Found 945 study abroad units
AMB211 Branding for the Real World
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
The study and understanding of fundamental brand management concepts is relevant to students pursuing a variety of career outcomes (marketing, advertising, public relations, consulting, entrepreneurship, etc.) because brands are some of a firm's most valuable assets. Brands are an investment and an asset and help firms attract and, more importantly, keep customers.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMB223 Create Advertising
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
Creativity! Whether you're a budding wordsmith, a marketing enthusiast, or simply eager to harness the power of imagination, this unit is your gateway to mastering the techniques that make advertisements stand out in a dynamic marketplace, encompassing the ever-evolving digital landscape. It also establishes the benchmarks for assessing creative work and lends support for fostering creative ideas.
AMB224 Consumers and Media Channels
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
This unit introduces you to the strategic use of paid, owned and earned media to effectively reach consumers using media channels within an advertising campaign. You will develop skills to analyse data to research consumer attitudes and behaviours and develop creative consumer insights. Based on these insights you will work together in a team to develop a media strategy. This unit works closely with media industry professionals. Completing this unit will be beneficial to students who would like to pursue careers in advertising, digital or media agencies or media sales.
AMB299 Marketing Communication
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
Marketing Communication brings advertising, marketing and public relations students together to solve real world problems. In the unit, you will strengthen creative, digital, and research skills in real world settings. First, you will use marketing communication planning principles to audit and transform existing strategy--a core skill required in industry. Second, you will respond to a client brief by researching the situation and creating and pitching your evidence-based marketing communication strategy to industry. You will also be able to assess and reflect on your career readiness.
AMB303 International Logistics
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
Current and future managers in businesses need to comprehend the role which logistics and supply chain management play in enhancing corporate performance.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMB305 Analysis for Consumer Insights
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February)
Unit synopsis
The ability to prepare, analyse and interpret data to make informed business decisions are essential skills in any market driven organisation. The unit builds on the fundamental theoretical, technical and methodological concepts encountered in earlier introductory units like AMB200 and AMB201. This unit will enable students to use industry-relevant software packages and appropriate technical and analytical skills to draw meaningful inferences and to formulate evidence-based decisions and recommendations.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMB306 Designing Consumer Research
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 2 (July)
Unit synopsis
In our information-driven society, consumers and organisations are increasingly using research to guide their decisions. Consequently, the ability to critically evaluate research evidence and research designs are essential business skills. The unit builds on fundamental theoretical and methodological concepts from earlier marketing units (e.g., AMB200, AMB201) to teach students how to critically evaluate research and develop effective and rigorous research proposals.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMB330 Digital Optimisation
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
Digital has changed the way we think, communicate and purchase as consumers. The digital environment permeates our decision making as advertising and marketing communication professionals. Hence, an understanding of how to optimise an organisation's digital offerings and how to measure its performance is a critical vocational skill. In this unit, students work with a real world client to integrate digital tools into customer journey mapping. These tools include search engine optimisation (SEO), Google Ads, organic social and paid social.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMB336 International Marketing
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
Globalisation has required firms to look beyond their domestic markets to remain competitive and profitable. An understanding of marketing internationally is vital in today's global marketplace where different challenges and value systems exist.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMB340 Marketing Service Experiences
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
This unit uses the core characteristics of service experiences as a framework to explore strategies for the marketing of services domestically and internationally. Services marketing is an important growth area and students need to understand how services marketing principles apply to the real world. This will be achieved by examining the application of marketing concepts, models and tools in services using case studies and practical experiences. Service quality management and the pervading influence of technology are critical topics that differentiate this unit within the marketing program.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMB355 Marketing Behavioural and Social Change
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 2 (July)
Unit synopsis
AMB355 introduces students to the principles, concepts, theory and application of social marketing. Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviours that benefit individuals and communities for the greater social good. It is increasingly being adopted by governments and stakeholders around the world as they seek effective solutions to solving social problems relating to health, well-being, environment, and inequality. In AMB355 we focus on how strategic, critical, and systems thinking, use of theory and research insight, and use of techniques such as segmentation, designing and planning, and the social marketing intervention mix can be used to tackle health and social issues. Students will learn to analyse real world behavioural and social problems and develop innovative and creative solutions using social marketing frameworks. This is an elective unit for business and law, and public health students.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMB373 Issues, Stakeholders and Reputation
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February)
Unit synopsis
Issues, Stakeholders and Reputation (AMB373) focuses on public relations practice in an organisational setting. A key responsibility of this role is to anticipate and respond to issues that influence stakeholder relationships and organisational reputations. AMB373 provides foundational skills and public relations theoretical knowledge of the issues management process, including monitoring and tracking public opinion, analysis and developing appropriate organisational responses.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMB374 Global Public Relations Cases
