Student topics

Filter by faculty:

Found 3 matching student topics

Displaying 1–3 of 3 results

Tourism destinations in the digital and social media age

Consumers have more information available to them than ever before. Through the internet and other self-service technology facilities we are able to gather information at the touch of a finger. However, can we have too much information?The purpose of this research would be to look at consumer engagement with a tourist destination. What impact does the amount of information collected via your own means have on your satisfaction with your stay? Do more thorough information searches mean a better experience? …

Study level
PhD
Faculty
QUT Business School
Lead unit
School of Advertising, Marketing and Public Relations

Technology and tourism

Consumers have more information available to them than ever before. Through the internet and other self-service technology facilities we are able to gather information at the touch of a finger. However, can we have too much information?This research aims to identify the impact of online information gathering by tourists heading to a new destination. In particular, this research would look at the effects of potential information synergies or information overload. How do consumers evaluate the quality of this information? How …

Study level
PhD
Faculty
QUT Business School
Lead unit
School of Advertising, Marketing and Public Relations

Profiling the internationalisation processes of digital-born service firms

Advancements in information and communication technologies, such as the internet, have had a profound impact on the way in which international business is conducted, enabling firms to capitalise on the economic opportunities that a digital environment offers. These changes have created a new competitive landscape for international entrepreneurial firms,by allowing businesses to innovate and connect with global supply chains, thus extending reach far beyond the domestic market.Service firms such as Airbnb and Uber are two recent examples that have revolutionised …

Study level
Master of Philosophy
Faculty
QUT Business School
Lead unit
School of Advertising, Marketing and Public Relations

Page 1 of 1