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Guide to entry thresholds

OP 9

Rank 81

Course information set

  • Develop skills in advertising, copywriting, media planning, advertising management, portfolio planning, and campaigns.
  • Graduate eligible for membership of the Account Planning Group Australia, the Australasian Writers and Art Directors Association and the Australian Direct Marketing Association.
  • Prepares you for a career as an account executive, creative writer, media industry specialist, publishing professional, advertising strategist or research assistant
  • You can also study this major as part of QUT's new Bachelor of Business - International degree, which includes one year of compulsory overseas studies.
QTAC course code413021
QUT course code BS05
Attendance Full-time or Part-time
Course duration 3 years full-time
6 years part-time
Start month 2018 & 2019 February, July

You can defer your offer and postpone the start of your course for one year.

Delivery On campus
  • Gardens Point
  • QUT Business School
Course contact
CRICOS code 003491G
  • Account Executive
  • Advertising Professional
  • Computer Salesperson/Marketer
  • Creative Writer
  • Media Industry Specialist
  • Publishing Professional
  • Research Assistant

Double degrees


Why choose this course?

QUT offered the first comprehensive advertising degree in Australia and it is still a leader in its approach to innovative advertising education. This real-world program covers all areas of advertising operation, including account management, planning, media, creative and digital. It connects strongly with the advertising industry on a local level and with the advertising discipline internationally.

In this course, you will learn about the theory and practice of advertising, develop the technical understanding to undertake market and audience research, and delve into the psychological habits of the consumer.

You will also develop tactical skills in the key professional areas of advertising copywriting and media planning. On a more strategic level, you will learn about creating advertising campaigns and managing client–agency relationships.

Studying advertising at QUT will equip you to begin a successful career in the creative and demanding world of advertising.

Real-world learning

The advertising industry is a network, and one which QUT is strongly connected to. Our School of Advertising, Marketing and Public Relations interacts with the industry, sponsoring events and drawing from the industry a talented pool of guest lecturers.

Our lecturers have worked in the industry, and bring real-world experience and in-depth theoretical underpinnings to the classroom.

AMPed, the student association for QUT advertising, marketing and public relations students, is another link to the real world. Through AMPed you can access industry professionals, and find out about events run by professional bodies. It's also a great way to meet your peers, and create your own career networks.

In the capstone unit, Advertising Campaigns, you will work as part of a team to create a real-world advertising campaign. You will research a client’s advertising problem, identify strategies to solve it and deliver the creative solutions.

Career outcomes

QUT has a long-standing reputation for producing highly employable graduates. Our alumni work around the world in a range of rewarding careers in advertising, including:

  • advertising account executive
  • digital strategist
  • copywriter
  • planner
  • media buyer
  • advertising strategist.

Graduates find work in advertising agencies and media companies and as in-house specialists in larger organisations.

Professional recognition

You will meet the requirements for membership of the Account Planning Group Australia, the Australasian Writers and Art Directors Association, the Australian Direct Marketing Association, the Communications Council, Youngbloods and nGen.

Research pathways

Bachelor of Business (Honours) option

High-achieving students who wish to take further studies may enrol in BS63 Bachelor of Business (Honours).


Download course structures and unit outlines for Bachelor of Business (Advertising)

Advertising major units

  • Consumer behaviour
  • Marketing and audience research
  • Advertising theory and practice
  • Advertising copywriting
  • Media planning
  • Advertising management
  • Digital portfolio
  • Advertising campaigns

Recommended complementary study areas

Second major and minor options

  • Marketing
  • Public relations
  • Integrated marketing communication
  • Management
  • International business
  • Language

Additional minor options

  • Tourism and entertainment marketing 

Entry requirements

Guide to entry thresholds

OP 9

Rank 81

Course information set

Assumed knowledge

Before you start this course we assume you have sound knowledge in these areas:

  • English

We assume that you have knowledge equivalent to four semesters at high school level (Years 11 and 12) with sound achievement (4, SA).

More about assumed knowledge

Did you get an OP 1-5?

If you receive an OP 1-5 or equivalent, you're guaranteed an offer for this course in the major offer round.

You should also consider our related degrees for high achieving students:

Course fees

Your actual fees may vary depending on which units you choose. We review fees annually, and they may be subject to increases.

2019: CSP $11,000 per year full-time (96 credit points) (subject to annual review)

2018: CSP $11,000 per year full-time (96 credit points) (subject to annual review)

Student Services and Amenities Fee

You may need to pay the Student Services and Amenities Fee (SSAF) as part of your course costs.

HECS-HELP: loans to help you pay your course fees

You may not have to pay anything upfront if you're eligible for a HECS-HELP loan.

Find out if you're eligible for a HECS-HELP loan

Scholarships and financial support

You can apply for scholarships to help you with study and living costs.

These scholarships are available for this course:

View all undergraduate scholarships

You may also be eligible for Centrelink payments.


How to apply for Bachelor of Business (Advertising)

You apply through QTAC for all our undergraduate courses.

Are you ready to submit your application?

You're ready if you've:

  1. Found all the courses you want to apply for - you can apply for up to 6.
  2. Checked important dates.
  3. Checked you meet the entry requirements.
  4. Checked your course costs and if you're eligible for financial support.

All done? Then you're ready to apply.

Important: Make a note of the QTAC code for this course (413021) because you'll need to enter it as part of your QTAC application.

Apply now

After you've submitted your application to QTAC

If you've studied before or if you have at least two years' work experience, you may want to apply for credit for prior learning.


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