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February)
Unit synopsis
In today's dynamic and interconnected environment, organisations are increasingly challenged when making effective and well-considered decisions, especially in situations that require international and/or cross-cultural understanding. The communication of these decisions and the way organisations react to events have far-reaching consequences. It is imperative that public relations professionals can identify contextual considerations and make informed, criteria-based decisions in response. This unit strengthens your critical thinking and evaluation skills in public relations through case-based learning across a range of practice areas, and builds your skills in decision-making to resolve public relations problems.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMB375 Internal Communication and Change
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 2 (July)
Unit synopsis
Communication is central to organisational practice. Internal Communication and Change will provide theoretical and practical insights to equip students to identify, analyse, and respond to communication challenges in contemporary organisations.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AYB106 Accounting Processes and Systems
Unit information
- School/discipline
- School of Accountancy
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
Accounting data is the basis for decision making in any organisation, making it important for any business professional to have a foundational level of knowledge and understanding of modern financial and managerial accounting theory and practice. Accordingly, this unit provides students with introductory knowledge of modern financial accounting theory and practice to develop an understanding of how accounting data is used to inform decisions in organisations. The unit covers financial procedures and reporting for business entities, analysis and interpretation of financial statements, planning, control, business decision making and information communication technologies.The knowledge and skills developed in this introductory unit are relevant to students in accounting and non-accounting majors.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AYB115 Governance, Fraud and Investigation
Unit information
- School/discipline
- School of Accountancy
- Study level
- Undergraduate units
- Availability
- Semester 1 (February)
Unit synopsis
The role of a forensic accountant involves many different tasks including profiling, interviewing, expert witness work and risk management. Fraud is an ever present problem in a technology driven business environment and understanding how fraud occurs and can be prevented and detected is becoming a necessity for business operations. Governance issues have an increasingly large impact on business due to the electronic and global nature of business operations. Therefore, an understanding of how IT governance assists forensic accountants in their risk management role, particularly in relation to fraud detection and prevention, is particularly important. From a legal perspective, understanding criminal and civil jurisdictions, gathering evidence, interviewing suspects, knowledge of evidentiary rules and the expert witness role is essential knowledge for those wishing to enter the forensic accounting profession
AYB200 Financial Accounting
Unit information
- School/discipline
- School of Accountancy
- Study level
- Undergraduate units
- Availability
- Semester 1 (February)
Unit synopsis
External financial reports are a legal requirement for companies under the Australian Corporations Act and provide decision-useful information for interested users. Therefore, it is a requirement for accountants working in industry to know and understand: accounting concepts and procedures; specific technical accounting and legal requirements; and, general professional and ethical concepts. These are required in order to be able to prepare, present and explain external financial reports for users. Similarly, this knowledge and skill is a requirement for auditors who perform audits and reviews of external financial reports.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AYB201 Financial Accounting and Reporting
Unit information
- School/discipline
- School of Accountancy
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
External financial reports are a legal requirement for companies under the Australian Corporations Act and provide decision-useful information for interested users. Therefore, it is a requirement for accountants working in industry to know and understand: accounting concepts and procedures; specific technical accounting and legal requirements: and, general professional and ethical concepts. These are required in order to be able to prepare, present and explain external financial reports for users. Similarly, this knowledge and skill is a requirement for auditors who perform audits and reviews of external financial reports.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AYB202 Management Accounting
Unit information
- School/discipline
- School of Accountancy
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
Management accounting is the sourcing, analysis and communication of decision-relevant information - both financial and non-financial – used by firms to generate value and maintain a competitive advantage. Accordingly, all firms, regardless of industry type or size, make use of a range of management accounting practices. Accountants need to know about these concepts, techniques, and sustainibility practices used by firms to allocate costs to products or services; plan, control and measure performance; and be able to identify and provide management with relevant information to inform their decision making.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AYB203 Taxation
Unit information
- School/discipline
- School of Accountancy
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
As many business decisions involve a consideration of the taxation implications, Accountancy graduates should possess a basic knowledge of the Australian taxation system so that they can develop skills required for professional practice. The purpose of this unit is to enable students to develop an understanding of the basic fundamentals of taxation. AYB203 Taxation is a prerequisite for AYB320 Advanced Taxation Law.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AYB205 Law of Business Entities
Unit information
- School/discipline
- School of Accountancy
- Study level
- Undergraduate units
- Availability
- Semester 2 (July)
Unit synopsis
Under Australian law, both individuals and businesses may organise their affairs through various types of business structures. Each structure has characteristics that differ and each structure affects the nature of their responsibilities, obligations, internal and external relationships. Accountants are often called upon to audit, advise and assist clients with their business endeavours and are required to understand the attributes of such business structures and the laws and regulations that affect them.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AYB221 Accounting Systems and Analytics
Unit information
- School/discipline
- School of Accountancy
- Study level
- Undergraduate units
- Availability
- Semester 1 (February)
Unit synopsis
