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Overview

  • Develop tradeable knowledge and strategic thinking to advance or change your career.
  • Study corporate media strategy and tactics; public relations management; and your choice of corporate and investor relations, community consultation and engagement, public relations campaigns or issues and crisis management. You can also choose an elective unit from Advertising, Marketing and Public Relations.
  • Prepares you for a career as a public relations manager and consultant, special event manager, promotions manager, media adviser, information officer, or corporate communications officer.
  • Opportunities to progress on to the Master of Business.
  • Complete online or on campus in 1 semester full-time or 2 semesters part-time
  • Find out more at our upcoming MBA and Postgraduate Business Information Event.
QUT course code BS39
Attendance Part-time or Full-time
Course duration 6 months full-time
1 year part-time
Start month 2018 February, July
Delivery On campus
  • Gardens Point
External
  • Online
Faculty
  • QUT Business School
Course contact QUT Business School
CRICOS code 031769E
Careers
  • Public Relations Officer/Consultant

Details

This course is designed for practitioners to sharpen or further their skills, or for those seeking a career change to this field. The discipline studies are designed as a comprehensive survey of public relations. They provide an overview of the foundations of public relations theory and practice; problems and opportunities in communicating with the corporate audience; development of mass media strategy and tactics; and a systematic exploration of the planning, management and evaluation of public relations campaigns.

The Graduate Certificate in Business is an excellent re-introduction to tertiary learning and an opportunity to update skills or, as one-quarter of the Master of Business program, a pathway to higher level study.

Career outcomes

Public relations specialists advise on how to manage and portray corporate and organisational identities. You will acquire professional communication skills for employment in corporate, government, consultancy and not-for-profit sectors. Our graduates enter the marketplace as public relations managers and consultants, special event managers, promotions managers, media advisers, information officers, and corporate communication officers.

Business advantage

The QUT Business School’s Business Advantage program is a free program offered to all business students. It can help you develop skills through interaction, discussion, cooperation and debate with other students, business, government, education and community leaders. The program includes: guest presentations from inspiring industry, community and university leaders; sessions focused on specific social and professional skills; challenging interaction aimed at developing skills through new experiences; and provides a certificate of completion for students to include in their resume or portfolio. Not only does this program offer you excellent networking opportunities, but also the opportunity to gain highly relevant experiences and skills that you can apply throughout your career.

Units

Download course structures and unit outlines for Graduate Certificate in Business (Public Relations)

Students are required to complete 48 credit points (4 units). The course can be undertake either full-time (1 semester) or part-time (2 semesters).

All course structures

Entry requirements

Academic entry requirements

A completed recognised bachelor degree in any discipline.

Alternative entry

Applicants without an undergraduate degree who have at least seven years relevant professional experience may apply for entry.

Course fees

Your actual fees may vary depending on which units you choose. We review fees annually.

2018: $13,100 per course (48 credit points) (subject to annual review)

Student Services and Amenities Fee

You may need to pay the Student Services and Amenities Fee (SSAF) as part of your course costs.

FEE-HELP: loans to help you pay your course fees

You may not have to pay anything upfront if you're eligible for a FEE-HELP loan.

Find out if you're eligible for a FEE-HELP loan

Scholarships and financial support

You can apply for scholarships to help you with study and living costs.

These scholarships are available for this course:

View all scholarships

You may also be eligible for Centrelink payments.

Apply

How to apply for Graduate Certificate in Business (Public Relations)

You apply directly to QUT for all our postgraduate courses.

Are you ready to submit your application?

You're ready if you have:

  1. Found all the courses you want to apply for. You can apply for up to 3.
  2. Checked important dates.
  3. Checked you meet the entry requirements
  4. Checked course costs and if you're eligible for financial support
  5. Checked if you're eligible for credit for prior learning
  6. Collected supporting documents (see application form)

All done? Then you're ready to apply.

Application for postgraduate course admission form (PDF file, 231.43 KB)

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