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Guide to entry thresholds



Course information set

  • Combine studies in media and business, focusing on media and communication and public relations
  • Develop a breadth of skills across communication disciplines valued by employers seeking to capitalise on new media opportunities
  • Gain experience through internships and work placements in a broad range of industry organisations.
QTAC course code409012
QUT course code IF27
Attendance Full-time
Course duration 3 years full-time
Start month 2018 February

You can defer your offer and postpone the start of your course for one year.

Delivery On campus
  • Kelvin Grove
  • Gardens Point
  • QUT Business School
  • Creative Industries Faculty
Course contact
CRICOS code 037542J
  • Copywriter
  • Corporate Relations Manager
  • Customer Care Manager
  • Government Officer
  • Information Officer
  • Internet Professional
  • Marketing Officer/Manager
  • Media Industry Specialist
  • Media or Communications Adviser
  • Organisational Communication Specialist
  • Policy Officer
  • Promoter
  • Public relations manager
  • Public Relations Officer/Consultant
  • Public Servant
  • Publisher
  • Publishing Professional
  • Web Designer


As media outlets diversify, expand and fracture into niches, individuals are increasingly immersed in media messages. Organisations grapple with a progressively more complex media environment in order to communicate with consumers in meaningful ways.

This flexible course provides you with expertise in two professional communication disciplines from across the Creative Industries Faculty and QUT Business School. Choose two majors from:

  • advertising
  • journalism
  • media and communication
  • public relations
  • entertainment.

Why choose this course?

A breadth of skills across communication disciplines means graduates of this course are attractive to employers seeking to capitalise on a range of media opportunities.

You can tailor your studies to meet a specific career outcome or broaden your experience to create wider employment options. Electives allow you to include further units in your major study areas, or diversify your studies with units from other areas of interest.

QUT boasts a mix of real-world applications and an established academic reputation. Practical skills are taught within an informed theoretical context by staff actively engaged in leading-edge research.

Opportunities also exist for internships and work placements in a broad range of industry organisations. Students have completed placements with Queensland Investment Corporation, River Living, Flying Arts and Bare Publicity.

Career outcomes

Because of the variety offered by this course, graduates obtain employment in a range of occupations across public and private sector organisations. Potential employment opportunities include careers as a public relations specialist, media planner, copywriter, corporate communication consultant, specialist journalist, media production specialist, media adviser or event manager.
Pathways are also available for professional or research postgraduate studies.

Professional recognition

Depending on the choice of majors, graduates of the Bachelor of Mass Communication may satisfy the academic requirements for membership of the Advertising Institute of Australia or the Society of Business Communicators.


Download course structures and unit outlines for Bachelor of Mass Communication (Media & Communication and Public Relations)

Your course

To meet the requirements of this course, you must complete a total of 288 credit points comprising: 

  • IF27 core units (6 units)
  • Two IF27 Majors (6 units each) (these majors appear on your academic record but not on your parchment)
  • Complementary Studies options (6 units) comprising either a Minor PLUS 24cp of Unit Options; or 72cp of Unit Options
Year 1
  • explore core concepts driving media and communication industries in the new global economy
  • develop skills in your chosen professional areas of study - public relations, advertising, media and communication, journalism or entertainment
  • apply your knowledge to communication activities and exercises
  • gain insight into the nature and scope of the industry sectors
Year 2
  • focus on your major areas of study
  • apply your communication skills and knowledge of media industries
  • complete projects using industry-standard equipment and software
  • gain experience in a range of tasks you will undertake as part of your professional life
  • broaden your skills and knowledge through our range of elective units
Year 3
  • focus on refining your skills
  • work individually, and in teams, to produce a portfolio of work
  • address real-world client briefs
  • showcase your project management, communication and creative talents
  • gain real-world experience through work placement opportunities
  • network with industry leaders

Study overseas

Study overseas while gaining credit towards your QUT creative industries degree with one of our worldwide exchange partners. Overseas study can be for one or two semesters (or during the semester break) and the units you take can be in a creative or non-creative discipline area, depending on how they match with your QUT course. Saving your electives for exchange will allow you the most flexibility. For more information, visit QUT student exchange.

Entry requirements

Guide to entry thresholds

OP 13

Rank 71

Course information set

Assumed knowledge

Before you start this course we assume you have sound knowledge in these areas:

  • English

We assume that you have knowledge equivalent to four semesters at high school level (Years 11 and 12) with sound achievement (4, SA).

More about assumed knowledge

Did you get an OP 1-5?

If you receive an OP 1-5 or equivalent, you're guaranteed an offer for this course in the major offer round.

Course fees

Your actual fees may vary depending on which units you choose. We review fees annually, and they may be subject to increases.

2018: CSP $8,300 per year full-time (96 credit points) (subject to annual review)

Student Services and Amenities Fee

You may need to pay the Student Services and Amenities Fee (SSAF) as part of your course costs.

HECS-HELP: loans to help you pay your course fees

You may not have to pay anything upfront if you're eligible for a HECS-HELP loan.

Find out if you're eligible for a HECS-HELP loan

Scholarships and financial support

You can apply for scholarships to help you with study and living costs.

These scholarships are available for this course:

View all undergraduate scholarships

You may also be eligible for Centrelink payments.


How to apply for Bachelor of Mass Communication (Media & Communication and Public Relations)

You apply through QTAC for all our undergraduate courses.

Are you ready to submit your application?

You're ready if you've:

  1. Found all the courses you want to apply for - you can apply for up to 6.
  2. Checked important dates.
  3. Checked you meet the entry requirements.
  4. Checked your course costs and if you're eligible for financial support.

All done? Then you're ready to apply.

Important: Make a note of the QTAC code for this course (409012) because you'll need to enter it as part of your QTAC application.

Apply now

After you've submitted your application to QTAC

If you've studied before or if you have at least two years' work experience, you may want to apply for credit for prior learning.


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