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“No vaccine = no service” – Investigating consumer reactions of service exclusion

A growing number of countries in Europe have introduced a ‘hospitality green pass’ (EU Digital COVID Certificate) which is a paper document or app that proves the holder has been fully vaccinated or recovered from COVID-19. It grants consumers access to indoor restaurants, bars, cafes and other indoor venues. That is, without proof of a COVID-19 vaccination, consumers will be prohibited to enter these indoor areas.However, the introduction of green passes has also led to some backlash. For instance, some …

Study level
PhD, Master of Philosophy
Faculty
Faculty of Business and Law
School
School of Advertising, Marketing and Public Relations

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