QUT offers a diverse range of student topics for Honours, Masters and PhD study. Search to find a topic that interests you or propose your own research topic to a prospective QUT supervisor. You may also ask a prospective supervisor to help you identify or refine a research topic.
Found 4 matching student topics
Displaying 1–4 of 4 results
Exploring how entrepreneurs use social media to influence users' emotions and achieve virality
Social media has become an integral part of our lives – we click, like and share posts with our personal and professional networks each day. The concept of sharing is activated by psychological stimulation, be it emotional or physical (Tellis et al., 2019). But why are certain types of online content more viral than others?Achieving ‘virality’ is not random and isn’t just about creating engaging content. Instead there are mechanics that are planned to achieve this type of ‘social currency’. …
- Study level
- PhD, Master of Philosophy
- Faculty
- Faculty of Business and Law
- School
- School of Advertising, Marketing and Public Relations
- Research centre(s)
-
Australian Centre for Entrepreneurship Research
Regulatory mode and the endowment effect
Consumers often demand a higher price for items they own, than what they would be willing to pay to buy the same item (Kahneman et al., 1990). This effect is commonly known as the endowment effect. While the endowment effect is well established (e.g. Bar-Hillel & Neter, 1996; Chan, 2015; Horowitz & Mcconnell, 2002), and some studies have attempted to explain it by considering the effects of psychological ownership (Kirk et al., 2015), there are still questions about when, for …
- Study level
- PhD, Master of Philosophy
- Faculty
- Faculty of Business and Law
- School
- School of Advertising, Marketing and Public Relations
Consumer reactions to voice-based AI
Artificial intelligence increasingly allows marketers to manipulate video and audio materials in a manner that has been restricted to still pictures in the past. Yet little is known about how consumers engage with and react to marketing content that consumers know has been manipulated in this fashion. For instance, for whom, when and why do interactions with voice-based AI (e.g. Google Duplex, Healed through A.I.) reduce purchase intentions. Building on research from interpersonal interactions (Lechner & Mathmann, 2020) and motivational …
- Study level
- PhD, Master of Philosophy, Honours
- Faculty
- Faculty of Business and Law
- School
- School of Advertising, Marketing and Public Relations
Not included: Taxes, Fees and Surcharges - Consumer reactions to partitioned prices in online retail
Not included: Taxes, Fees and Surcharges - Consumer reactions to partitioned prices in online retailPartitioned pricing, which refers to the practice of diving prices into a base price and surcharges such as taxes, shipping or handling fees is increasingly popular (Greenleaf et al., 2016; Choi et al., 2019). Yet at the same time it is a practice that divides practitioners, where some online retailers partition their prices while others opt not to. Scientific insights on this issue are in its …
- Study level
- PhD, Master of Philosophy, Honours
- Faculty
- Faculty of Business and Law
- School
- School of Advertising, Marketing and Public Relations
Contact us
If you have questions about the best options for you, the application process, your research topic, finding a supervisor or anything else, get in touch with us today.