasting connections with your audience, boost brand reputation, and ultimately propel business success in today's customer-centric market. To achieve this, you'll delve into fundamental marketing concepts and theories, explore the complexities of the value creation process, and cover topics such as value-based marketing, strategic marketing planning, consumer behaviour, market segmentation and targeting, and marketing mix decisions.
You'll also gain a deeper understanding of market research and learn how it plays a pivotal role in guiding strategic business decisions. As a marketing expert in the making, this program will build your market intelligence skills to surpass competitors and achieve business goals. These include learning how to develop a research design that would enable data collection and analysis to address real-world management decision problems.
In your final capstone unit, you'll apply the knowledge and research skills you have acquired throughout your studies to a real-world issue. Working independently and collaboratively with fellow students, you'll engage with an industry partner to develop feasible business solutions to help solve their real-world problem or issue.
Flexible delivery
Units in this postgraduate program are delivered using a mix of face-to-face, online and blended learning technologies. All course materials are placed online including course lecture materials, practical session guides, readings and help guides.
International double masters program
Earn two internationally accredited masters degrees from across the globe, in as little as 18 months.
Complete part of your degree at Maastricht University’s School of Business and Economics, a premier business school in the Netherlands. Through cross-crediting of your course, you are able to get two full masters degrees from both institutions, and you may be able to complete them in same amount of time that it would take you to complete your QUT Master of Business Program.
For more information, visit international double degrees.
International double masters program
If you would like to attain two internationally accredited masters in about the same time that it would normally take you to get one, you may consider our international double masters program. In an exchange study, you complete part of your degree at one of two leading institutions in Europe. Through cross-crediting of your course content, you are able to obtain the full degrees from both institutions – and you may be able to complete the double degree in the same time that it would take you to complete your QUT Master of Business program. For more information, visit international double degrees.
Careers and outcomes
QUT's Master of Business (IMC) opens the doors to diverse career opportunities across a variety of industries. With this degree, you'll have the knowledge and skills required to succeed in your preferred field, be it advertising, marketing, communications, public relations, government relations, or any other field. Take control of your future and become a leader in your industry, not just a participant in the conversation.
Possible careers
- Brand manager
- Content marketing manager
- Corporate affairs manager
- Digital marketing specialist
- Government relations officer
- Influencer marketing specialist
- Market research analyst
- Marketing manager
- Public relations consultant
- Social media manager
The Master of Business is designed in three blocks of study:
1. Foundation studies (48 credit points)
2. Discipline studies (96 credit points)
3. Complementary studies (48 credit points)
Students with an undergraduate degree that is not in Business or a related field of study will undertake 192 credit points of study commencing with Foundation studies.
Students who have completed an undergraduate degree in Business or related field of study with a minimum GPA of 4 (on a 7point scale) will undertake 144 credit points of study in their course.
The enrolment program students will undertake will depend on their prior study:
• Undergraduate degree in the same discipline as their chosen major: Students will commence their study in the Discipline studies block.
• Undergraduate Business degree in a different discipline to their chosen major: Students will commence their study in the Foundation studies block.
Students will be able to access course progression advice from the School of Advertising, Marketing and Public Relations.
The Master of Business is designed in three blocks of study:
1. Foundation studies (48 credit points)
2. Discipline studies (96 credit points)
3. Complementary studies (48 credit points)
Students with an undergraduate degree that is not in Business or a related field of study will undertake 192 credit points of study commencing with Foundation studies.
Students who have completed an undergraduate degree in Business or related field of study with a minimum GPA of 4 (on a 7 point scale) will undertake 144 credit points of study in their course.
The enrolment program students will undertake will depend on their prior study:
• Undergraduate degree in the same discipline as their chosen major: Students will commence their study in the Discipline studies block.
• Undergraduate Business degree in a different discipline to their chosen major: Students will commence their study in the Foundation studies block.
Students will be able to access course progression advice from the School of Advertising, Marketing and Public Relations.
- Course code
- BS11
- CRICOS code
- 085448J
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- Online
- Gardens Point
-
- Online
- Gardens Point
- 1 - 2 years full-time
- 3 - 4 years part-time
- 1.5 - 2 years full-time
- February and July
- February and July
Entry requirements
2 year program
You must have a recognised bachelor degree (or higher) in any discipline with a minimum grade point average of 4.00 (on QUT’s 7 point scale).
