Topic: Marketing

30 August, 2018
Filed under: Marketing, Strategy

Why BP is getting into bed with David Jones. The promising marriage of petrol and gourmet food

David Jones and BP are joining forces to 'create all-new centres of convenience' appears to mean servos are getting back into service.

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18 February, 2019
Filed under: Marketing

The decoy effect: how you are influenced to choose without really knowing it

Most pricing structures nudge us to spend more. But there's a particularly cunning type of pricing that can get us to swap our preference from a cheaper to a more expensive option.

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25 October, 2018
Filed under: Politics, Marketing

Supermarkets are not milking dairy farmers dry: the myth that obscures the real problem

The widely held belief that supermarkets are hurting dairy farmers by driving down the price of milk is incorrect.

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10 October, 2018
Filed under: Marketing

Growers are in a jam now, but strawberry sabotage may well end up helping the industry

History shows the targets of product tampering bounce back, often with sales stronger than before.

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25 September, 2020
Filed under: Marketing, Innovation and technology

What about the humans?

When you take our people out of the grocery store customer journey, what impacts does it have on customer?

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