Topic: Marketing

25 February, 2021
Filed under: Marketing

School banking programs target ‘vulnerable consumers’. But research shows kids are smarter than you think

School banking programs like Dollarmites are being banned in some state schools due to the idea children are vulnerable to marketing tactics. But our research shows this isn't always the case.

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15 April, 2021
Filed under: Marketing

Smell like a woman, not a rose’: Chanel No. 5 100 years on, an iconic fragrance born from an orphanage

Marilyn Monroe famously wore “just a few drops of No. 5″ to bed. 100 years after Coco Chanel launched her perfume, it is as popular as ever.

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7 June, 2021
Filed under: Marketing

Queensland biofutures: convincing consumers about bioplastic products

Explore how factors and models influence changing consumer behaviour towards bioplastic products and how that could create more Queensland jobs.

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