Topic: Marketing
19 August, 2021
Filed under:
Marketing, Innovation and technology
How AI-powered tools can boost productivity
Artificial Intelligence is often seen as a threat to our workforce. But what if we can embrace AI to enhance our productivity and professional capabilities?
6 May, 2022
Filed under:
Entrepreneurship, Marketing, Postgraduate
Master of Business vs Graduate Certificate in Business: which should you study?
As one of the top 1% of Business Schools worldwide, you can’t go wrong studying a postgraduate degree at QUT. Whether you want to take the next step in your career or pivot your career entirely, postgraduate qualifications can fast-track your success.
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28 October, 2020
Filed under:
Marketing, Innovation and technology
Artificial intelligence making waves in the cruise industry
While you sit there dreaming of your next holiday or planning your next cruise, you may be surprised to know Artificial Intelligence (AI) plays a bigger role in your trip then you thought.
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30 September, 2020
Filed under:
Marketing, Environment and energy
Climate explained: are consumers willing to pay more for climate-friendly products?
Our intention to buy climate-friendly products does not always match our buying behaviour, especially when we pay more for such products.
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12 January, 2021
Filed under:
Marketing, Innovation and technology
To go smart or be smart: How can Australians protect their privacy within their ‘smart’ homes?
As people stayed within their homes during the pandemic, they were busy rewiring and improving their homes for maximum convenience. However, is there a downside to this technology in the home?
26 November, 2020
Filed under:
Marketing
Starting a business in a 'new' country in the middle of a pandemic
Hear from Bachelor of Business (Marketing) alumnus, Aaron Stubbings who went from being Vice President of Marketing at Flight Centre Canada to Co-Founder & Director of his own marketing agency in Australia, during a global pandemic.
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4 November, 2020
Filed under:
Marketing
3.2 billion images and 720,000 hours of video are shared online daily. Can you sort real from fake?
In an age of democracy via social media, platforms are struggling to combat visual mis/disinformation such as 'spliced' images and deepfakes. Digital media literacy has never been so important.
30 October, 2020
Filed under:
Marketing
How COVID all but killed the Australian CBD
City by city, the data on CBD visitors vary with the severity of COVID-19 outbreaks and restrictions. But none of the CBDs has recovered former activity levels, and some might never fully recover.
2 November, 2020
Filed under:
Marketing
The suburbs are the future of post-COVID retail
CBD retailers were already struggling before the pandemic. The contrast in fortunes with suburban retail activity is stark, and there are good reasons to think the shift could be permanent.
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1 December, 2020
Filed under:
Marketing
Feeling pressured to buy Christmas presents? Read this (and think twice before buying candles)
Novelty items, candles, pamper products and pyjamas top the list of unwanted Christmas gifts. So why not choose a better, greener option?
7 December, 2020
Filed under:
Marketing, Entrepreneurship
Value of upcycling: using upcycled products to develop a sustainable brand message
Sustainability is a value a brands now want to align themselves with. But how do you deliver on that brand value with your product range. Hear fashion upcycling success stories and strategies to communicate your sustainable message.
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4 April, 2019
Filed under:
Marketing
The trouble with Big W: don't blame online for killing discount department stores
Big W store closures signal deeper problems for the discount department store sector.
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