Study level

  • Vacation research experience scheme

Faculty/School

Topic status

We're looking for students to study this topic.

Supervisors

Professor Rebekah Russell-Bennett
Position
Professor
Division / Faculty
Faculty of Business & Law

External supervisors

  • Lions International

Overview

Volunteering in service organisations such as Lions and Rotary requires new volunteers over time. Despite Lions Australia commencing 75 years ago with 25,000 Australians as members, the average age of members has changed from 50 to 75+. Service clubs raise billions in funding for emergency support, medical research and environmental initiatives and without members as volunteers, this community support is at threat.

In the wake of the pandemic the volunteering sector has lost countless millions of dollars in funding and many hours of service, this needs to be rebuilt and quickly. The age group that is the next generation of members for many service clubs is Generation X - as they become empty nesters and peak in their careers they look for further meaning in their life and have the time to dedicate to volunteering.

In partnership with Lions Australia, this project seeks to identify the key behavioural motivations and value proposition for volunteering by the next generation (Gen X) and make recommendations for engagement strategies.

Research activities

  • literature review of volunteering motivations and barriers
  • conduct a workshop with experts at Lions International to generate engagement strategies
  • write an industry report
  • write a scholarly report
  • do an industry presentation to Lions International.

Outcomes

  • write an industry report
  • write a scholarly report
  • do an industry presentation to Lions International.

Keywords

Contact

Contact the supervisor for more information.