Topic: Marketing

19 August, 2021
Filed under: Marketing, Innovation and technology

How AI-powered tools can boost productivity

Artificial Intelligence is often seen as a threat to our workforce. But what if we can embrace AI to enhance our productivity and professional capabilities?

Read more of How AI-powered tools can boost productivity

28 October, 2020
Filed under: Marketing, Innovation and technology

Artificial intelligence making waves in the cruise industry

While you sit there dreaming of your next holiday or planning your next cruise, you may be surprised to know Artificial Intelligence (AI) plays a bigger role in your trip then you thought.

Read more of Artificial intelligence making waves in the cruise industry

30 September, 2020
Filed under: Marketing, Environment and energy

Climate explained: are consumers willing to pay more for climate-friendly products?

Our intention to buy climate-friendly products does not always match our buying behaviour, especially when we pay more for such products.

Read more of Climate explained: are consumers willing to pay more for climate-friendly products?

12 January, 2021
Filed under: Marketing, Innovation and technology

To go smart or be smart: How can Australians protect their privacy within their ‘smart’ homes?

As people stayed within their homes during the pandemic, they were busy rewiring and improving their homes for maximum convenience. However, is there a downside to this technology in the home?

Read more of To go smart or be smart: How can Australians protect their privacy within their ‘smart’ homes?

26 November, 2020
Filed under: Marketing

Starting a business in a 'new' country in the middle of a pandemic

Hear from Bachelor of Business (Marketing) alumnus, Aaron Stubbings who went from being Vice President of Marketing at Flight Centre Canada to Co-Founder & Director of his own marketing agency in Australia, during a global pandemic.

Read more of Starting a business in a 'new' country in the middle of a pandemic

4 November, 2020
Filed under: Marketing

3.2 billion images and 720,000 hours of video are shared online daily. Can you sort real from fake?

In an age of democracy via social media, platforms are struggling to combat visual mis/disinformation such as 'spliced' images and deepfakes. Digital media literacy has never been so important.

Read more of 3.2 billion images and 720,000 hours of video are shared online daily. Can you sort real from fake?