Topic: Marketing
4 February, 2021
Filed under:
Innovation and technology, Marketing, Strategy
What’s next for Amazon after Jeff Bezos? No dramatic changes, just more growth and optimisation
Amazon CEO Jeff Bezos is stepping down. His successor's AI experience may hold clues for the retail giant's future.
25 February, 2021
Filed under:
Marketing
School banking programs target ‘vulnerable consumers’. But research shows kids are smarter than you think
School banking programs like Dollarmites are being banned in some state schools due to the idea children are vulnerable to marketing tactics. But our research shows this isn't always the case.
15 April, 2021
Filed under:
Marketing
Smell like a woman, not a rose’: Chanel No. 5 100 years on, an iconic fragrance born from an orphanage
Marilyn Monroe famously wore “just a few drops of No. 5″ to bed. 100 years after Coco Chanel launched her perfume, it is as popular as ever.
4 May, 2021
Filed under:
Marketing, Environment and energy
Upcycling for corporate branding: Pivoting in the sustainable direction at a company and industry level
Upcycling doesn’t have to be limited to the branding of products. Upcycling can also be used to boost corporate branding as well.
7 June, 2021
Filed under:
Marketing
Queensland biofutures: convincing consumers about bioplastic products
Explore how factors and models influence changing consumer behaviour towards bioplastic products and how that could create more Queensland jobs.
Read more of Queensland biofutures: convincing consumers about bioplastic products
29 July, 2021
Filed under:
Marketing
Vaccine selfies may seem trivial, but they show people doing their civic duty - and probably encourage others too
Are vaxxies just the latest trend in virtue signalling? And even if they are, does that mean they’re not worth it?