Author: Gary Mortimer

1 December, 2020
Filed under: Marketing

Feeling pressured to buy Christmas presents? Read this (and think twice before buying candles)

Novelty items, candles, pamper products and pyjamas top the list of unwanted Christmas gifts. So why not choose a better, greener option?

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19 March, 2020
Filed under: Nonprofit and philanthropy

How a time of panic buying could yet bring us together

Panic buying and other behaviours in times of crisis may bring people together, say Gary Mortimer, Professor of Marketing and Consumer Behaviour at QUT, and Jana Bowden, Associate Professor of Marketing and Consumer Behaviour at Macquarie University.

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29 May, 2020
Filed under: Marketing

Don’t blame COVID-19: Target’s decline is part of a deeper trend

Target's fall from grace involves poor market positioning, confusing strategies, and a declining middle class consumer market.

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15 June, 2020
Filed under: Marketing

Watch yourself: the self-surveillance strategy to keep supermarket shoppers honest

To curb opportunistic shoplifting, supermarkets want you to know you are being watched. But they're also hoping for self-reflection.

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30 June, 2020
Filed under: Economy, Innovation and technology

COVID-19 has changed the future of retail: there’s plenty more automation in store

Australian supermarket giant Woolworths has announced its single biggest investment in logistics infrastructure, spending A$780 million to replace up to 1,300 workers with robots.

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22 January, 2021
Filed under: Marketing

The rise and rise of Aldi: two decades that changed supermarket shopping in Australia

Since opening its first Australian stores on January 25 2001, Aldi has profoundly influenced the supermarket landscape.

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