1.5 year program
You must have one of:
-
A recognised bachelor degree (or higher) in business or a related discipline with a minimum grade point average of 4.00 (on QUT’s 7 point scale); or
-
A recognised bachelor degree (or higher) in any discipline with a minimum grade point average of 4.00 (on QUT’s 7 point scale) followed by at least seven years full-time (or equivalent) work experience in business or a related discipline.
1 year program
You must have one of:
-
A recognised bachelor honours degree in advertising, communication, marketing, or public relations with a minimum grade point average of 4.00 (on QUT’s 7 point scale); or
-
A recognised bachelor degree plus graduate certificate both in advertising, communication, marketing, or public relations with a minimum grade point average of 4.00 (on QUT’s 7 point scale); or
-
A recognised graduate diploma (or higher) in advertising, communication, marketing, or public relations with a minimum grade point average of 4.00 (on QUT’s 7 point scale); or
-
A recognised bachelor degree in advertising, communication, marketing, or public relations with a minimum grade point average of 4.00 (on QUT’s 7 point scale) followed by at least seven years full-time (or equivalent) work experience in advertising, communication, marketing, or public relations.
Minimum academic requirements
Academic entry requirements
As part of QUT's application for admission process, you will be automatically assessed for the 1.5 year program. If you wish to be considered for the 2 year program only, please indicate this on your application form.
Master of Business - 1.5 year program
- A completed recognised bachelor degree in business or related field with a minimum grade point average (GPA) of 4.00 (on QUT's 7 point scale).
- A completed recognised bachelor degree in marketing, advertising, mass communication, public relations or journalism with a minimum grade point average (GPA) of 4.0 (on QUT's 7 point scale).
Master of Business - 2 year program
- A completed recognised bachelor degree in any discipline with a minimum grade point average (GPA) of 4.00 (on QUT's 7 point scale).
Pathway
Graduate Certificate in Business and Communication: Applicants with an overall IELTS score of 6 (Reading and Writing no less than 5.5 and no other sub-score below 5) (or accepted equivalent) may be considered for the Graduate Certificate / Masters pathway.
Minimum English language requirements
Select the country where you completed your studies to see a guide on meeting QUT’s English language requirements.
Your scores and prior qualifications in English-speaking countries are considered. Approved English-speaking countries are Australia, Canada, England, Ireland, New Zealand, Scotland, United States of America and Wales.
If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.
We accept English language proficiency scores from the following tests. Tests must be taken no more than 2 years prior to the QUT course commencement.
| English Test | Overall | Listening | Reading | Writing | Speaking |
|---|---|---|---|---|---|
| PTE Academic/PTE Academic Online | 58 | 50 | 50 | 50 | 50 |
|
Cambridge English Score
You must share your results with QUT through the Candidate Results Online website. |
176 | 169 | 169 | 169 | 169 |
| IELTS Academic / IELTS Online / IELTS One Skills Retake | 6.5 | 6 | 6 | 6 | 6 |
| TOEFL iBT / Home / Paper | 79 | 16 | 16 | 21 | 18 |
Don't have the English language score you need? We can help!
We offer English language programs to improve your English and help you gain entry to this course.
When you apply for this course, we will recommend which English course you should enrol in.
Advanced standing
If you have completed the Graduate Certificate in Business (Integrated Marketing Communication) within the last seven years you will receive credit for 48 credit points.
Advanced standing may also be available to students who have studied a related postgraduate program with another institution within the last five years.
Your actual fees may vary depending on which units you choose. We review fees annually, and they may be subject to increases.
2025 fees
2025: Available from July
2025 fees
2025: Available from July
2024 fees
2024: $32,600 per year full-time (96 credit points)
2024 fees
2024: $36,800 per year full-time (96 credit points)
Student services and amenities fees
You may need to pay student services and amenities (SA) fees as part of your course costs.
FEE-HELP: loans to help you pay for your course fees
You may not have to pay anything upfront if you're eligible for a FEE-HELP loan.
You can apply for scholarships to help you with study and living costs.
Laurie Cowled Indigenous Scholarship for Business Students
A scholarship for future and current Indigenous female students enrolled in undergraduate or postgraduate studies in business.
- Scholarship eligibility
- Indigenous Australian; Struggling financially; Women
QUT Real World International Scholarship
A scholarship to cover tuition fees, with eligibility based on your prior academic achievements.
- Scholarship eligibility
- Academic performance
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Speak to our Director of Studies to find out more about studying a Master of Business or Graduate Certificate in Business.