Author: Gary Mortimer

25 February, 2021
Filed under: Marketing

School banking programs target ‘vulnerable consumers’. But research shows kids are smarter than you think

School banking programs like Dollarmites are being banned in some state schools due to the idea children are vulnerable to marketing tactics. But our research shows this isn't always the case.

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15 April, 2021
Filed under: Marketing

Smell like a woman, not a rose’: Chanel No. 5 100 years on, an iconic fragrance born from an orphanage

Marilyn Monroe famously wore “just a few drops of No. 5″ to bed. 100 years after Coco Chanel launched her perfume, it is as popular as ever.

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2 November, 2020
Filed under: Marketing

The suburbs are the future of post-COVID retail

CBD retailers were already struggling before the pandemic. The contrast in fortunes with suburban retail activity is stark, and there are good reasons to think the shift could be permanent.

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30 August, 2018
Filed under: Marketing, Strategy

Why BP is getting into bed with David Jones. The promising marriage of petrol and gourmet food

David Jones and BP are joining forces to 'create all-new centres of convenience' appears to mean servos are getting back into service.

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30 October, 2020
Filed under: Marketing

How COVID all but killed the Australian CBD

City by city, the data on CBD visitors vary with the severity of COVID-19 outbreaks and restrictions. But none of the CBDs has recovered former activity levels, and some might never fully recover.

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