Author: Gary Mortimer
30 October, 2020
Filed under:
Marketing
How COVID all but killed the Australian CBD
City by city, the data on CBD visitors vary with the severity of COVID-19 outbreaks and restrictions. But none of the CBDs has recovered former activity levels, and some might never fully recover.
30 September, 2020
Filed under:
Marketing, Environment and energy
Climate explained: are consumers willing to pay more for climate-friendly products?
Our intention to buy climate-friendly products does not always match our buying behaviour, especially when we pay more for such products.
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31 May, 2019
Filed under:
Marketing
The IKEA effect: how we value the fruits of our labour over instant gratification
The IKEA effect says ‘that labour alone can be sufficient to induce greater liking for the fruits of one’s labour’.
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30 August, 2018
Filed under:
Marketing, Strategy
Why BP is getting into bed with David Jones. The promising marriage of petrol and gourmet food
David Jones and BP are joining forces to 'create all-new centres of convenience' appears to mean servos are getting back into service.
18 February, 2019
Filed under:
Marketing
The decoy effect: how you are influenced to choose without really knowing it
Most pricing structures nudge us to spend more. But there's a particularly cunning type of pricing that can get us to swap our preference from a cheaper to a more expensive option.
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25 October, 2018
Filed under:
Politics, Marketing
Supermarkets are not milking dairy farmers dry: the myth that obscures the real problem
The widely held belief that supermarkets are hurting dairy farmers by driving down the price of milk is incorrect.
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10 October, 2018
Filed under:
Marketing
Growers are in a jam now, but strawberry sabotage may well end up helping the industry
History shows the targets of product tampering bounce back, often with sales stronger than before.
Read more of Growers are in a jam now, but strawberry sabotage may well end up helping the industry
