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Strategically aligned online value co-creation for social impact

Study level

PhD

Master of Philosophy

Honours

Vacation research experience scheme

Faculty/Lead unit

Science and Engineering Faculty

Science and Engineering Faculty

Topic status

We're looking for students to study this topic.

Supervisors

Dr Jason Watson
Position
Senior Lecturer
Division / Faculty
Science and Engineering Faculty

Overview

Social enterprises are businesses that trade to intentionally tackle social problems, improve communities, provide people access to employment and training, or help the environment. The social enterprise sector faces specific problems like keeping a balance between financial performance and social mission, measuring and scaling their impact, attracting sources of investments and managing human resources. Co-creation mediated by digital communities can alleviate these problems when strategically aligned via a better understanding of required capabilities.

This research will investigate what constitutes as strategic alignment of co-creation to social enterprises, by identifying the set of capability areas which are essential for the operational achievement and measurement of the strategic alignment of co-creation mediated by digital communities.

Research activities

You will be required to conduct theoretical and systems research into social technology, online communities, and their various stakeholders. The activities of this project will employ multiple methods to understand meanings, look at, describe and understand experience, ideas, beliefs and values of stakeholders.

You will be required to conduct a literature review and then employ empirical methods such as focus groups, survey, interviews, etc. You may also be required to research existing online communities using various techniques such as SNA, virtual ethnography, observation, and/or content analysis.

You should be comfortable learning a range of research methodologies. Activities will be configured depending upon the situation and your level of technical ability. Those with technical skills may perform experiments where concepts are tested via a prototype online community.

Outcomes

You will derive and model the characteristics of social technology platforms (and their users) and provide the community with frameworks that explain human behaviour and experience on social platforms that inform our understanding of social technology, online community design, adoption and impact.

Skills and experience

  • You should be comfortable learning a range of research methodologies.
  • Activities will be configured depending upon the situation and your level of technical ability.
  • Those with technical skills may perform experiments where concepts are tested via a prototype online community.

Scholarships

You may be able to apply for a research scholarship in our annual scholarship round.

Annual scholarship round

Keywords

Contact

Contact the supervisor for more information.