Author: Gary Mortimer
4 February, 2021
Filed under:
Innovation and technology, Marketing, Strategy
What’s next for Amazon after Jeff Bezos? No dramatic changes, just more growth and optimisation
Amazon CEO Jeff Bezos is stepping down. His successor's AI experience may hold clues for the retail giant's future.
25 February, 2021
Filed under:
Marketing
School banking programs target ‘vulnerable consumers’. But research shows kids are smarter than you think
School banking programs like Dollarmites are being banned in some state schools due to the idea children are vulnerable to marketing tactics. But our research shows this isn't always the case.
15 April, 2021
Filed under:
Marketing
Smell like a woman, not a rose’: Chanel No. 5 100 years on, an iconic fragrance born from an orphanage
Marilyn Monroe famously wore “just a few drops of No. 5″ to bed. 100 years after Coco Chanel launched her perfume, it is as popular as ever.
2 November, 2020
Filed under:
Marketing
The suburbs are the future of post-COVID retail
CBD retailers were already struggling before the pandemic. The contrast in fortunes with suburban retail activity is stark, and there are good reasons to think the shift could be permanent.
Read more of The suburbs are the future of post-COVID retail
30 August, 2018
Filed under:
Marketing, Strategy
Why BP is getting into bed with David Jones. The promising marriage of petrol and gourmet food
David Jones and BP are joining forces to 'create all-new centres of convenience' appears to mean servos are getting back into service.
30 October, 2020
Filed under:
Marketing
How COVID all but killed the Australian CBD
City by city, the data on CBD visitors vary with the severity of COVID-19 outbreaks and restrictions. But none of the CBDs has recovered former activity levels, and some might never fully recover.