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The effect of information representation on the success of crowdfunding campaigns
Crowdfunding provides a unique opportunity to acquire financial resources online and is often used by entrepreneurs aiming to finance a project or a venture by parties. These investors make their funding decision based on the crowdfunding campaign entailing a textual description and a video pitch. This research seeks to determine which financial information should be included in the campaign, how this information should be presented, and how it affects the judgment and decision making of the potential investors. Detailed insights …
- Study level
- Master of Philosophy
- Faculty
- Faculty of Business and Law
- School
- School of Accountancy
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