Study level

Master of Philosophy

Faculty/Lead unit

QUT Business School

School of Advertising, Marketing and Public Relations

Topic status

We're looking for students to study this topic.

Supervisors

Dr Sven Tuzovic
Position
Senior Lecturer
Division / Faculty
QUT Business School

Overview

Activity trackers such as Fitbit have become popular with millions of people worldwide. According to recent news, manufacturers of wearable health technology have targeted corporate wellness programs. For example, Fitbit added 1,000 new enterprise customers to its corporate wellness platform in Q4 of 2015. Unit orders from enterprise customers can range from 500 for small and medium companies up to the U.S. retailer Target buying devices for all of its 330,000 employees. The focus of this research is to investigate how organizations can effectively implement wearable health technology as part of their wellness programs and increase employee engagement.

Requirements

This project is ideal for a candidate with strong skills in qualitative research and academic writing.

Contact

For more information please contact Dr Sven Tuzovic