Topic: Marketing

30 October, 2020
Filed under: Marketing

How COVID all but killed the Australian CBD

City by city, the data on CBD visitors vary with the severity of COVID-19 outbreaks and restrictions. But none of the CBDs has recovered former activity levels, and some might never fully recover.

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2 November, 2020
Filed under: Marketing

The suburbs are the future of post-COVID retail

CBD retailers were already struggling before the pandemic. The contrast in fortunes with suburban retail activity is stark, and there are good reasons to think the shift could be permanent.

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1 December, 2020
Filed under: Marketing

Feeling pressured to buy Christmas presents? Read this (and think twice before buying candles)

Novelty items, candles, pamper products and pyjamas top the list of unwanted Christmas gifts. So why not choose a better, greener option?

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7 December, 2020
Filed under: Marketing, Entrepreneurship

Value of upcycling: using upcycled products to develop a sustainable brand message

Sustainability is a value a brands now want to align themselves with. But how do you deliver on that brand value with your product range. Hear fashion upcycling success stories and strategies to communicate your sustainable message.

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31 May, 2019
Filed under: Marketing

The IKEA effect: how we value the fruits of our labour over instant gratification

The IKEA effect says ‘that labour alone can be sufficient to induce greater liking for the fruits of one’s labour’.

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