Accounting information systems are an essential element of any business. An appreciation of accounting in a modern electronic environment, how accounting systems are designed and how analytics can be applied in accounting, are therefore crucial to the study of real world accounting systems. This unit builds on the knowledge attained in the prerequisite subjects and applies it to accounting information systems environment.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AYB227 International Accounting
Unit information
- School/discipline
- School of Accountancy
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
As business and financial markets have become increasingly globalised, the significance of the differences in international, financial accounting policies and disclosure and reporting practices, have become more important, especially from the perspective of management, financial analysts and other users of financial statements including trillion dollar pension/superannuation funds. For these key interest groups, it is vital not only to be aware of international differences in financial accounting policies and practices, but also to be able to assess their impact on earnings and assets and key performance indicators and ratios, for example, return on assets. Additional key issues in globalised business operations relate to an understanding and appreciation of cultural diversity issues and the global trends in foreign currency transactions and hedging, global corporate sustainability, international taxation and international audit.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AYB230 Corporations Law
Unit information
- School/discipline
- School of Accountancy
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
Individuals and businesses may organise their affairs through various legal structures. One of the most common ways to organise a business structure is through incorporation. Accordingly, accountants should have a detailed knowledge about corporations as a particular type of business structure.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AYB232 Financial Services Regulation and Law
Unit information
- School/discipline
- School of Accountancy
- Study level
- Undergraduate units
- Availability
- Semester 2 (July)
Unit synopsis
This course is developed for students who will be, or intend to embark on careers as, financial advisors and planners, accountants, auditors, business analysts and stockbrokers. It is designed to aid the students' understanding of the regulatory fundamentals and the key provisions of the law and regulations relating to corporate securities and financial services.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AYB240 Superannuation and Retirement Planning
Unit information
- School/discipline
- School of Accountancy
- Study level
- Undergraduate units
- Availability
- Semester 2 (July)
Unit synopsis
Mandatory superannuation savings under the Australian retirement incomes policy have seen the superannuation industry grow to nearly $3 trillion, with almost all workers now having superannuation benefits. Expansion of superannuation fund and investment choice has also increasingly shifted investment decision-making to superannuation fund members. Superannuation has become an almost universal benefit affecting virtually every business and employee. However, the superannuation system is complex and subject to a broad range of regulation governing all facets of the operations of the superannuation industry. This unit introduces students to the Australian superannuation system and the regulatory framework under which it operates. Knowledge and understanding of superannuation is important to financial planning, accounting graduates, particularly if they will be involved with the superannuation advice to clients or employers, administration or auditing of superannuation funds.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AYB250 Personal Financial Planning
Unit information
- School/discipline
- School of Accountancy
- Study level
- Undergraduate units
- Availability
- Semester 1 (February)
Unit synopsis
With the increasing complexity of taxation laws, the ageing population and the focus on self-reliance in retirement, individuals expect their financial advisers to be professionally equipped to assist them in effective investment and risk management and also with complex retirement planning strategies. As a result, many professional accounting firms, banks and independent financial advise firms now offer financial planning services as part and parcel of the services they are offering to their individual clients. QUT graduates who have acquired skills and knowledge in this area will have a definite competitive advantage when seeking financial planning related employment.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AYB301 Audit and Assurance
Unit information
- School/discipline
- School of Accountancy
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
Audit and Assurance is a third year unit, which is included in the degree program to enable students to comprehend the key concepts of auditing as a discipline, to demonstrate the relationship between auditing and the systems of accountability and to demonstrate the differences between manual and computerised information systems (CIS) audit processes. The unit builds on the knowledge of accounting and accounting standards acquired in prior units by enabling students to understand in detail the audit process (including professional auditing standards and techniques and ethical requirements) which leads to the auditor providing an opinion on the truth and fairness of financial reports of various types of entities.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AYB311 Financial Accounting Issues
Unit information
- School/discipline
- School of Accountancy
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
This unit extends the knowledge acquired in earlier accounting units to examine accounting theories and reporting practices adopted in the financial statements of reporting entities and publicly listed companies to meet the decision-making needs of external parties. Emphasis is placed on developing an understanding of, and the ability to critically evaluate, how regulatory requirements and incentives affect financial reporting. The unit explores the different governance models of corporations and relates them to their financial reporting environment. This framework provides a basis for examining specific accounting issues with an emphasis on both the application of specific accounting measurement models (e.g. historic cost versus fair value) or regulatory provisions (e.g. continuous disclosure requirements). The unit also analyses key issues of debate in the international arena.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AYB320 Advanced Taxation Law
Unit information
- School/discipline
- School of Accountancy
- Study level
- Undergraduate units
- Availability
- Semester 1 (February)
Unit synopsis
As many business decisions involve a consideration of the taxation implications, accountancy graduates should possess knowledge of the Australian taxation system so that they can develop skills required for professional practice. The purpose of this unit is to enhance student's understanding of taxation concepts by extending the basic fundamental principles learned in AYB219 Taxation Law and exploring advanced taxation concepts in more depth.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.