Enhancing discrete choice models using insights from behavioural economics and psychology

Study level


Master of Philosophy

Topic status

We're looking for students to study this topic.


Associate Professor Shimul (Md. Mazharul) Haque
Associate Professor
Division / Faculty
Science and Engineering Faculty
Professor Alexander Paz
Professor and TMR Chair
Division / Faculty
Science and Engineering Faculty


Behavioural economics studies the impact of psychological factors on economic decisions and how these decisions deviate from those implied by classical economic theory. It merges the fields of economics and psychology to provide a better understanding of choice behaviour.

When it comes to transportation individuals face long-term choices, such as car ownership and residential/work locations, and short-term choices, such as destination and departure time.

Insights from behavioural economics can be applied to these choices to gain a better understanding of the conditions under which people make certain decisions and what policies might best influence these decisions to achieve the goals of said policies. This information could be used as a complement to the factors typically included in choice models.

The goal of this project is to use insights from behavioural economics, as well as traditional methods, to develop a better understanding of how people make travel decisions. The work will involve assessing the varying behavioural and demographic factors that determine travel choices.

Research activities

Your tasks as part of the research project will include:

  • literature and data source review
  • design experiments for collecting data
  • choice models development and analysis
  • software development and integration.


This project will result in:

  • a literature and data review
  • choice models
  • software.

You will also provide a detailed report and present your entire research process and findings.

Skills and experience

To be considered for this project you should be able to demonstrate a strong background in statistics.


You may be able to apply for a research scholarship in our annual scholarship round.

Annual scholarship round



Contact the supervisor for more information.