Social media intelligence
and insights


We bring industry partners together with QUT researchers to understand the digital presence of brands on social media platforms.

We can help industry partners gain insight from social media data by using analytical methods such as:

  • topic modelling
  • sentiment analysis
  • network analysis
  • co-occurrence of hashtags or keywords
  • frequency analysis of hashtags or keywords.

Capability team

Dr Marissa Takahashi

Manager, Digital Observatory

Ms Alice Miller

Developer/Data Scientist

Mr Sam Hames

Developer/Data Scientist

Mx Betsy Alpert

Developer/Data Scientist

Contact us

Get in touch to find out what we can do for you.

Digital Observatory

Level 8, P Block
Gardens Point
2 George St
Brisbane QLD 4000 Australia

Postal address

Digital Observatory
GPO Box 2434
Brisbane QLD 4001