Study level

  • Vacation research experience scheme

Faculty/School

Topic status

We're looking for students to study this topic.

Research centre

Supervisors

Professor Amisha Mehta
Position
Professor
Division / Faculty
Faculty of Business & Law

External supervisors

  • Bryony Hilless, External Adviser

Overview

Corporations and brands have both experienced and exploited social issues-based crises. This project aims to examine how ethics and social responsibility guide marketing communication decision-making to consider risks, issues, and opportunities associated with campaigns.

In this project, you will work with academic and industry supervisors to review of existing literature and conduct interviews with public relations and marketing communication experts to examine their frameworks for ethical decision-making. You will also be invited to participate in producing a publication related to this research.

Research activities

Research activities during this project may include:

  • a literature review
  • qualitative research
  • participating in writing a scholarly paper.

This project is expected to run for 15 hours a week, for 8 weeks.

Contact

For more information on how to apply, visit our Vacation Research Experience Scheme guide.