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  • Develop tradeable knowledge and strategic thinking to advance or change your career.
  • Develop knowledge of strategic integration of public relations, advertising, promotion, direct marketing and personal selling.
  • Study consumer behaviour and integrated marketing communication as core units and choose two of the following units: marketing management, public relations management and advertising management.
  • Prepares you for a career in consultancies, government or private sector organisations, working in publicity, event management, brand management, advertising or direct marketing.
  • Opportunities to progress on to the Master of Business.
  • Complete online or on campus in 1 semester full-time or 2 semesters part-time
  • Find out more at our upcoming MBA and Postgraduate Business Information Event.
QUT course code BS39
Attendance Full-time or Part-time
Course duration 6 months full-time
1 year part-time
Start month 2018 & 2019 February, July
Delivery On campus
  • Gardens Point
  • Online
  • QUT Business School
Course contact QUT Business School
CRICOS code 031769E
  • Marketing Officer/Manager


If you are interested in advertising, promotions or communications, you should consider an Integrated Marketing Communication (IMC) major.

IMC focuses on the strategic integration of the functions of public relations, advertising, promotion, direct marketing and personal selling to achieve brand equity and increase the effectiveness of promotional communications with target audiences.

You will be equipped to confront the fragmentation of mass markets, the explosion of new technologies that give consumers more control over the communication process, the emergence of global markets, and the rapid changes in economic conditions within which organisations operate.

As a graduate you will have the necessary skills and knowledge to make a decision on planning, research and execution of IMC programs to address real business needs.

The Graduate Certificate in Business is an excellent re-introduction to tertiary learning and an opportunity to update skills or, as one-quarter of the Master of Business program, a pathway to higher level study.

Career outcomes

You will have the opportunity to take a contemporary qualification into the marketplace. Many graduates begin in consultancies as account executives or in government or private sector organisations performing a variety of roles from publicity through to events management, product launches and brand management. Agency positions for graduates include account managers in advertising, direct, digital and emarketing as well as media roles. Company positions for graduates often include advertising, direct marketing and product management. You then have the opportunity to progress to senior consultant or be part of the senior management team within organisations as part of the strategic planning process.

Business advantage

The QUT Business School’s Business Advantage program is a free program offered to all business students. It can help you develop skills through interaction, discussion, cooperation and debate with other students, business, government, education and community leaders. The program includes: guest presentations from inspiring industry, community and university leaders; sessions focused on specific social and professional skills; challenging interaction aimed at developing skills through new experiences; and provides a certificate of completion for students to include in their resume or portfolio. Not only does this program offer you excellent networking opportunities, but also the opportunity to gain highly relevant experiences and skills that you can apply throughout your career.


Download course structures and unit outlines for Graduate Certificate in Business (Integrated Marketing Communication)

Students are required to complete 48 credit points (4 units). The course can be undertaken either full-time (1 semester) or part-time (2 semesters).

All course structures

Entry requirements

Academic entry requirements

A completed recognised bachelor degree in any discipline.

Alternative entry

Applicants without an undergraduate degree who have at least seven years relevant professional experience may apply for entry.

Course fees

Your actual fees may vary depending on which units you choose. We review fees annually, and they may be subject to increases.

2019: $13,700 per course (48 credit points) (subject to annual review)

2018: $13,100 per course (48 credit points) (subject to annual review)

Student Services and Amenities Fee

You may need to pay the Student Services and Amenities Fee (SSAF) as part of your course costs.

FEE-HELP: loans to help you pay your course fees

You may not have to pay anything upfront if you're eligible for a FEE-HELP loan.

Find out if you're eligible for a FEE-HELP loan

Scholarships and financial support

You can apply for scholarships to help you with study and living costs.

These scholarships are available for this course:

View all postgraduate scholarships

You may also be eligible for Centrelink payments.


How to apply for Graduate Certificate in Business (Integrated Marketing Communication)

You apply directly to QUT for all our postgraduate courses.

Are you ready to submit your application?

You're ready if you have:

  1. Found all the courses you want to apply for. You can apply for up to 3.
  2. Checked important dates.
  3. Checked you meet the entry requirements
  4. Checked course costs and if you're eligible for financial support
  5. Checked if you're eligible for credit for prior learning
  6. Collected supporting documents (see application form)

All done? Then you're ready to apply.

Application for postgraduate course admission form (PDF file, 234.35 KB)


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