QUT offers a diverse range of student topics for Honours, Masters and PhD study. Search to find a topic that interests you or propose your own research topic to a prospective QUT supervisor. You may also ask a prospective supervisor to help you identify or refine a research topic.
Found 2 matching student topics
Displaying 1–2 of 2 results
Conceptualising and understanding consumer resilience
There is increasing focus on the subject of consumer resilience in the face of disruptive life events, health issues, climate change and natural disasters, the COVID-19 pandemic, and personal loss. However, we lack understanding of consumer resilience, and how consumers may respond to different situations that require resilience. What personal, social and environmental factors make some consumers more resilient than others? What strategies do consumers use and what practices do they perform to be resilient, and what are the impacts? …
- Study level
- PhD
- Faculty
- Faculty of Business and Law
- School
- School of Advertising, Marketing and Public Relations
- Research centre(s)
- Centre for Justice
Centre for Behavioural Economics, Society and Technology
Conceptualising consumer perceived value in social marketing for behaviour change
Value is defined “as the regard that something is held to deserve, the importance, worth, or usefulness of something” (Oxford English Dictionary, 2013). Value in marketing and consumer research (Holbrook, 1999) is a concept that explains individuals’ consumption choices and preferences, that facilitate or block the achievement of their goals and purposes in use situations (Woodruff, 1997).Value is subjectively determined by individuals and is multi-dimensional in nature, meaning that different people seek and derive different types of value from their …
- Study level
- PhD
- Faculty
- Faculty of Business and Law
- School
- School of Advertising, Marketing and Public Relations
- Research centre(s)
- Centre for Justice
Centre for Behavioural Economics, Society and Technology
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