Topic: Marketing
27 October, 2020
Filed under:
Strategy, Nonprofit and philanthropy, Marketing, Indigenous business
Go out and yarn: community engagement insights into progressing reconciliation
Hear from Bachelor of Business (Marketing) alumni and Community Engagement leader, Bianca Graham on reconciliation and community engagement insights.
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20 September, 2019
Filed under:
Marketing
Is the best customer experience always the right customer experience?
Jennifer Arnold explains why you should align customer experience with customer expectations.
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29 May, 2021
Filed under:
Marketing
Don’t blame COVID-19: Target’s decline is part of a deeper trend
Target's fall from grace involves poor market positioning, confusing strategies, and a declining middle class consumer market.
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5 June, 2020
Filed under:
Marketing
Brands backing Black Lives Matter: it might be a marketing ploy, but it also shows leadership
Corporate support for the protests against institutional racism in the US signals the rise of 'political corporate social responsibility'.
15 June, 2020
Filed under:
Marketing
Watch yourself: the self-surveillance strategy to keep supermarket shoppers honest
To curb opportunistic shoplifting, supermarkets want you to know you are being watched. But they're also hoping for self-reflection.
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22 January, 2021
Filed under:
Marketing
The rise and rise of Aldi: two decades that changed supermarket shopping in Australia
Since opening its first Australian stores on January 25 2001, Aldi has profoundly influenced the supermarket landscape.
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4 February, 2021
Filed under:
Innovation and technology, Marketing, Strategy
What’s next for Amazon after Jeff Bezos? No dramatic changes, just more growth and optimisation
Amazon CEO Jeff Bezos is stepping down. His successor's AI experience may hold clues for the retail giant's future.
25 February, 2021
Filed under:
Marketing
School banking programs target ‘vulnerable consumers’. But research shows kids are smarter than you think
School banking programs like Dollarmites are being banned in some state schools due to the idea children are vulnerable to marketing tactics. But our research shows this isn't always the case.
15 April, 2021
Filed under:
Marketing
Smell like a woman, not a rose’: Chanel No. 5 100 years on, an iconic fragrance born from an orphanage
Marilyn Monroe famously wore “just a few drops of No. 5″ to bed. 100 years after Coco Chanel launched her perfume, it is as popular as ever.
4 May, 2021
Filed under:
Marketing, Environment and energy
Upcycling for corporate branding: Pivoting in the sustainable direction at a company and industry level
Upcycling doesn’t have to be limited to the branding of products. Upcycling can also be used to boost corporate branding as well.
7 June, 2021
Filed under:
Marketing
Queensland biofutures: convincing consumers about bioplastic products
Explore how factors and models influence changing consumer behaviour towards bioplastic products and how that could create more Queensland jobs.
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29 July, 2021
Filed under:
Marketing
Vaccine selfies may seem trivial, but they show people doing their civic duty - and probably encourage others too
Are vaxxies just the latest trend in virtue signalling? And even if they are, does that mean they’re not worth it?