Topic: Marketing
31 May, 2019
Filed under:
Marketing
The IKEA effect: how we value the fruits of our labour over instant gratification
The IKEA effect says ‘that labour alone can be sufficient to induce greater liking for the fruits of one’s labour’.
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30 August, 2018
Filed under:
Marketing, Strategy
Why BP is getting into bed with David Jones. The promising marriage of petrol and gourmet food
David Jones and BP are joining forces to 'create all-new centres of convenience' appears to mean servos are getting back into service.
18 February, 2019
Filed under:
Marketing
The decoy effect: how you are influenced to choose without really knowing it
Most pricing structures nudge us to spend more. But there's a particularly cunning type of pricing that can get us to swap our preference from a cheaper to a more expensive option.
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25 October, 2018
Filed under:
Politics, Marketing
Supermarkets are not milking dairy farmers dry: the myth that obscures the real problem
The widely held belief that supermarkets are hurting dairy farmers by driving down the price of milk is incorrect.
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10 October, 2018
Filed under:
Marketing
Growers are in a jam now, but strawberry sabotage may well end up helping the industry
History shows the targets of product tampering bounce back, often with sales stronger than before.
Read more of Growers are in a jam now, but strawberry sabotage may well end up helping the industry
22 June, 2017
Filed under:
Environment and energy, Marketing
Powerful supermarkets push the cost of food waste onto suppliers, charities
The high cost of cosmetic standards in the food industry.
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25 September, 2020
Filed under:
Marketing, Innovation and technology
What about the humans?
When you take our people out of the grocery store customer journey, what impacts does it have on customer?
18 January, 2019
Filed under:
Leadership and management, Marketing
Attention CMOs: Be the obvious choice for CEO
Chief Executive Officer of Yum! Brands and QUT Business School alumnus, Greg Creed, on how CMOs can step up to the role of CEO.
19 April, 2018
Filed under:
Innovation and technology, Marketing
The gamification of health
Playing with Pokémon to level up your body.
